After a controversial encounter a female Planet Fitness member had with a trans person shaving his beard in the women’s bathroom, Planet Fitness is facing Budweiser-style public backlash. Allegations also include a biological man allegedly exposing himself to a 15-year-old in the women's locker room at Planet Fitness.

Many Americans are deeply upset with Planet Fitness's stance on trans issues. They feel the company is not respecting the rights of women but is supporting woke gender ideology. There are frequent calls for boycotts and strong language used against Planet Fitness, accusing the company of supporting potentially dangerous trans activists at the expense of women.

• Sentiment towards transgender rights has decreased slightly in the last two weeks, while discussion volume is up in the last week.

Online Discussion About Woke Policies at Planet Fitness

Public discussion about Planet Fitness is decisively negative, with many people declaring they intend to or have already canceled their memberships. Many are also praising the economic consequences of a growing Planet Fitness boycott, causing the company to lose stock value.

There is also a recurring theme of freedom of speech throughout the discussion. Some voters believe that by supporting transgender rights, Planet Fitness is suppressing the freedom of speech of women who disagree with their stance. They argue that everyone has the right to voice their opinions, even if they are seen as offensive or controversial by others.

There are also growing social media movements that display how dissatisfied people are with Planet Fitness' policies on transgender people using their facilities. There are people posting with the hashtags #BoycottPlanetFitness and #Misogyny, indicating a negative sentiment towards the company due to their perceived negligence of women's safety.

The discussion is heavily influenced by political ideologies, with many linking their views on Planet Fitness to their broader political beliefs. There is a clear divide between conservative and liberal viewpoints, with each side accusing the other of trying to impose their beliefs on the rest of society.

While the discussion is predominantly negative, there are also voices in support of Planet Fitness's stance on trans issues. These people argue that supporting trans rights is a matter of basic human rights and equality, and they applaud Planet Fitness for taking a stand.

How Different Voter Groups View Trans Rights

Conservative Voters

In general, conservatives tend to speak out against the inclusion of trans people in women's spaces like restrooms and locker rooms. This group often views this issue through the lens of biological sex rather than gender identity, arguing for the preservation of spaces designated for biological women.

Liberal Voters

More left-leaning voters are generally more supportive of trans rights, including the right to be included in spaces that align with their gender identity. They often argue for inclusivity and equality, seeing this issue as part of the broader fight for LGBT+ rights.

Moderates and Independents

There's no strong consensus among Independents, but they generally strive to find a middle ground. Some may support trans rights but also voice concerns about potential implications for cisgender women.

Online discussion of how people think and feel about COVID is varied and complex. It appears the majority of people believe the COVID pandemic is ongoing, according to the high number of tweets referencing current issues such as vaccines, potential risks, and ongoing political debates. Additional polling indicates that overall, people believe the COVID pandemic is over. There are also a small number of people who express skepticism about the reality of the pandemic, suggesting that it is a "fake pandemic" or "charade."

In terms of political affiliation, there are significant differences among Republicans, Democrats, and Independents. Some Republicans credit former President Trump with managing the pandemic effectively, while others criticize his handling of the crisis.

Among Democrats, there is strong criticism of Trump's handling of the pandemic, with some blaming him directly for their perception of a high number of COVID deaths in the United States according to the media. Independent views are not explicitly stated, but they seem to be divided, much like the other groups.

There is a strong focus on the COVID vaccine in online discussions, with some people praising its life-saving properties while others express concern about potential risks and side effects. Some voters mention vaccine mandates and their impact on employment and sports participation, indicating a significant concern over personal freedom and health.

Gallup data published March 2024, indicates similar data, indicating a trend that Republicans and Independents no longer consider COVID-19 to be a pandemic. While Democrats have been increasingly accepting, these levels appeared to have plateaued at around 40%. Also noteworthy is Gallup polling indicating that a return to normalcy is not a shared sentiment. The level of Americans who believe life has gotten back to normal has increased with distance from the pandemic. What has remained consistent are the levels of people who do not believe there will be a return to normalcy.

Kyle Rittenhouse, a divisive figure in American public discourse, gave a speech at the University of Memphis, which was met with significant protest. The event was charged with tension as students, evidently more politically active than in previous years, made their opposition to Rittenhouse's presence clear.

