A recent Nutter Butter campaign on TikTok is generating buzz across social media. People perceive it as a bold, unconventional approach to marketing, using AI-generated content and surreal humor. The quirky visuals and cryptic messaging have triggered widespread discussion, revealing cultural and generational shifts in how consumers engage with brands.

MIG Reports delves into the public reactions, unpacking the different sentiments expressed and what they reflect about broader trends in marketing, branding, and societal expectations.

1/5 Attention is everything.

Nutter Butter’s bizarre videos cut through the noise. Safe and boring?

That gets ignored.

Weird wins. 🔥 pic.twitter.com/NXAiSynMGw

— Martin O'Leary (@Martinoleary) October 8, 2024

American Reactions

Many are reacting to Nutter Butter’s campaign with amusement and appreciation for its creativity. Although there is skepticism and criticism over its perceived inauthenticity.

Positive reactions, driven largely by younger audiences, reflect a growing appetite for brands that embrace humor and relatability. Older demographics are more likely to question the effectiveness of such an unconventional approach.

Positive Reactions

• Around half of social media reactions express their enjoyment of the creative, AI-driven content.
• Younger audiences, the 18-25 demographic, resonate with the quirky, humorous visuals and playful engagement, which mirrors their digital lives.
• This group appreciates Nutter Butter’s departure from traditional advertising norms, celebrating its relatability and nostalgic elements of the campaign.
• For many, the campaign represents a refreshing break from polished, serious marketing, bringing the brand into a more personal and fun light.

Gen Z seems less concerned with brand prestige and more interested in how brands can fit seamlessly into their daily media consumption. As a result, Nutter Butter’s strategy successfully taps into the younger demographic’s desire for humor, innovation, and authenticity in brand interactions.

Neutral Reactions

• 20-30% of social media comments are neutral toward the campaign.
• There is curiosity or mild interest in the novelty of AI-generated content but lack a strong emotional connection to the brand.
• Some discuss the effectiveness of such a marketing strategy, wondering whether the trendy approach enhances or diminishes the brand’s identity.

The neutral tone suggests the campaign catches attention but may not deeply resonate with all consumers or drive sales.

Negative Reactions

• 15-30% of comments are skeptical or negative.
• Older demographics, the 30-45 demographic, express concerns about using AI in marketing.
• This group questions whether incongruent approaches damage brand value.
• Many critics feel that the campaign, while innovative, may alienate those who prefer traditional advertising that focuses on product quality and consumer trust.
• There is concern the campaign might be sacrificing brand seriousness and substance for the sake of humor and digital relevance.

Some voice concerns about the shallowness of the messaging, feeling the content’s cryptic nature and reliance on humor may overshadow Nutter Butter’s core product attributes. This exemplifies a broader cultural tension between embracing modern marketing techniques and maintaining the perceived quality and trustworthiness of established brands.

Cultural and Generational Reflections

The varied responses to Nutter Butter’s TikTok campaign underscore a significant cultural and generational shift in how brands interact with their audiences. Younger consumers, especially Gen Z and millennials, embrace risky and humorous branding that prioritizes entertainment and relatability over formality.

The campaign’s success among young people may signal consumer willingness to abandon traditional and legacy methods and mediums. Brands may increasingly be expected to break from traditional advertising conventions and connect with consumers in more human, approachable ways.

However, some argue edgy, unconventional communication tactics are universally appealing to younger generations. They say, what was avant-garde a generation ago is now tired, and the 18-25 demographic is predictable in its desire for “new” and “fresh” media. This interpretation leans away from signs of cultural shift, citing generational cycles as predictors of perceived shifts.

If there is a shift, it seems to confirm the growing power of social media on brand strategies. For Nutter Butter, the decision to lean into AI-generated creativity is a calculated move to stay relevant in a digital landscape.

AI’s Role in Modern Communication

Using AI technology to create surreal, distorted visuals also generates discussion. For some, AI represents a new frontier in marketing. The positive reaction from younger audiences shows their willingness to embrace technology-driven content. This aligns with their digital-first media consumption habits.

However, criticism voices concerns about the role of AI in shaping marketing, content, and news. Many older consumers worry that relying too heavily on AI-generated content will erode the human aspect of creative content as well as its quality and reliability.

Political Undercurrents

Younger generations, particularly Gen Z, prioritize authenticity, humor, and relatability in both advertising and political messaging. This shift coincides with a growing rejection of establishment traditions and methods. The forward-leaning use of AI in marketing, news, and politics, suggests traditional tactics may not appeal to younger audiences.

In a political context, Nutter Butter’s campaign validates growing pushback against established authority. Younger generations challenge political and institutional norms, embracing unconventional and disruptive communication tactics.

Older demographics, who often favor traditional, polished advertising, diverge in their strategies, often lacking connection with target audiences. This divide mirrors political polarization between generations. Meme-driven hype around the launch of Kamala Harris’s presidential campaign illustrates the generational divide on a political front.

Less than 30 days from the election, voter discussions focus on the economy, border security, disaster response. The ideological divides between Harris and Trump drive voter disagreements, but Trump looks stronger on sentiment and voter engagement.

What Voters are Saying

• 60-65% of voters voice positive opinions about Trump’s candidacy.
• The GOP base uses affirmative language of personal commitment and agency.
• 35-40% say they support Harris, with discussions driven by party loyalty and anti-Trump sentiment.
• Feelings toward Harris are mixed, with critiques of her leadership often dominating discussions.

Trump

Affirmative and Personal Support

Trump's supporters use strong, first-person language like "I believe" and "I will vote," reflecting personal investment and a sense of urgency to restore national stability.

Voters view him as competent with economic policy and national security. These issues, along with immigration, drive voter support. Many say they hope he will be a corrective force against Biden-Harris failures over the last four years.

Opposition to Democrats

Some of Trump’s support comes from voters frustrated with Biden and Harris. They disapprove of how Democrats have handled certain crises like immigration, the economy, and natural disasters. Trump's leadership offers hope for a return to order, with voters frequently invoking themes of national pride and urgency for change.

Harris

Opposition to Trump

Voter support for Harris is largely reactive. Most of her backing comes from voters who oppose Trump rather than enthusiastically endorsing her policies. First-person affirmations are less common, and the overall tone is defensive. This suggests party loyalty and anti-Trump sentiment buoy her voting base.

Progressives and Mixed Sentiment

Left leaning progressive support Harris’s stance on healthcare, education, and abortion. But much of the overall conversation is critical. Negative sentiment—even among Democrats—focuses on immigration, critiques of her leadership, and disappointment with foreign policy and the economy.

