Fear and rumors about the potential of overturning of Obergefell v. Hodges in the wake of Roe v. Wade being overturned causes concern among many Americans. The landmark 2015 Supreme Court decision that legalized same-sex marriage in the United States has the potential to become a contentious partisan issue as Trump takes his second term with a conservative majority Supreme Court.

Concerns about the future of same-sex marriage are emerging, creating debates about civil rights, states’ rights, and judicial overreach. While many are firmly opposed to reversing Obergefell, there is not an overwhelming majority and there may be significant opportunities to influence voter sentiment.

Sentiment on Overturning Obergefell

MIG Reports data shows partisan division on overturning Obergefell, shifting the conversation around same-sex marriage from a question of legal rights to debates about the role of the judiciary, individual liberties, and federalism.

37% Oppose Overturning Obergefell

A slight majority of online discussion voices strong opposition to any move by SCOTUS to reverse Obergefell. They focus on equal rights and say overturning it would be a severe setback for civil liberties and societal progress.

Concerns about broader attacks on LGBTQ rights and protections are prevalent among critics. Many argue reversing gay marriage would facilitate eroding individual rights, as they say Roe v. Wade has done.

25% Support Overturning Obergefell

A strong minority voice support for the idea of overturning Obergefell. They argue a reversal aligns with states’ rights and preserving religious freedoms. They say marriage should be defined by individual states, reflecting local values and beliefs rather than a federal mandate—which many say is unconstitutional.

There is frustration with perceived judicial overreach in legalizing same-sex marriage, saying the issue should be returned to the states. There are some who argue gay marriage should not be legal at all. However, there is significant debate about federalism versus morality among conservatives.

20% Religious and Anti-State Views

A significant group calls for a complete restructuring of marriage laws. These views are more anti-state. They don’t just want to repeal Obergefell but also challenge the very concept of marriage as a legal institution.

This group frames their arguments within societal norms, often advocating for a return to traditional, religiously rooted family structures. Many here express moral objections to same-sex marriage. When combined with those who focus only on the legal battle, potential support for repealing Obergefell could be as high as 45%.

33% are Ambivalent or Uncertain

The neutral or uncertain stance on the issue is significant in discussions. This group has mixed views about the implications of overturning Obergefell. While they may not be entirely against or in favor, many are concerned about the societal and personal implications it would create—particularly for gay couples already married.

Uncertainty is driven by a desire for further dialogue and a deeper understanding of how a reversal might impact both marriage equality and LGBTQ rights overall. This portion of the electorate maybe be a persuadable group, open to messaging that presents the issue in a balanced but legally grounded context.

Targeting Persuadable Voters

Understanding which voter segments are open to persuasion is crucial for shaping effective messaging.

Moderates and Independents

• These voters are typically not committed to either side but are generally receptive to arguments grounded in judicial neutrality and local control.
• They value pragmatic solutions, and a message emphasizing states’ rights and judicial restraint could resonate with them.
• Many are not ideologically tied to either progressive or conservative values, making them more open to arguments about personal freedom and federalism.

Disenchanted Conservatives

• Many in the conservative base feel alienated by the mainstream political establishment, particularly when it comes to imposed values.
• These voters, while perhaps not outright hostile to same-sex marriage, are more likely to view the issue as judicial overreach by the left.
• Messages advocating for a return to the Constitution’s original intent, focusing on local governance and cultural influence, may appeal to this group.
• Wary of federal mandates, they may support returning decisions to the states to preserve geographical pockets with traditional conservative values.

Rhetorical Drivers for Reversing Obergefell

Supporters of reversing Obergefell use a reactionary rhetorical framework, using historical references, emotional appeals, and highlighting disillusionment with the judiciary.

• Historical Framing: Supporters draw parallels to past judicial decisions, like Roe v. Wade, positioning Obergefell as similarly unconstitutional and ideologically driven.
• Emotional Appeals: Terms like "traitor" and "betrayal" are used to describe justices perceived as betraying traditional values.
• Disillusionment: Skepticism of the Court's role in safeguarding civil liberties drives discussion. Many say the courts, including SCOTUS, can become a political tool.
• Reactionary Sentiment: Critics say prioritizing LGBTQ initiatives in governance, such as public appointments based on DEI, detracts from more important issues.

National Messaging Approach

The issue of same-sex marriage and overturning Obergefell can be framed as part of a social and legal reckoning following pushback against progressive and woke policies.

• Judicial Fairness: Advocate for a judiciary that upholds the rule of law and ensures decisions are based on legal principles, not political agendas. A message that positions overturning Obergefell as a return to constitutional norms will resonate with conservative and independent voters.
• Legal and Social Stability: Connect the consistency of legal decisions to social and legal fabric of society, maintaining both individual freedom and rule of law. Argue that Obergefell was a judicial overreach, regardless of personal views on gay marriage.
• Voter Trust: Focus on the importance of depoliticized SCOTUS rulings. Emphasize that Obergefell was decided by a politically motivated court rather than by legislative consensus. It is essential to communicate that returning marriage decisions to the states is in line with constitutional principles.