Rittenhouse, who was acquitted after shooting three people during protests in Kenosha, Wisconsin in 2020, was invited to speak by Turning Point USA. His speech was met by a wave of protests. These protests show a more active and vocal student body at the University of Memphis, compared to 2018 when conservative speaker Ben Shapiro visited without any significant opposition. This suggests a growing awareness or “wokeness” among the student body, reflecting a shift in political consciousness, or posturing, over the past five years.

The protest against Rittenhouse's speech was part of a larger thread of student activism on the day. Elsewhere, pro-Palestinian students at the University of Kentucky disrupted a speech by British Jewish conservative pundit, Ian Haworth. This was marked by anti-Israel chants and the pulling of the fire alarm. This indicates a broader trend of political activism on campuses, often directed against conservative speakers. It could also suggest a growing divide between the left and the right — and, increasingly, various factions within the left — with each side increasingly intolerant of the other's views.

Previously, high volumes of social commentary on protests have peaked during causes for Palestine, such as:

• 3-month anniversary of the Israel-Palestine War (Jan 7)
• March for Gaza (Jan 13)
• Worldwide protests of the Israeli-Palestine War (Jan 18)
• "Uncommitted Protests” in Democratic Primary (Feb 27)

Protests such as the one targeting Rittenhouse's speech could be seen as an exercise in free speech, a right both the left and right claim to champion. On the other hand, some might argue that these protests demonstrate an intolerance for opposing viewpoints, a criticism often leveled at the left by the right.

Rittenhouse's speech at the University of Memphis was a flashpoint in a broader narrative of increased political activism and polarization on American university campuses. The reaction to his speech is indicative of the heightened political consciousness among students, and of the tensions that can arise when controversial figures are invited to speak. Sentiments seem to be exacerbating a polarized political landscape, where both the left and right are increasingly unwilling to engage with opposing viewpoints.

Diversity, Equity, and Inclusion (DEI) programs generate a high level of polarization in the viewpoints across online discourse. Some people support DEI programs, viewing them as important tools to foster more inclusive and equal societies. They believe its efforts are to bridge the gap between different racial, ethnic, gender, and religious groups. They see DEI programs as a way to educate people about the importance of embracing diversity and promoting equality.

However, many others express skepticism and resentment towards DEI programs. They see these initiatives as forced and unnecessary, arguing they lead to reverse discrimination or that they are a form of political correctness gone too far. Others believe DEI programs do not address the issues they claim to and, rather, are tokenistic and break down traditional values.

Many view DEI as an ideology that exacerbates division and is a breeding ground for anxiety and depression. Some in this group believe “woke” activists are more likely to be unhappy, anxious, and depressed. This is backed by a study by psychological researchers in Finland, which has is frequently mentioned in these discussions.

MIG Reports also analyzed a trend of people calling for more transparency and accountability for DEI programs. They argue organizations need to provide clear evidence that these programs are effective, and not merely symbolic gestures.

Viewpoints on DEI can often be simplified in the “right-left” paradigm. There is also a gender aspect to the discussion, with the Finnish study suggesting that women are more likely to identify with woke beliefs than men. This has prompted conversations about gender roles and societal expectations.

Deeper Analysis

More Americans accept the possibility of DEI practices producing unintended outcomes. They believe forced DEI practices lead to negative impacts on organizational effectiveness, compromised safety standards, disrupted workflows, or internal tensions. For instance, if DEI initiatives prioritize diversity metrics over technical qualifications in hiring or promotion decisions, many believe it will lead to issues with competence or performance in critical roles within the aerospace industry.

Recently, online discussions about airline travel, airline delays, and airline safety events are trending — specifically regarding Boeing. Late 2023 saw large, parallel Google search trends spike for “DEI” and “Boeing.” 

Americans are beginning to push back on DEI programs and other forced diversity projects pushed by the media or corporations. Some of the issues many fear could arise from the forced introduction of DEI practices include: 

Compromising Safety Standards

Prioritizing diversity metrics over technical qualifications in aerospace industries may compromise safety standards, potentially increasing the risk of errors or safety incidents, especially if critical roles lack the necessary technical expertise due to diversity-focused hiring decisions. 

Disrupting Workflows

Introducing DEI initiatives may disrupt operations and productivity, potentially causing interruptions and delays to production schedules. 