Economic Issues

• Economic dissatisfaction dominates voter conversations, mentioning inflation, high taxes, and rising costs of living.
• Many voters say Biden-Harris policies have exacerbated these issues, comparing 2024 conditions to memories of Trump’s presidency.
• Sentiment is negative, driven by frustration over stagnant wages and increased financial burdens.

Border Security

• Border security and immigration remain highly contentious, generating strong dissatisfaction.
• There is widespread anger at Biden and Harris for using FEMA funds in illegal immigrants instead of for federal disaster relief.
• Anger about FEMA funds exacerbates frustration about the ongoing influx of illegal immigrants under Biden and Harris.
• Demands for border security feeds into Trump’s "America First" messaging, reinforcing negative views of Democratic polices.

Disaster Response

• The aftermath of Hurricane Helene is driving voter ire toward Harris.
• Many voters feel the federal response has been nonexistent, with insufficient financial aid provided for Americans who lost everything.
• This issue contributes significantly to the negative sentiment, worsening negativity toward Harris in the last few weeks of campaigning.

Ideological Divide

• Americans continue to be polarized ideologically with strong national sentiments on the right, and globalist view on the left.
• Trump supporters view Democrats as advancing radical leftist policies, often calling Harris a far-left progressive, a socialist, or a communist.
• Divides are deep, with loyalty to worldview shaped as much by values as by policies.

Foreign Policy

• Many on both sides of the aisle are worried about foreign policy—particularly in Ukraine and Israel.
• Americans feel foreign conflicts divert attention and resources from domestic issues.
• Negative sentiment ties into broader anxieties about national security and government priorities, with many favoring a return to Trump's foreign policy.
• Segments of the Democratic base also object to Harris’s policy regarding Israel, accusing her of betraying progressive values by not calling for a ceasefire.

Housing

• Housing affordability is also a pressing concern.
• Voters criticize Democrats for prioritizing aid to immigrants over addressing rising costs for American families.
• There is a strong sentiment that economic and housing conditions have worsened under Biden
• People often say Trump’s presidency provided a more favorable quality of life for middle-class Americans.

Billionaire businessman Mark Cuban went viral for saying inflation was not caused by "price gouging," defying the Democratic platform, for which he is known to act as a surrogate. He said on CNBC that unprecedented levels of government spending on things like the Inflation Reduction Act, for which Kamala Harris was the tie-breaker vote, are the true cause.

OMG. Mark Cuban accidentally admits the truth, says inflation was not caused by "price gouging," but rather record spending (which Kamala was the tie-breaking vote on.)

Kamala's top surrogate just blew up her entire economic message. Incredible. pic.twitter.com/HcwBLgYo6x

— johnny maga (@_johnnymaga) September 26, 2024

MIG Reports data shows Democratic views of inflation in two categories:

• The seriousness of inflation
• How talking about inflation impacts their candidate

Discussion among Democrats is carefully crafted to maintain voter confidence and achieve electoral success. Rather than a straightforward engagement with the economic realities Americans face, inflation becomes a rhetorical tool used to shift blame, deflect responsibility, and bolster the Democratic Party’s campaign narrative.

In recent interviews, Harris herself has deflected from answering questions about the economy, price gouging, inflation, and how she plans to help Americans.

What does this even mean…?

Kamala Harris: "Well if you are... hard working... if you... have... uh... the dreams and the ambitions and the aspirations of what I believe you do, you're in my plan." pic.twitter.com/vgnZpe1EKu

— Gunther Eagleman™ (@GuntherEagleman) September 25, 2024

Among Democrats:

• 40% blame Trump for the economy
• 25% acknowledge the negative state of inflation
• 19% express economic concerns
• 16% frame the economy as doing well

Glossing Over Inflation: A Strategic Approach

Democrats often acknowledge inflation, but the depth of that engagement varies. Many gloss over or reframed it as a problem inherited from the Trump administration. They frame the Biden-Harris administration as stabilizing the economy in the aftermath of Republican mismanagement.

By casting inflation as a residual effect of Trump’s policies, Democrats downplay the immediate economic concerns of Americans in favor of campaign messaging about aspirations and hope.

This approach is particularly evident in the way Democrats focus on government job reports, stock market gains, and a gradual decrease in gas prices. These elements distract from inflationary pressures, suggesting the current administration has things under control. However, Harris risks alienating voters who are directly impacted by rising costs of living, from groceries to housing.

Electoral Victory Over Economic Engagement

Many Democrats also prioritize winning the election over finding immediate economic solutions. Discussions show a focus on preventing a second Trump term rather than addressing the root causes of inflation for American voters.

Casting blame on Republicans reveals a defensive posture, with Democrats more concerned about economy narratives than offering actionable solutions. This allows them to use inflation as a talking point against Trump rather than as a policy issue in need of immediate attention.

The strategic deflection of blame reduces urgency and accountability to the American people. Instead, economic discussions are geared toward mobilizing voter sentiment, often simplifying complex financial realities into digestible, partisan soundbites. This reliance on political calculation places importance on a second Democratic administration over answering voter concerns.

Real Voter Concerns

While Democrats are clearly using inflation as a political tool, there are some expressing genuine concern about its impact on middle-class families. There is particular focus on housing and food costs for lower income Americans.

However, even these concerns are often accompanied by broader narratives of economic success under the Biden-Harris administration. By emphasizing solutions like tax credits or small business support, Democrats frame a positive electoral message rather than presenting them as pressing crises.

These trends create a dual narrative in Democratic discourse where some are forced to acknowledge the economic pain of voters, but quickly pivoting political messaging that downplays its severity. This tension between caring about economic realities and pursuing political success is a central feature of Democratic discussions on the economy.

Polarization and the Use of Blame

Partisan rhetoric drives Democratic conversations. By consistently blaming Trump, Democrats simplify the conversation, framing it as a political battle rather than a serious issue. This shifts voter attention away from current failures and pushes a narrative that a Harris administration would bring change.

This tactic, while effective in galvanizing the base, is also dismissive of the real economic challenges voters face. The risk here is that by leaning too heavily on partisan blame, Democrats may lose the opportunity to connect with voters.

The ongoing discourse about Ukrainian President Zelensky’s perceived campaign against Donald Trump exposes partisan divides in the United States. As conversations unfold among voters from all political affiliations, tensions cause strong reactions to Zelensky’s actions, viewed through ideological lenses.