American culture and politics are undergoing a seismic transformation. Many Americans express disillusionment, a demand for justice, and a sense of alienation from a country they no longer recognize. MIG Reports analysis reveals an ongoing struggle to reconcile evolving societal norms with traditional values.

My illusion that America was what I thought it was has been gone for years now. Every major city is getting gross, crime is rising, theft is common, Big Pharma controls both parties with the good cop/bad cop routine, the food is toxic, everyone is addicted to pills, the…

— An0maly (@LegendaryEnergy) May 31, 2024

Disillusionment

• 60% express frustration with political hypocrisy, highlighting institutional decay as a root cause of societal unease.

The widespread erosion of trust in leadership and public institutions is spearheading national sentiment. Across the ideological spectrum, many perceive the justice system and political mechanisms as biased or manipulated by elites for personal gain.

Disillusionment fosters cynicism about the legitimacy of governance, with Americans citing recent events, corruption revelations, and systemic failures as evidence.

Political Partisanship

• 45-50% of discussions have a tribal dynamic, casting one’s own side as defenders of justice and the opposition as harbingers of decay.

The hyper-partisan nature of online discourse perpetuates the divide between ideological camps. Many frame societal issues in binary terms, focusing less on solutions and more on condemning opposing factions. Loyalty to one’s party is often equated with moral integrity, furthering division.

Losing Traditional Values

• 40% of discussions lament the perceived erosion of familiar values, equating this shift with broader societal decline.

Americans want to preserve or restore traditional American values. Many view cultural changes, such as shifts in education or diversity initiatives, as undermining the moral and societal foundations of the nation. The rapid pace of these changes exacerbates feelings of alienation.

Justice and Corruption

• 47% worry about accountability and the erosion of legal integrity, framing these issues as emblematic of a failing system.

The conversation often circles back to issues of fairness and accountability. Many feel that justice is selectively applied, favoring powerful figures while ordinary citizens face harsher consequences. This perceived imbalance fuels narratives of systemic corruption and demands for transparency.

Identity Crisis and Alienation

• 65% of discussions touch on American identity, with feelings of disconnection and a desire to clarify what defines the nation.

Americans increasing talk about, "not recognizing America." This reflects a deeper identity crisis, grappling with rapid cultural and political shifts. Generational divides and ideological conflicts further intensify this alienation, with many struggling to reconcile their vision of America with its evolving reality.

Take note of the people on the street cheering him on—this kind of behavior is why we have boarded-up towns across America.

In just 48 days things will change… pic.twitter.com/6f4g1PrPb7

— Civil Disco (@Civil_Disco) December 3, 2024

Emotional Complexity

Some discussions are more introspective and emotionally complex. There are tensions between personal sympathies and ethical expectations, particularly when discussing issues like political favoritism or perceived injustices.

For example, familial loyalty versus public morality emerges as a recurring theme. Many grapples with progressive social and moral obligations which place pressure on traditional family norms and relationships.

Divisive Media

Media narratives play a significant role in shaping these discussions. Many distrust media coverage, questioning its accuracy and the motivations of legacy institutions. This distrust exacerbates divisions, as echo chambers reinforce pre-existing biases and narratives.

Historical Analogies

Some discuss historical comparisons, likening current frustrations to the revolutionary sentiments of America’s founding. This creates a desire for systemic change, often described in terms of a moral or political revival.

Asians de-assimilate. The first generation is much more positive about America than their kids are, and older groups (eg Vietnamese) are more pro-America than newer ones (eg Indians). Every political issue with Asians gets worse with time by default, not better. pic.twitter.com/GZx7t7K7Iv

— arctotherium (@arctotherium42) September 29, 2024

Reasons Behind the Trends

Political and Cultural Shifts

The rapid evolution of progressive norms—particularly around issues of justice, race, and gender—provokes strong reactions from those who see these changes as undermining traditional values. For many, this woke transformation represents not progress but erosion.

Polarized Media Ecosystem

Partisan media amplifies ideological divides, creating echo chambers that reinforce existing narratives. As a result, discussions often focus on critiquing the "other side" rather than engaging in constructive dialogue.

Perceived Elitism

Americans increasingly believe the system is manipulated by elites for their own benefit, deepening feelings of disillusionment. Many view this as evidence of a broader societal failure, where the average citizen’s concerns are ignored in favor of maintaining power structures.

The redesign of American society over the last 15 years in basically every sphere of life was purposely done to remove your sense of connection with places and things as a reset for the new world they are manufacturing.

Every rebrand, every corporate redesign, Every new…

— Paul (@WomanDefiner) August 14, 2024

This Thanksgiving, as families across the country gather around the table, there are signs of profound cultural and social shifts. The nuclear family, once central to American life, has become the subject of intense public debate, sparking both concern and hope.

Tectonic shifts in the cultural milieu resonate particularly during the holiday season, a time traditionally associated with family unity, reflection, and shared values. Yet, in many households, the reality of strained family dynamics and political division casts a shadow over the celebrations.