Creating Internal Tensions

Forced DEI practices, if perceived as unfair, may lead to internal tensions, decreased collaboration, and morale issues among employees who believe diversity metrics supersede merit-based criteria in hiring, promotion, or project assignments. 

Undermining Competence and Performance

Prioritizing diversity metrics over technical qualifications in DEI initiatives for hiring or promotion decisions may lead to decreased competence and performance in critical roles. 

Legal and Regulatory Compliance Risks

Implementing DEI practices without considering legal requirements may expose organizations to compliance risks, including potential legal challenges, fines, and reputational damage if discriminatory practices violate anti-discrimination laws.

The overall sentiment towards Bernie Sanders' proposed Thirty-Two Hour Work Week Act is largely negative. A significant majority of responses criticize the potential for increased taxes, along with Sanders' personal wealth and perceived tax avoidance.

One recurring theme in the reactions is concern over potential tax increases. Voters repeatedly express the belief that Sanders' proposal would lead to higher taxes, with some suggesting that this would be a direct result of businesses being expected to pay their workers more while also reducing their prices.

Another consistent theme is criticism of Sanders' personal wealth. Many express frustrations with Sanders, himself a millionaire like many in the political class, advocating for policies that they believe would place a heavier tax burden on the average citizen. There is repeated mention of Sanders' lake house in New Hampshire and the perception that he does not pay taxes to support education in the state.

Many people also consider Sanders' proposal impractical. They fear reducing the work week to 32 hours would result in lower productivity and necessitate overtime work, which would be taxed at a higher rate. Some argue that businesses would not be able to survive and pay their bills working only 32 hours per week.

Talking About - Bernie Sanders

Sentiment - Bernie Sanders

Critics also argue that Sanders has not done enough to help the working class during his time in Congress. They express skepticism about the effectiveness of the alleged goal of the legislation.

There are several references to the effects of illegal immigration on the job market. Some see the influx of illegal immigrants as a threat to American workers, particularly in industries like meatpacking. They argue that Sanders' proposal does not address this issue.

The narrative also reflects a broader discussion about the state of the working class in America. There is a sense of frustration about perceived inequality, exploitation, and wasted tax dollars. There are calls for greater unionization and demands for respect for blue collar workers.

In general, the reception of Sander’s proposal is negative. However, it also generated an underlying debate about wider issues like immigration and the distribution of wealth. This suggests that reactions are influenced by broader socio-economic factors.

The House voted to pass a recent TikTok bill potentially banning the social media platform in the U.S., and conversations sparked online. While more Republicans than Democrats voted to pass the bill, conversations suggest divisions among voters are not strictly partisan. As more information comes out about the legislation, opinions are shaping across age demographics as well as political parties.

Younger Millennials and Gen Z Voters

Voters under 30 are expressing significant concern about the TikTok bill. They mostly view it as a potential threat to freedom of speech and privacy. They argue that it opens the door for governmental control over social media and news outlets.

Some people are suggesting rules in the bill may set the stage for abuse by future presidents, opening the door for more unchecked censorship. They fear the bill may allow executive actions to ban any sites, not just TikTok, that a president finds objectionable.

Many young people are also questioning the motives behind the bill, suspecting the involvement of competing platforms like Facebook.

There are some younger voters who see the bill as a necessary measure to protect national security. But because younger people compose the largest userbase for platforms like TikTok, support for the bill seems limited in this demographic.

Young people often use TikTok and similar platforms for entertainment and as a tool for political activism and social justice movements. They largely argue the bill infringes on their freedom of expression and could potentially stifle youth-led movements and revenue streams.

Opposition to the bill seems to cross political lines since most younger voters are pro-technology and social media. Many right-leaning voters say that, although they are concerned about China spyware, the bill likely won’t accomplish its alleged aim.

This group has also shown interest in the stock market and cryptocurrency trading, with some referencing "TRUMP/SOL" on DEX Screener and others discussing trading cards and "Trump bucks." They also point out the hypocrisy in banning TikTok for data privacy issues while American tech companies are also known for collecting extensive user data.

Middle-Age Voters Are Cautiously Supportive

For the middle-aged demographic, reactions to the bill are more varied. This group is less likely to use TikTok, and their views tend to reflect their political leanings. Some agree with the bill, citing concerns over national security, privacy, and the influence of foreign companies.