Many are discussing the apparent fervent support for President Zelensky among Democrats, hinting at a stronger alliance between Ukraine and a potential Harris administration.

Worth noting that Zelenskyy was flown to Pennsylvania on an U.S. Air Force C-17.

The Biden-Harris admin is using military assets to fly a foreign leader into a battleground state in order to undermine their political opponents. https://t.co/OSebVUuBEg pic.twitter.com/biMGTfAc1J

— Dan Caldwell 🇺🇸 (@dandcaldwell) September 23, 2024

Republicans

Zelensky’s actions are widely seen as foreign interference, fueling anger and reinforcing support for Trump. More than 60% of Republicans indicate their intention to vote for Trump, viewing Zelensky’s involvement with politicians as an attack on U.S. sovereignty.

Democrats

Zelensky’s opposition to Trump aligns with their criticisms of Trump’s foreign policy—especially regarding Ukraine and Russia. While this validates their stance and energizes some, Democrats were already largely opposed to Trump, making the impact on turnout less significant compared to Republicans.

Independents

More divided, Independents have varied criticisms. Some support Zelensky’s critique of Trump, while others worry about foreign influence in U.S. elections. Moderate enthusiasm is lower, with about a third considering voting for a third-party. This suggests frustration with the polarized political landscape.

Pennsylvania stands with Ukraine as they defend their homeland and fight for freedom. https://t.co/IaCpOtR1Ao

— Governor Josh Shapiro (@GovernorShapiro) September 23, 2024

Across all voter groups, there is a growing sense of polarization, with partisan lines remaining entrenched. Discussions often highlight fears of foreign interference, causing a surge of nationalism, particularly among Republicans. These dynamics may or may not impact on voter behavior, with Republicans and Democrats rallying around their respective candidates while Independents increasingly withdraw from the political process.

Voter Discussion Analysis

Beyond surface-level reactions to Zelensky’s opposition against Trump, discourse shows further sociopolitical undercurrents shaping voter behavior in the United States. There is both a reaction to a foreign leader's involvement in American politics and broader existential concerns among the electorate.

Republicans

Zelensky's actions have become a proxy for wider anxieties about national sovereignty, globalism, and the perceived erosion of American exceptionalism. More than 60% of Republicans say Ukraine relations make them likely to turn out for Trump. This reflects the image of Trump as both a candidate and a symbol of resistance against external forces, both foreign and domestic.

Democrats

Zelensky’s critique of Trump serves as confirmation of Democrats’ existing narrative which frames Trump as damaging America's standing on the global stage. They believe he has weakened democratic alliances and emboldened autocratic regimes.

While Democrats are already motivated to oppose Trump, Zelensky’s involvement adds righteous moral dimension to their cause. They claim to vote for the preservation of democratic values under siege from authoritarianism—both within and outside the U.S.

Independents

The reaction among Independent voters is complex. Their ambivalence reflects a broader societal fatigue with the binary, hyper-polarized nature of American politics. Many Independents are skeptical of both sides, recognizing Zelensky’s actions as problematic but also viewing Trump’s foreign policy as flawed.

Internal conflict among Independents reveals disillusionment with Trump and Harris, but with also political system overall. Their disengagement is a response to Zelensky’s actions and a reflection of dissatisfaction with both political parties.

There is a sense that neither party adequately addresses the nuanced realities of global politics or the multifaceted concerns of American voters. Independents who say they plan to abstain or vote third-party highlight the withdrawal of many who view politics overly simplistic and manipulated by underlying agendas.

Snapshot of the Trajectory

More abstractly, Zelensky’s involvement in this election serves as a demonstration of national politics which can no longer be disentangled from global events. Voter reactions to Zelensky are not merely about Ukraine or Trump but part of a larger narrative about globalization, foreign interference, and the decline of traditional nation-state autonomy.

Both Republican and Democratic voters struggle with this reality. Republicans through a lens of protectionism and anti-globalism, Democrats through a framework of moral internationalism. Independents are caught in the middle, divided between their desire for nuanced political discourse and a binary political system.

There is also a sense of the mediated nature of public discourse, where social media acts as an echo chamber, amplifying existing biases and simplifying complex geopolitical issues. Confirmation bias, biased media, emotionally charged rhetoric, and eroded trust in traditional institutions all contribute to a tribal public dialogue.

The Zelensky versus Trump narrative does more than mobilize voters—it exposes the conflicted nature of American political cohesion and deepening divides between voters and institutions. This raises questions about the future of governance, the role of foreign influence in national narratives, and whether the U.S. is capable of engaging in complex global realities without further fracture.

The stark division between partisan narratives and trust in the media has grown clearer in recent weeks. Previous MIG Reports analysis showed Democrats remain one of the few groups which consistently trust mainstream media.

With 64.8% of all voters expressing strong distrust toward mainstream media, the 24.9% who say they do have trust is largely composed of Democrats. This is consistent with 2023 Gallup data showing:

• 11% of Republicans trust media
• 29% of Independents trust media
• 58% of Democrats trust media

This divergence raises significant questions about how media narratives, especially those with a partisan slant, can shape voter opinion and electoral outcomes. Media narratives, which many Americans believe are biased toward Democratic viewpoints, disproportionately influence voters who still trust these outlets.

Whether Democrats continue to trust media narratives because of confirmation bias, or those who trust media lean Democratic because they are influenced by narratives is unclear. However, the correlation of Democrats trusting the media and media promoting Democratic narratives remains.

Through selective framing, coverage time, and emphasis, the media plays an active role in shaping political perspectives, often long after stories have been debunked or corrected. MIG Reports analysis shows three recent examples of media narratives shaping Democratic voter opinions on key political issues.

Hook Line and Sinker

Migrants Eating Pets in Ohio

Following the presidential debate, rumors of Haitian migrants eating pets in Springfield, Ohio, dominated media coverage. Mainstream media, including ABC debate moderators who fact-checked Trump, largely positioned the story as unfounded or even fabricated.

Despite copious local resident allegations, certain police reports documenting missing pets, and the Springfield city manager acknowledging claims of pets being eaten, many Democratic voters still align with media narratives critical of the story and Republicans.

Analysis of media coverage time according Grabien data shows media outlets spent:

• Nearly 53 hours covering the Springfield city manager’s denial in the three days following the debate.
• Only 9.5 hours covering allegations of migrants eating cats.

There is a slight increase in mentions of the Springfield city manager after footage emerged from March of 2024 in which he acknowledged resident claims. However, these media mentions only total six hours compared to 23 hours the day after David Muir’s fact check against Trump during the debate.