MSNBC host Joy Reid: Stay away from pro Trump family members since they ENDED democracy, may turn you in pic.twitter.com/3v1UGKeSdT

— End Wokeness (@EndWokeness) November 22, 2024

A Holiday at Odds with Itself

Thanksgiving has long symbolized the ideals of togetherness and gratitude. However, as political polarization deepens, traditional ideals are increasingly tested.

• Many Americans report tension at family gatherings, where differing political beliefs create tense conversations
• Rifts at times overshadow familial bonds, causing strife and alienation.
• Online, Americans discuss the holiday season as becoming a battleground of ideological clashes and a fragmenting of traditional family structures.

Family conflicts are exacerbated by the ongoing breakdown of traditional family structures. The rise in single-parent households, declining marriage rates, declining fertility rates, and an emphasis on friends over familial interdependence contribute to a sense of social fragmentation.

The Decline of the Nuclear Family

The nuclear family—long a symbol of stability and continuity—faces significant changes in modern society. Many say contributing factors include:

• Marriage rates dropping
• Fertility rates at historic lows
• Nontraditional families becoming increasingly common
• Millennials and younger people prioritizing careers and independence over family

Many Americans attribute these changes to progressive ideologies that challenge traditional gender roles and redefine family.

• Some on the left view these shifts as positive and inclusive.
• Others express concern they undermine social cohesion and stability provided by the nuclear family.
• Online conversations highlight the consequences of these trends on societal well-being, mental health, and social atomization.

Economic and Social Pressures

Economic realities further complicate the picture.

• People cite rising costs of housing, childcare, and education as a hinderance to family formation for younger generations.
• For many, the financial burden of raising children or supporting extended family members adds to the stress of an already fragmented environment.
• Mental health challenges also exacerbate feelings of isolation and societal pressures, creating barriers to family building.

During Thanksgiving, these issues often become more pronounced, highlighting the struggles people face in modern life.

Polarization at the Table

Political division has also become a defining feature of the modern holiday experience.

• Families with differing ideological perspectives often struggle to find common ground, leading to heated debates or estrangement.
• Discussions around immigration, social justice, or economic policy frequently spill into personal relationships.

This polarization challenges the traditional role of holidays as a unifying force. Many Americans express nostalgia for a time when political differences could be set aside during family gatherings.

My parents are MSNBC liberals who think Trump is a paid Kremlin asset.

I’m ultra MAGA.

Know what Thanksgiving will be like this year?

.

.

It will be great, because we’re normal people who love our family more than we care about politics.

It’s not that hard, folks.

— Robert Sterling (@RobertMSterling) November 11, 2024

A Cultural Renewal in Progress

Amid these challenges, there are signs of a cultural reevaluation.

• A growing number of Americans are advocating for a return to family-centered values, viewing the nuclear family as a stabilizing force in society.
• Grassroots movements, faith-based initiatives, and a conservative resurgence are championing family and rebuilding community ties.

With cultural tides turning, many express hope for a return to traditional norms. They say America has rejected progressive, woke ideology. Many also claim these social movements are to blame for social isolation and mental health crises. Returning to core American values and building families, many say, could be on the horizon with a right leaning cultural renaissance.

On Election Day, polls are all over the place and electoral vote predictions are murkier than ever. According to MIG Reports data driven by AI and online voter discussion, Trump is leading in the most critical battleground states.

• Overall, data suggests Trump has 53% support nationally to Harris’s 45% support.
• In battleground states, Trump leads everywhere except Virginia and Minnesota, with his largest lead in Arizona at +9 and Nevada at +8.

Trump’s Base is Energized

Donald Trump’s supporters are resolute and mobilized to vote. The core of Trump’s appeal lies in his promises of economic recovery, traditional values, and an assertive national defense policy.

GOP messaging consistently underscores Biden-Harris's economic failings, especially inflation, which feel as eroding American family budgets. In daily discussions, Trump leads Harris in both volume and sentiment.

Top Voter Topics

• Economy: Voters want Trump’s economic policies, citing poor financial situations in the last four years.
• Traditional Values: Americans want a resurgence of traditional cultural values, particularly rejecting progressive values like identity politics and woke ideology.
• Border: Trump’s firm stance on border security continues to energize voters who want to prioritize Americans over illegal immigrants.
• National Security: Many express greater confidence in Trump’s ability to handle foreign nations and prevent world conflict in places like the Middle East and Russia.

Harris Struggling to Mobilize Beyond Her Base

Kamala Harris enters Election Day facing significant hurdles. While she has managed to secure strong support within progressive circles, her campaign faces resistance from moderate and undecided voters.

Critical Discussions

• Economic Concerns: Many voters say the Biden-Harris administration drastically worsened the economy. They feel rising costs of living particularly hurt Democratic appeal among working-class voters.
• Leadership: Harris critics cite her lack of achievements, inability to articulate a clear vision, and her failure to deftly handle tough questions as indicative of insufficient leadership qualities.
• Government Overreach: Harris’s stance on social justice and progressive policies, particularly regarding lawfare and proposed price controls, alienates moderates who worry about governmental overreach.