There is certainly opposition, however, with some seeing the bill as an unnecessary restriction on a platform that provides an outlet for creativity and communication.

Many voters in the 35-50 demographic show cautious support for the bill. They emphasize the importance of restricting the Chinese Communist Party from accessing American data. They also point out that TikTok's parent company, ByteDance, is subject to Chinese law, which can compel companies to cooperate with intelligence services.

This group seems to worry about misuse of data both by foreign governments and American corporations. Many of them call for stricter regulations to protect user data in general. They express skepticism about the effectiveness of the bill in addressing digital spying, arguing for a more comprehensive approach to data protection.

Older Voters Are Primarily Concerned with Security

Voters older than 50, particularly those in the Boomer generation, largely support the bill. This demographic tends to be less familiar with TikTok and often views it mainly as a national security concern and cultural negative.

There are a few voices in favor of TikTok, espousing the benefits of the platform for their children or grandchildren. However, this group seems to be smaller than among other age groups.

Older voters who identify as conservatives or Trump supporters often view the bill as a necessary step to counter foreign influence and protect national security. Many of them view restricting biased platforms like TikTok as part of a larger battle against woke culture and left-leaning ideologies. A segment of this group is hopeful the bill can be utilized to counter restrictions and throttling against conservative voices on social media platforms.

However, not all Trump supporters are in favor of the bill. Some fear that it could lead to more extensive government control and censorship, potentially infringing on First Amendment rights. They argue that such decisions should be made by the public rather than the government.

Older Democrats express more skepticism about the bill. They view it as a potential tool for censorship and control, with some alleging that it could be used to manipulate the information landscape to the benefit of Trump or other conservative figures.

While the bill still needs to gain support in the Senate, it seems to be losing steam among voters. There are still supporters, but discourse seems to be largely negative, regardless of political affiliation.

Pennsylvania Senator John Fetterman is facing backlash from progressive voters over his support for Israel. Among other issues causing his Democrat base alarm, some are claiming he has veered too far to the right to maintain their support. MIG Reports analysis shows a significant split in his support base, reflecting the Party’s larger internal battle over the Israel-Hamas conflict.

Voters Angry at Israel Support by Party Representatives

A very vocal portion of progressive Democrat voters are increasingly critical of Senator Fetterman's stance on Israel and Hamas. They argue Israel's response to Hamas has been disproportionate and amounts to genocide. These critics loudly oppose Fetterman’s comments supporting Israel and accuse him of being complicit in what they view as genocide. They regularly challenge the view that Hamas is solely to blame for the conflict.

Pro-Palestine Democrats argue that Israel's actions violate the International Court of Justice and believe Fetterman supports these violations. Some accuse Fetterman of promoting propaganda and misinformation, further deepening their disapproval of his position on the issue. They argue that Israel has killed more civilians in a short period than Hamas has in history.

There is a sense of disappointment in Fetterman, indicating Democrat voters had previously supported him but have been turned off by his views on the Israel-Palestine conflict. Pro-Palestine advocates are expressing severe dissatisfaction with any Democrats who support Israel, and many are suggesting that Fetterman's stance is a deal-breaker for them.

Internal Disagreement with Pro-Israel Voters

The growing division and dwindling support for Fetterman is reflective of a larger crack in the Democrat Party. MIG Reports has previously reported the old-school and new-school split between Israel supporters and radical Palestine supporters.

The Democrat voters who still express support for Fetterman's position argue that Israel has a right to defend itself against Hamas, which they label as a terrorist organization. They appreciate his stance on Israel, viewing it as a necessary ally in the Middle East.

Often older or more traditional Democrats, this group believes Fetterman is making morally correct choices by supporting Israel. They also commend Fetterman for his continuous support for Israel, appreciating his perspective that Hamas is not only a threat to Israel but to the entire Middle East.

However, support numbers for Fetterman suggest that the pro-Palestine segment of Democrat voters may be winning out.

• In the last two weeks, support for Fetterman among Democrat voters has swung wildly, trending down.
• Overall support dipped to a 14-day low of 40% and a high of 55%.
• Fetterman’s support regarding Israel-Palestine issues dropped to a low of 35%, sitting at 37% on March 11.
• The most recent support dip comes with increased discussion of the Senator, suggesting growing displeasure.