MIG Reports data shows, in the last day:

• 80-90% Democrats still say pet consumption is unproven.
• 10-20% Democrats admit pet consumption is legitimate or indicative of larger immigration issues.
• 10-20% Republicans still say pet consumption is unproven.
• 80-90% Republicans believe pet consumption is legitimate or indicative of larger immigration issues.

The way media outlets frame the story—blaming Trump for “unproven allegations”—illustrates how media impacts perceptions. Democrats largely still dismiss the story as rumor, aligning with media talking points. Republicans, who largely distrust mainstream media, instead view the story—regardless of whether the pet consumption allegations are true—as an indictment of the Biden-Harris administration’s immigration policy.

The Danger of Bomb Threats

Following the media frenzy over pets in Ohio, narratives turned to bomb threats in Springfield. The media framed multiple bomb threats as a result of “dangerous” and “xenophobic” rhetoric by Trump and Republicans.

A viral clip of CNN’s Dana Bash shows her directly blaming J.D. Vance for drawing violence to Ohio through his allegedly divisive comments.

Analysis of media coverage time according Grabien data shows media outlets spent:

• 175 hours covering bomb threats in the last five days.
• 17 hours clarifying threats as a hoax after DeWine’s announcement.

Following Ohio Governor Mike DeWine’s announcement that the bomb threats were a hoax committed by foreign actors, media coverage continued to mention bomb threats for more than 100 hours while only mentioning them as a hoax for 17.3 total hours and a mere 17 minutes two days after the revelation.

MIG Reports data shows, in the last day:

• 60% of Democrats are discussing the bomb threats as real.
• 20% of Democrats are discussing the bomb threats as a hoax.
• There is no quantifiable number of Republicans discussing the bomb threats as real, but 31% express concern about community safety.
• 70% of Republicans are discussing the bomb threats as a hoax.

Again, biased coverage by mainstream outlets highlights how crafted narratives push slanted perspectives on voters who trust legacy reporting. This phenomenon is exacerbated by outlets spending far less time correcting falsehoods.

Democrats, a majority of whom still trust the media, show a greater tendency to internalize the mainstream narrative without scrutiny. Republicans, who largely distrust the media, are more likely to dismiss narratives which are proven biased by independent reporting.

Golf Course Assassination Attempt on Donald Trump

The second assassination attempt on Donald Trump triggered another wave of intense media coverage. While many Democrats expressed concern about the attempt, they strongly focus on linking the event to Trump’s divisive rhetoric.

Narrative battles again erupted as Republicans claim Democrats and the media are “victim blaming” Trump by saying his own language caused the assassination attempts. Fox News reporter Peter Doocy’s confrontation with White House Press Secretary Karine Jean-Pierre about how Democrats choose to discuss these events—continuously calling Trump a “threat”—demonstrates the partisan messaging clash.

Analysis of media coverage time according Grabien data shows media outlets spent:

• 818.5 hours covering the assassination attempt on Donald Trump in the three days following.
• 328 hours covering Trump and mentioning his “rhetoric.”
• 671 hours covering Trump and mentioning him as a “threat.”
• 96 hours covering Trump and mentioning “threat to democracy.”
• 2.8 hours covering the assassination and mentioning “Democrat rhetoric.”

Combined hours of coverage mentioning Trump with “rhetoric,” “threat,” and “threat to democracy” total 1,095 hours compared to coverage of the assassination alone and mentions of “Democrat rhetoric” at just more than 820 hours.

MIG Reports data shows, in the last day:

• 24% of Democrats are mentioning the assassination attempt.
• 60% of Democrats are mentioning Trumps divisive rhetoric.
• 57% of Republicans are mentioning the assassination attempt.
• 21% of Republicans are mentioning Trumps divisive rhetoric.

Once again, Democratic reactions suggest legacy media has strong influence over voter views with focus on Trump’s rhetoric rather than the assassination attempt itself. For Democrats, media framing reinforces pre-existing beliefs that Trump’s language incites violence. For Republicans, it further deepens distrust of both the media and Democrat credibility.

Media in the Tank for Democrats

Multiple data sources suggest the mainstream media’s framing of high-profile stories has a profound impact on the electorate—particularly Democrats who continue to trust these outlets. The disproportionate airtime given to narratives that align with Democratic viewpoints continues to foster anger and distrust among non-Democratic voters.

People use terms like “gaslighting,” “media bias,” and “we’re being lied to,” in discussions about how legacy outlets report on American political and cultural issues.

Increasingly, voters say they believe mainstream outlets attempt to control which stories gain traction and how long they remain in the spotlight. They suggest bias in favor of Democrats is intended to influence voter opinions and, ultimately, election outcomes.

However, given that Democratic voters compose the dwindling segment of Americans who consistently believe mainstream media narratives, some conclude the media’s influence and credibility is declining.

This is demonstrated by:

• Democrats often voting in alignment with issues amplified by the media, such as abortion, social justice, and government spending programs.
• Republicans repeatedly expressing distrust in media, driving them to seek alternative sources of information on platforms like X.

Political discourse has intensified following the Trump versus Harris debate, with MIG Reports data showing Trump continuing to surge as Harris loses momentum. Stories like the infamous Springfield, Ohio incident, where rumors swirled about Haitian migrants allegedly consuming cats and dogs, served to further polarize partisan divides. Against a backdrop of ire toward the media and Democrats, a second assassination attempt on Donald Trump also ignites passions on both sides.

• National sentiment toward Trump remains strong, maintaining at least a 5-point lead over Harris since the debate.
• Republican support across the electoral college remains tight, with Democrats gaining slight ground since the debate.

Media Frenzy and Voter Anger

After the debate, headlines fixated on Springfield and the media’s demonization of Trump. The controversial Haitian migrant story brought the media and Democrats’ integrity to the forefront with Republicans hammering the underlying issue of forced migration. Democrats, meanwhile, focused on claims of misinformation from Trump and J.D. Vance, which the media said foments xenophobia and fear, leading to reported bomb threats in Springfield.

JUST IN: Ohio governor says all 33 bomb threats against Springfield, Ohio have been hoaxes that are coming from overseas.

Just another media-fueled hoax.

Governor Mike DeWine said the threats are coming from "one particular country."

"33 separate bomb threats, each one of… pic.twitter.com/JHXQqBOAEe

— Collin Rugg (@CollinRugg) September 16, 2024

Ohio governor Mike DeWine’s confirmation that all 33 bomb threats in Springfield were hoaxes by foreign actors continued to stir anger from Trump supporters against the media and Democrats.