Gender Dynamics

Gender divisions play a critical role in this election. Women appear notably energized, primarily driven by abortion and healthcare access. Early reports suggest women are expected to outnumber men at the polls—though how many will vote Harris versus Trump remains to be seen.

Men are focused on economic stability and traditional values, expressing concern about rising inflation and a deterioration of trust in American institutions.

Voter Turnout Trends

• Women: Around 75% of online discussions among women focus on social justice, abortion, and healthcare.
• Men: Around 65% of discussions among men are motivated by economic conservatism and national security.

Donald Trump’s appearance at a Pittsburgh Steelers game, with support from former players Le'Veon Bell and Antonio Brown, sparked intense discussions across social media. The intersection of sports and politics, combined with Trump's polarizing presence, generated fervent support and harsh criticism.

Something truly beautiful is happening in Pittsburgh, Pennsylvania right now. Former Steelers Legends Antonio Brown and Le’Veon Bell are registering hundreds of new Trump voters

The culture is with Trump all the way this time.
pic.twitter.com/U4BoCgTM1n

— George (@BehizyTweets) October 20, 2024

However, reaction may also point to a hidden or silent vote, quietly aligning with Trump’s values and leadership without engaging in the volatile public discourse.

President @realDonaldTrump arrives at Acrisure Stadium to chants of U-S-A! 🇺🇸 pic.twitter.com/TaVUjTDuT9

— Margo Martin (@margommartin) October 21, 2024

Polarization in Public Discourse

Voter conversations online are polarized about Trump’s connection with the Steelers. Sentiment trends demonstrate a split between those who view Trump as a symbol of traditional American values and those who see his involvement in sports as problematic.

Some also point out that television coverage of Trump at the Steelers game was extremely limited, showing only a few seconds of him on the Sunday Night Football broadcast. However, viral social media videos show the crowd loudly and enthusiastically cheering, “USA, USA, USA,” as Trump waved down from his box seats.

Actual footage of the Steelers game tonight NBC won’t show you. pic.twitter.com/iK35jYAiDc

— Charlie Kirk (@charliekirk11) October 21, 2024

The implication may be that—while online conversations are highly polarized, real-life voters are charged for Trump’s patriotic message. Thousands of fans cheering in a football stadium may capture sentiments which are absent online as not all voters engage in political discourse on social media.

Positive Sentiment

Around 45% of comments across various platforms express support for Trump, emphasizing his alignment with American values, patriotism, and leadership. Many fans appreciate his connection to blue-collar workers and traditional values, especially among older demographics, who see him as a “real American” representing their interests.

Negative Sentiment

Around 35-40% are critical of Trump’s appearance at the game, often voicing concerns about politicizing sports. These sentiments are especially pronounced among younger fans, who tend to view Trump’s involvement as divisive and distracting from the Steelers' legacy.

Former Pittsburgh Steelers are split on the Presidential election. One side has Mean Joe Greene, Jerome Bettis, and the family of Franco Harris supported her..

and the other has Leveon Bell & Antonio Brown.

Different class of folks for sure.

— Ryan Clark (@Realrclark25) October 20, 2024

Neutral Sentiment

Roughly 20% are neutral, focusing on the spectacle of Trump’s appearance without delving deeply into political allegiances. This group reflects the broader discomfort with the merging of sports and politics, without taking a strong stance.

A Hidden or Ignored Vote?

Though polarization dominates public discourse, there are signs of hidden support for Trump among those who choose not to voice their opinions openly.

Rising Focus on American Values

The volume and sentiment around American Values discussions have both increased, with up to 1,600 comments per day, reflecting growing resonance, particularly among older, conservative voters. Many in this group may avoid engaging in public debates but align strongly with Trump's ideals, contributing to the silent support.

Decreasing Engagement with Racial Issues

Discussions around Racial Issues have seen both a decline in volume and a decrease in sentiment. This suggests that while the issue remains relevant for some, it is becoming less central in broader discussions. The shift away from this topic may be another indicator that voters are gravitating more to Trump over the identity-driven Democratic platform.

Generational and Regional Dynamics

• Younger voters (18-35) remain more critical, with racial and socio-political issues often dominating their critiques.
• Older voters (36+) show strong support for Trump, with 70% of their comments expressing positive sentiment.

This suggests older voters may avoid confrontational debates but \quietly support Trump. National-level enthusiasm for Trump contrasts with the mixed reactions from local Pittsburgh residents, further indicating potential hidden support in offline conversations.

Neutral Sentiment as Silent Support

The presence of 15-25% neutral sentiment, particularly in the context of rising engagement with American Values, could signal silent support for Trump. In an environment where dissatisfaction is often vocalized online, a large neutral perspective points to those who prefer not to engage publicly but may lean toward Trump privately.

Linguistic Cues: Identity and Patriotism

The language used in pro-Trump discussions like “freedom,” “real American,” and “working-class hero," evokes traditional American ideals. Critics, on the other hand, focus on terms like “politicizing” and “distraction.” This contrast may suggest Trump’s supporters remain quiet but deeply aligned with his values.

