MAHA is Making Inroads with Independents and Women
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Key Takeaways
- The MAHA movement resonates with many Americans across party lines—especially among those willing to overlook partisanship.
- Nearly half of Independents are engaged with the MAHA platform and up to 40% of women say they prioritize health issues.
- While moderate voters are mostly wary of Trump and Republicans, many say they are softening to the GOP if it prioritizes their health concerns.
Our Methodology
Demographics
All Voters
Sample Size
4,000
Geographical Breakdown
National
Time Period
2 Days
MIG Reports leverages EyesOver technology, employing Advanced AI for precise analysis. This ensures unparalleled precision, setting a new standard. Find out more about the unique data pull for this article.
The growing influence of Robert F. Kennedy Jr.'s Make America Healthy Again (MAHA) movement may have a significant impact on election results. Many people previously considered health a niche focus. But growing opposition to GMOs and skepticism of pharmaceutical companies has emerged as an important issue for critical voter groups.
MIG Reports data shows MAHA has strong support and discussion among Republicans and Independents. There is also significant discussion among women, though with moderated enthusiasm due to Kennedy aligning with Trump. Democrats discuss MAHA less, but with some disaffected segments cautiously engaging.
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Independents Want Health not Partisanship
One of the most important groups influenced by the MAHA movement is Independent voters. While traditionally difficult to predict, the 2024 election seems to be shifting some previously ambivalent voters toward Trump through RFK Jr.’s health platform.
Among this group, RFK Jr.'s outsider status and his emphasis on personal liberties is key—they are not swayed by partisan arguments but may be drawn to vote for health issues they prioritize.
Their engagement with the MAHA may be nuanced as some are excited by potential health reforms, while others are hesitant about aligning with Trump.
Independent Voters
- 40-50% of Independents are actively engaging with the MAHA platform.
- 35-40% express enthusiasm for health policies, overcoming their distaste for both major political parties.
- 20-30% resonate with MAHA while remaining wary of association with Trump.
Independents are known for valuing substance over party loyalty, and health reform could be the issue that moves this key voter bloc.
Women Want Health, Despite Trump
Female voters are another key group Trump stands to gain through the MAHA coalition. This offers a unique opportunity for the GOP, which traditionally struggles to attract women.
MIG Reports data previously showed women increasing prioritize health issues. Many say they are willing to look past their concerns about Trump in favor of MAHA’s health platform. They would rather reform health policy than avoid Trump, suggesting their primary focus is on achieving tangible public health outcomes.
Female Voters
- 40% of women are discussing health and healthcare policy issues over other political topics.
- 25% say they prioritize health issues over partisanship, willing to embrace Trump.
Many women are frustrated with the current healthcare system, particularly regarding access to affordable services and nutrition in low-income areas. They see health reforms as essential to their families' well-being.
The MAHA platform’s focus on reforming healthcare, reducing chronic disease, and improving food safety has created a pragmatic voter bloc willing to support health improvements, even if it means aligning temporarily with Trump.
This group, despite strong tendencies toward pro-choice and Democratic health policies may opt to align with Republicans if it means achieving the health reforms MAHA proposes.
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Disillusioned Democrats Like MAHA
In general, Democrats who support health remain wary of MAHA due to party loyalty. Many Democratic voters disapprove of RFK Jr.’s alignment with Trump, even if they were previously drawn to Kennedy’s health policies. For many Democrats, anti-Trump and partisan motivations supersede other priorities.
However, there is some engagement from disaffected former Democrats—which aligns with partisan shifts among leaders like Kennedy and Tulsi Gabbard. These voters are both drawn by health autonomy but also expressing feelings of betrayal by their party. Many feel the Democratic Party, once the champion of the working class and progressive causes, has become too intertwined with corporate interests and government mandates in healthcare.
Many are also discontented about the lack of a Democratic primary, where Kamala Harris was ushered in by establishment elites. They dislike the most radical wings of the Party seeming to control policies and messaging in the current administration.
The disdain for current Democratic leadership is strong, with voters expressing feelings of betrayal from a party they once supported. One comment encapsulates this sentiment saying, "I used to be a diehard liberal, but this is no longer the party I once loved."
Democratic Voters
- 15-25% of Democrats are discussing RFK Jr. and MAHA-related topics.
- 20-30% express some interest in MAHA, though hesitant to abandon party loyalty.
For disaffected Democrats, the MAHA movement encourages taking the leap away from a Democratic establishment which clearly dismisses their health concerns. RFK Jr.’s aggressive stance against corporate power—especially his legal battles against Monsanto—resonates with those on the left who used to view Democrats as fighting against cronyism. While these Democrats may not fully align with the GOP, the MAHA movement could peel off voters who see sharp hypocrisy in Democratic messaging.
The Growing Appeal MAHA in the GOP
Another important shift is the enthusiastic embrace of RFK Jr.'s health-centric policies among Republicans. Traditionally focused on fiscal conservatism and national security, many Republicans now view personal health autonomy as imperative—especially after COVID.
The “crunchy” or health fanatic view many Republicans may previously have associated with RFK Jr.’s policies has softened. Now, many Americans view health as non-partisan, embracing any administration that will actively prioritize personal health freedoms.
Republican Voters
- 30-40% of Republicans are discussing RFK Jr. and MAHA.
- 50-70% of view MAHA positively.
- 40-50% embrace the MAHA agenda as a priority in their political considerations.
The GOP’s base has long distrusted government overreach, particularly in areas of personal liberty. This aligns MAHA's stance on health mandates, distrust of the CDC and FDA, and the fight against Big Pharma.
Kennedy’s position on vaccine mandates resonates with the anti-establishment MAGA base, which has long prioritized individual autonomy. This presents a real opportunity for the GOP to incorporate health policies which could solidify support from previously disparate voter groups.
The Hybridization of Republican Ideals
MAHA has the potential to marry traditional Republican values with a health approach that appeals to progressives. While some conservatives are wary of Trump’s moderate and progressive-leaning stances, there is an overlap in health which seems palatable across ideological lines.
Republican and Independent Enthusiasm
- MIG Reports data suggests 50-70% of Republicans and Independents overlap in their views and engagement toward MAHA.
Voters who are looking for common-sense policies that transcend partisan divides can come together under a health umbrella. For the GOP, this hybrid platform seems to be attracting new voters which are otherwise difficult to move.
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