Next, Americans grew furious with the media after the second assassination attempt on Trump. Many fair-minded Americans—including former CNN anchor Chris Cuomo—express displeasure with rhetoric from Democrats and the media, who blame Trump’s own tone and language for the assassination attempt.

Watching Chris Cuomo get redpilled is absolutely incredible pic.twitter.com/Ew1Dr0xj4W

— Libs of TikTok (@libsoftiktok) September 17, 2024

Democrats, represented by White House Press Secretary Karine Jean-Pierre still refuse to change their language against Trump. Even when called out by reporters, Jean-Pierre doubled down on accusations against Republicans as dangerous.

KJP rages at Fox's @Pdoocy:

Doocy: "How many more assassination attempts on Donald Trump until the president, vice president, and you pick a different word other than threat?"

KJP: "I disagree with your question." pic.twitter.com/1YSMDwXqnS

— Media Research Center (@theMRC) September 17, 2024

The Big Picture: Kamala Craters

MIG Reports analysis of likely voter base turnout among Trump and Harris supporters paints a striking picture.

• 73.7% of Trump supporters express approval and intention to vote for him.
• 52.08% of Kamala Harris supports voice approval and intention to vote.
• This is compared to 72% likely turnout for Trump and 64% for Harris pre-debate.

This gap highlights the surging enthusiasm for Trump against a loss of enthusiasm for Harris. In addition, average sentiment in conversations about Trump and Harris shows 47% approval toward Trump versus 30% toward Harris.

Conversations Mentioning Trump

• 47% of voters nationally express approval toward Trump.
• 25.5% explicitly express opposition to Trump.
• 24.5% are undecided, though a portion of the group say they lean toward Trump.

Conversations Mentioning Harris

• 29.5% of voters nationally express approval toward Harris.
• 46% explicitly express opposition to Harris.
• 20.5% are undecided or unengaged.

These numbers illustrate why Trump, despite negative press, assassination attempts, and relentless Democratic criticism, continues to maintain a robust core of dedicated voters. By contrast, Harris struggles to consolidate even her own base, facing widespread skepticism and disengagement.

Swing States and the Battle for 2024

Swing states are critical to the outcome of the 2024 election, and data suggests Kamala Harris is losing ground in key battlegrounds. Despite a small sentiment bump in some MIG Reports data sets, voter conversations about Harris remain negative.

MIG Reports initiates analysis, weighing general sentiment embedded in conversations. Analysis incorporates negativity about the assassination attempt among MAGA voters in conversations mentioning Trump as well as negativity from Democrats about Trump's rhetoric. This suggests conversation analysis remains consistent with a picture of surging support for trump and falling support for Harris.

CBS News recently reported, in critical blue counties in Nevada, reporters were only about to find a single Harris supporter. These reports align with voter sentiment analysis online.

CBS IN NEVADA: “In every single restaurant, the people willing to talk to us, we could only find one Harris supporter in every restaurant and we left no stone unturned”

pic.twitter.com/RVA0PGOC7t

— Benny Johnson (@bennyjohnson) September 17, 2024

Swing State Voter Sentiment

• Trump’s strong appeal to blue-collar and rural voters, particularly in states like Pennsylvania, Ohio, and Michigan, is driving much of his momentum.
• Harris struggles with perceptions of being "out of touch" with everyday Americans, an issue amplified by her progressive policies on immigration and the economy.

Why Voters Are Leaning Toward Trump or Harris

Kamala Harris

Support

• Social justice and equality: Supporters view Harris as a champion for marginalized groups, particularly on issues like healthcare and civil rights.
• Progressive policies: Voters value her commitment to addressing climate change and economic inequality.
• Leadership style: For some, Harris represents a strong, modern leader capable of navigating the complexities of global politics.

Opposition

• Economic concerns: Her policies on taxes and healthcare attract skepticism, especially from middle-class voters.
• Weak on immigration: Critics argue Harris has failed to secure the border, promoting open borders and forced migration.
• Character issues: There is a widespread belief that Harris lacks integrity, stemming from her policy flip-flops and public statements.

Donald Trump

Support

• Economic growth: Trump’s policies on taxes and deregulation appeal to a broad base who value economic stability.
• Border security: Voters express desire for Trump’s tough stance on immigration, securing the border, and deportation.
• Perception of strength: Despite controversial rhetoric, voters view Trump as someone who "gets things done" and stands up to political elites.
• Law enforcement: Americans like his strong emphasis on law and order.

Opposition

• Divisive rhetoric: Trump’s language on race, gender, and social issues alienates many undecided voters.
• Abortion: Many who oppose Trump cite his stance on abortion as a key factor.
• Concerns about temperament: Many raise questions about Trump's fitness for office, citing his demeanor as "unpresidential."

Where the Race Stands

Looking ahead, the data suggests Trump maintains a solid path to victory, with his core supporters holding strong and voicing enthusiasm for turning out. Harris faces the daunting task of both positioning herself against Trump but energizing a growing apathetic and divided Democratic base. Trump’s ability to rally voters—despite media opposition and political violence—will likely be pivotal in securing a win.

With less than two months until the presidential election, Donald Trump is gaining momentum against a Kamala Harris—who Democrats hoped would buoy the Party after Biden’s exit. MIG Reports data shows a tight race, with Trump’s base expressing high enthusiasm and Harris facing skepticism among her ostensible supporters. The first Trump versus Harris debate is tonight, which could shift sentiments further depending on how each candidate performs.

• Nationally, Trump is recovering from a brief Harris surge following the DNC.
• Prior to the debate on September 10, Trump shows 52% support to Harris’s 48%.

• Republican support across the electoral college is moving upward, with 49% today compared to 47% for Democrats.

The Big Picture

A MIG Reports weighted analysis of real-time voter conversations suggests voter base turnout for each candidate could be around:

• 64% turnout potential for Kamala Harris
• 72% turnout potential for Donald Trump

Currently, Trump appears to have stronger voter mobilization as enthusiasm for Harris wanes amid border and Israel-Palestine drama. This alone does not suggest who will win the election due to the complexity of the U.S. Electoral College system.

More importantly, swing states show Trump slightly ahead with a rising trend. These regions are crucial for a win and Trump's solid swing state support, along with the higher turnout potential, suggests he currently has a stronger path to victory.