The Intersection of Sports and Politics

Trump’s association with the Steelers taps into cultural themes of working-class pride and American identity. For many older voters, this connection solidifies their support, but they may remain silent in polarized public forums while intending to vote for Trump.

The growing influence of Robert F. Kennedy Jr.'s Make America Healthy Again (MAHA) movement may have a significant impact on election results. Many people previously considered health a niche focus. But growing opposition to GMOs and skepticism of pharmaceutical companies has emerged as an important issue for critical voter groups.

MIG Reports data shows MAHA has strong support and discussion among Republicans and Independents. There is also significant discussion among women, though with moderated enthusiasm due to Kennedy aligning with Trump. Democrats discuss MAHA less, but with some disaffected segments cautiously engaging.

Independents Want Health not Partisanship

One of the most important groups influenced by the MAHA movement is Independent voters. While traditionally difficult to predict, the 2024 election seems to be shifting some previously ambivalent voters toward Trump through RFK Jr.’s health platform.

Among this group, RFK Jr.'s outsider status and his emphasis on personal liberties is key—they are not swayed by partisan arguments but may be drawn to vote for health issues they prioritize.

Their engagement with the MAHA may be nuanced as some are excited by potential health reforms, while others are hesitant about aligning with Trump.

Independent Voters

• 40-50% of Independents are actively engaging with the MAHA platform.
• 35-40% express enthusiasm for health policies, overcoming their distaste for both major political parties.
• 20-30% resonate with MAHA while remaining wary of association with Trump.

Independents are known for valuing substance over party loyalty, and health reform could be the issue that moves this key voter bloc.

Women Want Health, Despite Trump

Female voters are another key group Trump stands to gain through the MAHA coalition. This offers a unique opportunity for the GOP, which traditionally struggles to attract women.

MIG Reports data previously showed women increasing prioritize health issues. Many say they are willing to look past their concerns about Trump in favor of MAHA’s health platform. They would rather reform health policy than avoid Trump, suggesting their primary focus is on achieving tangible public health outcomes.

Female Voters

• 40% of women are discussing health and healthcare policy issues over other political topics.
• 25% say they prioritize health issues over partisanship, willing to embrace Trump.

Many women are frustrated with the current healthcare system, particularly regarding access to affordable services and nutrition in low-income areas. They see health reforms as essential to their families' well-being.

The MAHA platform’s focus on reforming healthcare, reducing chronic disease, and improving food safety has created a pragmatic voter bloc willing to support health improvements, even if it means aligning temporarily with Trump.

This group, despite strong tendencies toward pro-choice and Democratic health policies may opt to align with Republicans if it means achieving the health reforms MAHA proposes.

Disillusioned Democrats Like MAHA

In general, Democrats who support health remain wary of MAHA due to party loyalty. Many Democratic voters disapprove of RFK Jr.’s alignment with Trump, even if they were previously drawn to Kennedy’s health policies. For many Democrats, anti-Trump and partisan motivations supersede other priorities.

However, there is some engagement from disaffected former Democrats—which aligns with partisan shifts among leaders like Kennedy and Tulsi Gabbard. These voters are both drawn by health autonomy but also expressing feelings of betrayal by their party. Many feel the Democratic Party, once the champion of the working class and progressive causes, has become too intertwined with corporate interests and government mandates in healthcare.

Many are also discontented about the lack of a Democratic primary, where Kamala Harris was ushered in by establishment elites. They dislike the most radical wings of the Party seeming to control policies and messaging in the current administration.

The disdain for current Democratic leadership is strong, with voters expressing feelings of betrayal from a party they once supported. One comment encapsulates this sentiment saying, "I used to be a diehard liberal, but this is no longer the party I once loved."

Democratic Voters

• 15-25% of Democrats are discussing RFK Jr. and MAHA-related topics.
• 20-30% express some interest in MAHA, though hesitant to abandon party loyalty.

For disaffected Democrats, the MAHA movement encourages taking the leap away from a Democratic establishment which clearly dismisses their health concerns. RFK Jr.’s aggressive stance against corporate power—especially his legal battles against Monsanto—resonates with those on the left who used to view Democrats as fighting against cronyism. While these Democrats may not fully align with the GOP, the MAHA movement could peel off voters who see sharp hypocrisy in Democratic messaging.

The Growing Appeal MAHA in the GOP

Another important shift is the enthusiastic embrace of RFK Jr.'s health-centric policies among Republicans. Traditionally focused on fiscal conservatism and national security, many Republicans now view personal health autonomy as imperative—especially after COVID.

The “crunchy” or health fanatic view many Republicans may previously have associated with RFK Jr.’s policies has softened. Now, many Americans view health as non-partisan, embracing any administration that will actively prioritize personal health freedoms.

Republican Voters

• 30-40% of Republicans are discussing RFK Jr. and MAHA.
• 50-70% of view MAHA positively.
• 40-50% embrace the MAHA agenda as a priority in their political considerations.

The GOP’s base has long distrusted government overreach, particularly in areas of personal liberty. This aligns MAHA's stance on health mandates, distrust of the CDC and FDA, and the fight against Big Pharma.

Kennedy’s position on vaccine mandates resonates with the anti-establishment MAGA base, which has long prioritized individual autonomy. This presents a real opportunity for the GOP to incorporate health policies which could solidify support from previously disparate voter groups.

The Hybridization of Republican Ideals

MAHA has the potential to marry traditional Republican values with a health approach that appeals to progressives. While some conservatives are wary of Trump’s moderate and progressive-leaning stances, there is an overlap in health which seems palatable across ideological lines.

Republican and Independent Enthusiasm

• MIG Reports data suggests 50-70% of Republicans and Independents overlap in their views and engagement toward MAHA.

Voters who are looking for common-sense policies that transcend partisan divides can come together under a health umbrella. For the GOP, this hybrid platform seems to be attracting new voters which are otherwise difficult to move.

Vice President Kamala Harris’s released an "Opportunity Agenda for Black Men,” drawing a swift ratio from X users reacting with incredulity. Less than 24 hours after posting the proposal, it had 23 million views, 35,000 replies, and only 28,000 likes.

Black men deserve a president who cares about making their lives better. pic.twitter.com/cUCdsvvYZ6

— Kamala Harris (@KamalaHarris) October 15, 2024

In the proposal, Harris promises to:

• Give black men “fully forgivable” $20k loans.
• Provide “pathways to become teachers.”
• Protect the cryptocurrency investments of black men.
• Create a “national health initiative.”
• Legalize marijuana.

Most voters react to the proposal as racial pandering and empty promises, further damaging Harris’s image with the very group she’s attempting to court.

• 67% of voters distrust Harris's motives, calling the agenda empty pandering.
• 38% specifically criticize race-based crypto protections.
• 60% of non-black voters say Harris should focus on fixing her immigration policies before pandering to black men.
• 15% are cautiously optimistic but demanding more transparency.

Following Harris debuting the Opportunity Agenda, voter sentiment toward her dropped noticeably.

• Harris’s overall sentiment in the last seven days averaged 43%, dropping to 42% today.
• Specifically, sentiment on the economy dropped from 43% a week ago to 41% today and racial issues dropped from a high of 45% in the last week to a drastic 34% today.

Disingenuous Racial Politics

During the 2024 campaign season, Harris has been known for either remaining vague on her policy positions, piggybacking on Trump-Vance proposals like “No Tax on Tips” and child tax credits, or pandering with grandiose promises.

Harris’s Opportunity Agenda fits into this pattern, promising forgivable loans to black entrepreneurs and cryptocurrency protections specifically for black men. These, many say, are both incredible racial pandering and potentially illegal.

Around 67% of voters reacting are skeptical about Harris’s motivations with the proposal—this is supported by the glaring ratio on her rollout post. People point to her record as California's Attorney General, where she failed to deliver on promises related to criminal justice reform and economic empowerment. Many black voters echo sentiments like, "You are only 'supporting' Black men because you need votes."

The proposal also gained a slew of memes, mocking what many view as disingenuous and infantilizing promises to black voters.

😭😭 pic.twitter.com/SSKFTIftxC

— AtBrightone 📈 🐢 (@Atbrightone) October 15, 2024

Harris Finally Gets Specific on Policy, Too Specific

The proposal to forgive loans for black entrepreneurs and regulate cryptocurrency markets are particular points of ire for many online. Nearly 40% of those discussing the proposal specifically mention their criticism for race-specific provisions in cryptocurrency. And even more are reacting to race-restricted forgivable loans.

pic.twitter.com/B8H3xa7G8g

— The Right To Bear Memes (@grandoldmemes) October 15, 2024

Many voters view this proposal as part of a broader trend in the Democratic Party of focusing on specific groups rather than addressing the needs of nation holistically. Critics view these promises as merely symbolic, with little bearing on the real economic struggles black men, and all Americans, face.

Conservatives also argue Harris’s focus on niche financial reforms—like protections for black men in cryptocurrency —swings too far in the opposite direction from her typical evasion when asked about policy specifics.

People say things like, "Why is crypto suddenly a priority for black men when inflation is through the roof?" Voters express frustration that Biden-Harris policies have created the economic situation and skyrocketing inflation that Americans find themselves in. They view meager promises like “protecting crypto” as completely meaningless amid looming economic strain.

Legal Concerns and Unconstitutionality

The loudest outcry against the Opportunity Agenda is against forgivable loans for black entrepreneurs, which raises legal concerns about discrimination and the Constitution. Thousands of voters push back, suggesting racial policies like these probably violate anti-discrimination laws or violate the Constitution.

Also unconstitutional https://t.co/O7q6irT2UT

— Megyn Kelly (@megynkelly) October 15, 2024

While Harris and her supporters argue targeted programs are necessary to correct racial injustice, most Americans, including some black voters, say Harris wants to undermine equality under the law. Many point out that implementing such a racial policy would likely open up a Harris-Walz administration to lawsuits and harsh public backlash.

Immigration Overshadows Opportunity

In response to the Opportunity Agenda, many people bring up Harris’s broader track record—particularly on immigration. As the Biden administration’s "border czar," Harris faces fierce criticism for allowing an unchecked stream of illegal immigrants, including gangs, murderers, and rapists into the country.