Why Voters Are Leaning Toward Trump or Harris

Kamala Harris

Kamala Harris faces growing skepticism from her base over the economy, the border, and the U.S. position on Israel and Hamas. There are also some mentions of controversial endorsements from figures like Dick Cheney and Vladimir Putin.

JUST IN: Vladimir Putin says he supports Kamala Harris for president, says he finds her laugh “fascinating.”

The comments come after the DOJ accused Russia of funding Tenet who then paid conservative influencers for videos.

At the moment, it’s unclear what exactly Russia’s goal… pic.twitter.com/ciXyZ4MCyU

— Collin Rugg (@CollinRugg) September 5, 2024

These issues are exacerbating a rift, particularly among progressive Democrats, who see her alignment with Israel and establishment figures as problematic. Recent Party defections from public figures like RFK Jr., Tulsi Gabbard, and Alan Dershowitz also signal the growing discontent among Democrats.

In voter conversations about Harris:

• 64% of Democratic voters express a willingness to vote for her.
• 33% vocally oppose her candidacy.
• 15% express concerns about certain endorsements and alignments.

Harris's platform on social justice, healthcare reform, and climate change still resonates with her core supporters. However, she is struggling to mobilize undecided or moderate voters, who have been skeptical of her leadership and competence.

Donald Trump

Meanwhile, Trump enjoys fierce loyalty from his base, who remain energized despite ongoing legal and media controversies. Trump’s supporters cite his stance on law and order, his previous administration’s economic performance, the economy, and frustration with the Biden-Harris administration as reasons for their continued support.

In voter conversations about Trump:

• 72% of Trump’s voter base is excited to turn out.
• 75% of voters highlight endorsements from those like RFK Jr., Tulsi Gabbard, and law enforcement as motivators.
• 82% of positive sentiments use terms like "MAGA" and "support" when discussing Trump.

Our presidential endorsement process is thorough and inclusive, involving over 377,000 members across the nation. Today, it's a privilege to announce that the collective will of our members has led us to endorse Donald J. Trump for President. We're committed to supporting… pic.twitter.com/RGQbEzroX9

— National Fraternal Order of Police (FOP) (@GLFOP) September 6, 2024

Trump’s endorsements from groups like the Fraternal Order of Police have been pivotal in reinforcing his image as a law-and-order candidate. This has helped solidify his base, making voter turnout for him more likely.

• Sentiment toward each candidate in the last seven days is similar, though Trump gains significantly more mentions at 94,118 to Harris’s 42,049.
• Harris’s highest sentiment is for endorsements at 48% and her lowest is for ideologies at 42%.
• Trump’s highest sentiment is endorsements at 47% and his lowest is for allegations at 39%.

Battlegrounds Will Decide the Election

MIG Reports analysis shows a steady rise in Trump’s support both nationally and in key battlegrounds, where Harris is losing ground. The debate tonight could prove pivotal for both candidates as they aim to secure these critical electoral votes.

• In swing states, Trump leads Harris in swing states, with a 30-day average of 49% support to Harris’s 46% average.
• Third party support dropped following RFK Jr. removing himself and endorsing Trump—though Jill Stein has gained 4% support in the last few days.

Key swing state metrics:

• Trump’s support in swing states increased following the DNC from 42% to a high of 54% on August 25.
• Since then, his swing state support has evened out, averaging 49% in the last seven days.
• Harris’s support in swing states dropped following the DNC from 54% on August 21 to 45% on August 25.
• Her support also evened out, averaging 47% in the last 7 days.
• Support for third-party candidates in swing states averaged 4% in the last seven days.

Swing states like Pennsylvania, Michigan, and Wisconsin are critical for both candidates. Trump’s growing presence in these battleground areas puts Harris in a difficult position, as she will need to reverse this trend to secure enough electoral votes.

MIG Reports data also shows in swing states:

Donald Trump

• 70% support among white evangelicals
• 50% support from working-class voters
• 80% opposition from younger voters
• 75% opposition from urban voters

Kamala Harris

• 60-70% support among young progressive voters
• 75% opposition from older conservative voters
• 40% of comments support Harris
• 50% of comments criticize Harris

A National Base Support and Turnout

Voter turnout will be a decisive factor in the 2024 election, and Trump’s base shows higher levels of enthusiasm. Trump’s supporters are not only loyal but highly mobilized, while Harris struggles to generate the same level of enthusiasm—particularly among undecided and swing voters.

Trump’s base is solid, and his ability to maintain support from key voter groups, including working-class and rural voters, gives him an edge. Harris, meanwhile, must address the ambivalence within her base and secure a higher turnout from progressive and moderate voters.

Reasons for Voter Support

Each candidate’s voter base expresses various reasons for and against their party’s nominee. These issues will likely be important in the debate.

Kamala Harris

Reasons for supporting:

• Abortion: Democrats’ strong stance on women’s reproductive rights, especially positive among liberal and progressive voters.
• Diversity and equity: Her advocacy for an “equitable society” resonates with those who feel marginalized.
• Progressive policies: Harris endorses healthcare reform, climate action, and immigration reform.
• Representation and inclusivity: Many supporters highlight her historic role as a woman of color and her advocacy for social justice, particularly LGBTQ+ rights.
• Changing American values: Supporters see her policies as positively moving modern American values in a progressive direction.

Reasons for not supporting:

• Perceived incompetence and dishonesty: Critics label Harris as unqualified, ineffective, and politically dishonest, with concerns about her decision-making.
• Failed policies: Despite attempts to distance herself from the Biden administration, voters still associate her with failures in immigration, crime, and economic management.
• Out of touch: Many see her as part of the “liberal elite,” disconnected from ordinary concerns.
• Ideological opposition: Detractors criticize her for promoting a perceived socialist or communist agenda, which they view as a threat to American values.

Donald Trump

Reasons for supporting:

• Economic performance: Many attribute economic growth during his previous presidency to his leadership, expressing dissatisfaction with Harris’s economic policies.
• Immigration and national security: Trump’s strong stance on immigration control is seen as necessary for protecting American jobs and public safety.
• "America First" policies: Supporters admire his protectionist policies, particularly on tariffs and job preservation, viewing him as a defender of American sovereignty.
• Conservative values: Trump is often a symbol for conservative principles, especially among older and rural voters.

Reasons for not supporting:

• Moral concerns: Critics cite January 6th and his rhetoric as divisive and damaging to democratic norms.
• Perceived dishonesty: Many opponents believe Trump undermines public trust by perpetuating false narratives, especially around election integrity.
• Social issues: Younger voters and minority groups often oppose Trump over concerns about social justice, climate change, and abortion.
• Divisive leadership style: Many are concerned Trump’s approach fosters division rather than unity, especially his incendiary remarks.