Around 60% of non-black voters are angry about Harris’s lack of urgency over the border. They say the influx of illegal immigrants which strains American communities like Aurora, CO and Springfield, MI are more damaging to black communities than the problems which the Opportunity Agenda would attempt to solve.

Voters are frustrated that Harris is focusing on race-specific economic initiatives while neglecting critical national concerns like border security. They say her failures undermine any credibility she may have in addressing the economic challenges facing black men.

"Mass immigration does not contribute to the dreams and aspirations of Black Americans," one comment states, condemning Harris for making future promises while failing to solve current problems within her control as the sitting Vice President.

The Hollow Promises of the Democratic Party

Voters view Harris’s Opportunity Agenda as just the latest disposable promise made by Democrats to the black community—most of which go unfulfilled. A dramatic 67% of voters doubt Harris’s ability to deliver, questioning her sincerity. Black voters particularly are weary of politicians making grand promises during election cycles but reneging once in office.

This growing disillusionment among black voters is consistent with recent MIG Reports analysis showing Trump gaining with minorities. These voters are beginning to view Harris’s policies as token gestures rather than meaningful reforms.

In the first day after debuting the plan, Harris’s Opportunity Agenda has decisively been shot down by voters who question her authenticity and competence. Legal concerns about discrimination, continued disapproval about identity politics, and her administration’s failures on economic and immigration issues all suggest Harris is failing to make inroads with any American men.

A recent Nutter Butter campaign on TikTok is generating buzz across social media. People perceive it as a bold, unconventional approach to marketing, using AI-generated content and surreal humor. The quirky visuals and cryptic messaging have triggered widespread discussion, revealing cultural and generational shifts in how consumers engage with brands.

MIG Reports delves into the public reactions, unpacking the different sentiments expressed and what they reflect about broader trends in marketing, branding, and societal expectations.

1/5 Attention is everything.

Nutter Butter’s bizarre videos cut through the noise. Safe and boring?

That gets ignored.

Weird wins. 🔥 pic.twitter.com/NXAiSynMGw

— Martin O'Leary (@Martinoleary) October 8, 2024

American Reactions

Many are reacting to Nutter Butter’s campaign with amusement and appreciation for its creativity. Although there is skepticism and criticism over its perceived inauthenticity.

Positive reactions, driven largely by younger audiences, reflect a growing appetite for brands that embrace humor and relatability. Older demographics are more likely to question the effectiveness of such an unconventional approach.

Positive Reactions

• Around half of social media reactions express their enjoyment of the creative, AI-driven content.
• Younger audiences, the 18-25 demographic, resonate with the quirky, humorous visuals and playful engagement, which mirrors their digital lives.
• This group appreciates Nutter Butter’s departure from traditional advertising norms, celebrating its relatability and nostalgic elements of the campaign.
• For many, the campaign represents a refreshing break from polished, serious marketing, bringing the brand into a more personal and fun light.

Gen Z seems less concerned with brand prestige and more interested in how brands can fit seamlessly into their daily media consumption. As a result, Nutter Butter’s strategy successfully taps into the younger demographic’s desire for humor, innovation, and authenticity in brand interactions.

Neutral Reactions

• 20-30% of social media comments are neutral toward the campaign.
• There is curiosity or mild interest in the novelty of AI-generated content but lack a strong emotional connection to the brand.
• Some discuss the effectiveness of such a marketing strategy, wondering whether the trendy approach enhances or diminishes the brand’s identity.

The neutral tone suggests the campaign catches attention but may not deeply resonate with all consumers or drive sales.

Negative Reactions

• 15-30% of comments are skeptical or negative.
• Older demographics, the 30-45 demographic, express concerns about using AI in marketing.
• This group questions whether incongruent approaches damage brand value.
• Many critics feel that the campaign, while innovative, may alienate those who prefer traditional advertising that focuses on product quality and consumer trust.
• There is concern the campaign might be sacrificing brand seriousness and substance for the sake of humor and digital relevance.

Some voice concerns about the shallowness of the messaging, feeling the content’s cryptic nature and reliance on humor may overshadow Nutter Butter’s core product attributes. This exemplifies a broader cultural tension between embracing modern marketing techniques and maintaining the perceived quality and trustworthiness of established brands.

Cultural and Generational Reflections

The varied responses to Nutter Butter’s TikTok campaign underscore a significant cultural and generational shift in how brands interact with their audiences. Younger consumers, especially Gen Z and millennials, embrace risky and humorous branding that prioritizes entertainment and relatability over formality.

The campaign’s success among young people may signal consumer willingness to abandon traditional and legacy methods and mediums. Brands may increasingly be expected to break from traditional advertising conventions and connect with consumers in more human, approachable ways.

However, some argue edgy, unconventional communication tactics are universally appealing to younger generations. They say, what was avant-garde a generation ago is now tired, and the 18-25 demographic is predictable in its desire for “new” and “fresh” media. This interpretation leans away from signs of cultural shift, citing generational cycles as predictors of perceived shifts.