Voter conversations regarding the upcoming presidential debate are turbulent. Trending topics, sentiments, and views of each candidate are all filtered through partisan lenses. MIG Reports analysis shows a calcifying electorate digging its heels into existing beliefs around:

• Economic stability
• Immigration control
• National security
  

Highest Volume Discussion Issues

The top issues consistently emerging in conversations among all voter groups are:

1. Economic Issues: This is the most dominant topic within all groups including Republicans, Democrats, Independents, and general discussions. Inflation, taxes, and middle-class struggles are central themes.
2. Security Issues: This includes concerns about national security and foreign policy, especially issues regarding Israel, Hamas, Russia, and terrorism.
3. Housing Issues: Related to the economy, housing affordability is a major concern, particularly its impact on the middle class.
4. Illegal Immigration: Strong concerns regarding border security, illegal immigration, and its economic impacts is pressing, especially among Republican voters. Immigration conversations often blend into economic and national security conversations.
5. Ideological Divides: Americans are concerned about socialism/communism vs. freedom/liberty, especially between Republican and Democratic voters.

Sentiment in Top Discussions

• Economic Issues: Sentiment is negative with frustration over inflation, perceived government inaction, and concerns about taxation. There’s a longing for stronger economic leadership, especially a return to pre-inflationary stability.
• Security Issues: Highly polarized as Republicans express frustration with the weakness Biden and Harris, while Democrats remain divided on Israel. Despite polarized views, foreign threats from Russia and Hamas evoke negative sentiment in most conversations.
• Housing: Negative sentiment, particularly regarding affordability, with widespread frustration at the perceived lack of solutions from both parties.
• Immigration: Republicans express highly negative sentiments, associating immigration with economic strain and security concerns. Democrats focus on human rights and immigration reform, but many are still negative.

Sentiment by Party

Republican Voters

• Economy: Negative, focusing on rising inflation and taxes under Biden-Harris, with calls for returning to Trump-era policies.
• Security: Negative towards Biden-Harris, expressing a need for stronger action on terrorism, foreign policy, and immigration.
• Immigration: Highly negative, viewing illegal immigration as a national security risk and economic burden.

Democratic Voters

• Economy: Mixed, with some acknowledging struggles but maintaining faith in progressive economic solutions focused on tax equity and job creation.
• Security: More neutral on Biden-Harris policies generally with the exception of continued polarization around Israel and Hamas.
• Immigration: Largely positive, with calls for reform and protecting immigrants' rights.

Independent Voters

• Economy: Negative, centered on inflation and the economic impact of policies on the middle class.
• Security: Leaning negative, with concerns about foreign policy failures and national security.
• Immigration: Mixed, with some voicing concerns about immigration’s economic impact, while others are neutral.

Subjects Not Shared Between Voter Groups

• Housing and Immigration as Linked Concerns: Republicans and Independents view immigration as exacerbating the housing crisis, contributing to negative sentiments.
• Progressive Social Policies: Democratic voters focus on maintaining social safety nets like Medicare and Social Security, which does not feature prominently in Republican discussions.
• First Amendment Rights and Constitutional Concerns: GOP voters focus on protecting individual freedoms and constitutional rights, especially around gun control and free speech. Concern is less present among Democrats.

Candidate Support and Opposition

Donald Trump

• Republicans: Trump has strong support, especially around economic issues. A significant portion of Republican voters—about 65%— view him as the solution to economic problems, focusing on his legacy of low taxes and perceived economic stability under his administration.
• Independents: While not as unanimous as Republicans, many Independents also lean toward Trump, particularly when discussing national security and the economy. Many are dissatisfied with current economic conditions and associate them with Democratic leadership.
• Democrats: Trump is generally viewed negatively. There is a prevailing narrative that associates him with authoritarianism and economic inequality.

Kamala Harris

• Democrats: Harris has strong support in the base, especially for her stance on social justice issues and progressive policies. Democratic voters rally behind her for policies like tax reforms aimed at wealth distribution, protecting social safety nets, and addressing climate change. However, there are signs of skepticism about her ability to tackle more immediate issues like the economy and inflation.
• Independents: Harris is viewed with skepticism, especially on economic management. Many Independents criticize the Biden-Harris administration for inflation, which negatively impacts their support.
• Republicans: Harris is overwhelmingly opposed. She is often associated with "socialism" or "communism" and seen as a representative of policies that undermine individual freedoms.

Uncertainty About Candidates

Kamala Harris is the more questioned candidate across all voter groups. She faces scrutiny for:

• Economic Issues: Both Independents and Republicans express skepticism about her economic policies, with concerns over inflation, housing affordability, and taxation. Even some Democratic voters want more tangible plans for economic recovery, and some are openly opposed to her economic proposals.
• Foreign Policy and Security: There is widespread criticism toward Harris on national security—especially related to Russia and Hamas. Republicans view her foreign policy as weak, and Independents echo this sentiment. Progressive Democrats also regularly criticize her for failing to sufficiently support Palestine.
• Leadership Ability: Voters from multiple groups question her ability to lead effectively. There is a recurring theme that Harris may not be strong enough to counter foreign adversaries. Many express disappointment in her lack of decisive leadership.
• There is less uncertainty around Donald Trump since many feel they understand his leadership from his first term. Criticisms or questions are more ideologically driven:
• Democrats: Trump is criticized for his past policies, perceived authoritarian leanings, and for his social viewpoints. Democrats view his rhetoric and economic policies as favoring the wealthy at the expense of the middle and lower classes.
• Independents: Some Independents criticize his handling of the economy in his last term, linking some of today’s economic struggles to his policies. However, this criticism is less pronounced compared to Harris.

Voter Polarization

The electorate is highly polarized, with few overlapping issues between the voter groups. Each group is entrenched in its political ideology, making compromise or crossover support unlikely. This polarization reflects deep ideological divides, particularly around economic and social issues, suggesting a heated election cycle with little room for shifting opinions.

Issue Focus Over Candidate Popularity

Voters, especially Independents and moderate Republicans, seem more focused on issues rather than specific candidates. Economic struggles and security concerns dominate the discussion, with voters seeking clear, actionable solutions. This suggests the candidate who offers more concrete, practical plans may sway more undecided voters during a debate.