If there is a shift, it seems to confirm the growing power of social media on brand strategies. For Nutter Butter, the decision to lean into AI-generated creativity is a calculated move to stay relevant in a digital landscape.

AI’s Role in Modern Communication

Using AI technology to create surreal, distorted visuals also generates discussion. For some, AI represents a new frontier in marketing. The positive reaction from younger audiences shows their willingness to embrace technology-driven content. This aligns with their digital-first media consumption habits.

However, criticism voices concerns about the role of AI in shaping marketing, content, and news. Many older consumers worry that relying too heavily on AI-generated content will erode the human aspect of creative content as well as its quality and reliability.

Political Undercurrents

Younger generations, particularly Gen Z, prioritize authenticity, humor, and relatability in both advertising and political messaging. This shift coincides with a growing rejection of establishment traditions and methods. The forward-leaning use of AI in marketing, news, and politics, suggests traditional tactics may not appeal to younger audiences.

In a political context, Nutter Butter’s campaign validates growing pushback against established authority. Younger generations challenge political and institutional norms, embracing unconventional and disruptive communication tactics.

Older demographics, who often favor traditional, polished advertising, diverge in their strategies, often lacking connection with target audiences. This divide mirrors political polarization between generations. Meme-driven hype around the launch of Kamala Harris’s presidential campaign illustrates the generational divide on a political front.

Less than 30 days from the election, voter discussions focus on the economy, border security, disaster response. The ideological divides between Harris and Trump drive voter disagreements, but Trump looks stronger on sentiment and voter engagement.

What Voters are Saying

• 60-65% of voters voice positive opinions about Trump’s candidacy.
• The GOP base uses affirmative language of personal commitment and agency.
• 35-40% say they support Harris, with discussions driven by party loyalty and anti-Trump sentiment.
• Feelings toward Harris are mixed, with critiques of her leadership often dominating discussions.

Trump

Affirmative and Personal Support

Trump's supporters use strong, first-person language like "I believe" and "I will vote," reflecting personal investment and a sense of urgency to restore national stability.

Voters view him as competent with economic policy and national security. These issues, along with immigration, drive voter support. Many say they hope he will be a corrective force against Biden-Harris failures over the last four years.

Opposition to Democrats

Some of Trump’s support comes from voters frustrated with Biden and Harris. They disapprove of how Democrats have handled certain crises like immigration, the economy, and natural disasters. Trump's leadership offers hope for a return to order, with voters frequently invoking themes of national pride and urgency for change.

Harris

Opposition to Trump

Voter support for Harris is largely reactive. Most of her backing comes from voters who oppose Trump rather than enthusiastically endorsing her policies. First-person affirmations are less common, and the overall tone is defensive. This suggests party loyalty and anti-Trump sentiment buoy her voting base.

Progressives and Mixed Sentiment

Left leaning progressive support Harris’s stance on healthcare, education, and abortion. But much of the overall conversation is critical. Negative sentiment—even among Democrats—focuses on immigration, critiques of her leadership, and disappointment with foreign policy and the economy.

Economic Issues

• Economic dissatisfaction dominates voter conversations, mentioning inflation, high taxes, and rising costs of living.
• Many voters say Biden-Harris policies have exacerbated these issues, comparing 2024 conditions to memories of Trump’s presidency.
• Sentiment is negative, driven by frustration over stagnant wages and increased financial burdens.

Border Security

• Border security and immigration remain highly contentious, generating strong dissatisfaction.
• There is widespread anger at Biden and Harris for using FEMA funds in illegal immigrants instead of for federal disaster relief.
• Anger about FEMA funds exacerbates frustration about the ongoing influx of illegal immigrants under Biden and Harris.
• Demands for border security feeds into Trump’s "America First" messaging, reinforcing negative views of Democratic polices.

Disaster Response

• The aftermath of Hurricane Helene is driving voter ire toward Harris.
• Many voters feel the federal response has been nonexistent, with insufficient financial aid provided for Americans who lost everything.
• This issue contributes significantly to the negative sentiment, worsening negativity toward Harris in the last few weeks of campaigning.

Ideological Divide

• Americans continue to be polarized ideologically with strong national sentiments on the right, and globalist view on the left.
• Trump supporters view Democrats as advancing radical leftist policies, often calling Harris a far-left progressive, a socialist, or a communist.
• Divides are deep, with loyalty to worldview shaped as much by values as by policies.

Foreign Policy

• Many on both sides of the aisle are worried about foreign policy—particularly in Ukraine and Israel.
• Americans feel foreign conflicts divert attention and resources from domestic issues.
• Negative sentiment ties into broader anxieties about national security and government priorities, with many favoring a return to Trump's foreign policy.
• Segments of the Democratic base also object to Harris’s policy regarding Israel, accusing her of betraying progressive values by not calling for a ceasefire.

Housing

• Housing affordability is also a pressing concern.
• Voters criticize Democrats for prioritizing aid to immigrants over addressing rising costs for American families.
• There is a strong sentiment that economic and housing conditions have worsened under Biden
• People often say Trump’s presidency provided a more favorable quality of life for middle-class Americans.