Emerging Topics for Debate

Security and Foreign Policy

Given the widespread focus on Russia, Hamas, and national security issues across all voter groups, voters will expect detailed foreign policy responses. Americans demand a clear stance on these issues, with a significant portion of discussions revolving around military strategy and international relationships.

Economic Stability

Voters are very unhappy and concerned over inflation, housing, and taxes. The economy will likely dominate discussions. Whichever candidate provides more tangible solutions that resonate with voters who are struggling with daily financial pressures will likely win in a debate.

Housing Crisis and Affordability

This is a cross-cutting issue among all voter groups, particularly Independents and younger voters. Housing affordability is likely to be a major talking point in the debates, especially given the clear dissatisfaction with current policies.

Potential Forecasts

Kamala Harris

Harris will likely face increasing pressure to offer clear solutions to economic issues. Economic dissatisfaction, especially around inflation and housing, may present a significant obstacle for her campaign.

Foreign policy debates will also be crucial, particularly addressing concerns over her perceived weakness in handling global adversaries and national security threats. Harris continues to face a difficult tightrope walk to avoid upsetting pro-Israel and pro-Palestine Democrats.

Donald Trump

Trump largely has support from voters who associate him with economic stability and security. However, he may need to address concerns about some 2020 policies and their long-term impacts. This is crucial for many Independents who are dissatisfied with both current and past administrations.

The MAGA base remains highly engaged and cohesive, particularly around issues of immigration and constitutional rights, which he will likely continue to leverage in debates.

Overall

Harris’s performance in addressing economic and foreign policy concerns will significantly impact her chances, especially among undecided voters. If she fails to provide concrete solutions in these areas, it could cost her support, particularly from Independents.

Trump’s message of returning to economic stability under his leadership may resonate with voters concerned about inflation and taxes. However, he may face pushback regarding his handling of past crises, particularly in foreign policy, if not addressed proactively.

MIG Reports analysis of conversations across social media assesses public support and acceptance for Tim Walz and J.D. Vance. An analysis of language and sentiment in these discussions shows distinct patterns in how supporters defend or affirm their preferred candidate. Detractors distance themselves through critical, often impersonal remarks.

Defensive language, first-person viewpoints, and emotionally charged rhetoric dominate the conversations. There is a dynamic of personal stakes and political identity throughout. This narrative analysis explores these dynamics in detail, breaking down the tendencies and language structures across a variety of subjects, from accusations of dishonesty to ideological alignment and economic concerns.

Weighted Analysis

• 60-75% of comments supporting Wals are defensive.
• 60-70% of discussion about Vance offers affirmative support.

The discourse around VP nominees Tim Walz and J.D. Vance shows patterns of defensive and affirmative language. Walz’s supporters primarily use defensive language to counter accusations about his military record and China ties. Walz critics often use third-person, detached language to accuse him of dishonesty.

Vance receives more affirmative support, particularly on economic policies and national security. However, his supporters also defend him on issues like abortion and his Trump ties. Critics frame him as disconnected from social issues using third-person language.

Tim Walz

Discourse supporting Tim Walz overwhelmingly uses defensive language. On multiple fronts, especially regarding his military service and alleged ties to China, Walz’s defenders work to counter accusations rather than promoting his accomplishments. These discussions often center around national security, where supporters emphasize his Congressional delegation to Afghanistan, attempting to clarify that he did not falsely present himself as a combat soldier.

The language here tends to use first-person pronouns, with individuals sharing their personal viewpoints and experiences in defense of Walz. This first-person usage highlights how closely voters identify with him, seeing attacks on Walz as attacks also on themselves. For example, phrases like "I believe in his service" or "My family supports Walz despite the lies" reveal emotional investment.

In contrast, the third-person language in critiques of Walz is impersonal and accusatory. His critics, particularly those aligned with J.D. Vance, refer to him through detached terms such as “Walz is a risk” or “His ties to China are alarming,” focusing on accusations of dishonesty and corruption without any emotional attachment to the discussion.

These accusations are most prominent in discussions about his alleged connection to the Chinese Communist Party (CCP), where third-person critiques amplify concerns about national security and Walz’s potential vulnerabilities as a political figure.

J.D. Vance

Republican VP candidate J.D. Vance gains an affirmative form of support—particularly on economic policies and national security. Discussions about Vance often paint him as a staunch defender of conservative values, with supporters using affirmative language to highlight his positions on inflation, government spending, and housing affordability.

Vance’s supporters say his understanding of economic issues aligns with middle-class interests, with first-person language reinforcing a personal connection to his policies. Statements like "We need Vance to protect our economy" or "I believe his stance on taxes is right for families" are common. This reveals a collective rallying cry among his base. The first-person narrative underscores a deep sense of belonging and urgency within his supporters.

However, while affirmative comments dominate discussions about Vance, his supporters also employ defensive rhetoric. They respond to criticisms of his stance on abortion rights and his alignment with Donald Trump. In these discussions, supporters shield Vance from what they view as misrepresentations of his beliefs, using defensive terms like “misunderstood” or “defender of religious liberty.”

Defenses arise when critics accuse Vance of misogyny or frame him as out-of-touch on women’s rights. The language here oscillates between first-person, personal narratives that emphasize shared values, and third-person, detached critiques that highlight perceived shortcomings in his policies.

Emotional Attachment

A clear commonality between the discussions of both candidates is partisan divisiveness. Supporters of Walz and Vance often feel personally invested in defending their candidate. Whether discussing national security, economic issues, or personal integrity, voters express their opinions as though their own values and lives are at stake.

This deep emotional connection is particularly evident when discussing character attacks, with both Walz and Vance receiving strong support from their bases. The common tactic of defense and personal involvement permeates both sides, despite their opposing political ideologies.

Anomalies and Singular Subjects

China

Talk about China is a topic mostly isolated to Tim Walz. Unlike the other issues, where the conversation is a mix of defense and affirmation, the narrative about Walz’s ties to China is overwhelmingly defensive. Accusations of his supposed CCP connections dominate, and the defensive tone becomes more urgent and repetitive. Supporters try to combat what they perceive as a significant and persistent threat to his reputation. First-person language is especially pronounced here, as voters feel compelled to personally stand against accusations of foreign allegiance.

Abortion Rights

In contrast, while abortion rights feature heavily in the discussions about Vance, the responses here reflect a unique balance between defense and affirmation. Vance supporters often use affirmative language to celebrate his anti-abortion stance, describing him as a protector of religious and traditional values. However, when confronted with criticisms, they quickly shift to a defensive tone, using personal stories to justify conservative positions. This demonstrates a rare flexibility between the two types of language.