Other Reasons Democrats are Unhappy with Fetterman

While the Israel-Palestine issues seems to be the most significant complaint his voters have, Fetterman is also losing support for other issues:

• Fetterman's criticisms of the President have led to significant backlash from some Democrat voters. They believe he's inadvertently helping Trump and weakening the Party.
• Democrat voters perceive Fetterman as not being a true progressive. They accuse him of deceiving the people of Pennsylvania by pretending to be a progressive when he's increasingly siding with the right.
• Fetterman's "tough guy" bit is not resonating well with some Democrat voters. They believe his nonchalant attitude when discussing vital issues is disconcerting, including the way he dresses and speaks.
• His associations with controversial figures like Nina Turner and Kyrsten Sinema have also caused a split in his support.
• There are complaints of "tokenized gay people" on Fetterman's staff, suggesting Democrats feel Fetterman is using these individuals as a shield or for political gain.

Comments like, "This seemed just like much of your drift to the right," indicate there may be a broader perception that Fetterman is moving away from his party's core values. This could potentially worsen a split among Democrats if these perceptions continue to proliferate.

Fetterman’s accused drift towards more conservative positions pose a problem that seems to be facing many Democrats. The most outspoken progressive activists are protesting and making demands – most frequently about a ceasefire in Gaza – but Democrats may also be losing ground with the majority of Americans on issues like the border and the economy.

Societal decline in America seems to be a growing sentiment among many demographics, albeit distinct in the reasoning. These discussions are often heated and divisive, reflecting the polarized state of American politics. Fracturing of political leadership, societal norms, economic stability, and the justice system all contribute to a perception that society is decaying.

While many agree that America may be declining, Republicans, Democrats, and Independents, as well as other demographic groups such as race, age, and economic class, attribute different causes.

Political Viewpoints

Republicans are generally more concerned about societal decline, often attributing it to what they perceive as a breakdown in traditional values and an erosion of law and order. They tend to view societal problems such as crime, drug abuse, and family breakdown as symptoms of moral decay. Some Republicans also blame societal decline on liberal policies like welfare programs and lenient immigration laws, which they believe incentivize dependency and discourage individual responsibility.

Democrats often argue that societal decline is due to systemic problems such as inequality, discrimination, and a lack of access to quality education and healthcare. They tend to focus on societal structures and institutions, arguing that changes in these areas can help alleviate societal decline. Some Democrats also point to the influence of big corporations and the wealthy, arguing that they have too much power and that this contributes to societal decline. There are mixed views about President Joe Biden's impact on these systemic problems. Some Democrats believe he has initiated improvements, while others feel he has not done enough.

Independents express frustration with the polarized state of politics and the inability of politicians to work together to solve societal problems. They often call for pragmatic solutions and a focus on common ground. Their views on societal decline are often shaped by specific issues of personal importance, such as the economy, social justice, or immigration.

Cultural and Economic Influences

Economic class is a crucial factor. Those in lower economic classes often attribute societal decline to economic inequality and lack of opportunity. Lower-income individuals express frustration towards the wealthy and corporations, believing they do not pay their fair share of taxes.

Middle-class individuals also express concerns about how their taxes are being used, with some feeling they are shouldering an unfair burden. Meanwhile, those in higher economic classes tend to be more optimistic about the state of society, although they also express concern about societal problems such as crime and drug abuse. Some higher-income individuals express dissatisfaction, often aimed at perceived government misuse of their taxes.

• Older individuals express concern about retirement funds and social security
• Younger individuals are more likely to discuss student loans and job prospects
• People of all races discuss instances of perceived unfairness in taxation and societal structure

When considering race, people of color are more likely to attribute societal decline to systemic racism and discrimination. Meanwhile, white Americans, particularly those in lower economic classes, often attribute societal decline to economic insecurity and cultural displacement.

Age also plays a role in these discussions. Older Americans, who have witnessed significant societal changes over their lifetimes, are often more concerned about societal decline. Younger Americans tend to be more optimistic about the future of society, although they often express frustration with current societal problems.

During the State of the Union, President Biden referred to the perpetrator of Laken Riley's murder as an "illegal immigrant." Numerous liberals promptly voiced their disapproval of Biden's choice of the term "illegal," contending that it is dehumanizing and reinforces detrimental stereotypes about immigrants.

This led the administration to initiate efforts to retract the use of the term, but it appears to have caused more harm than good.

The decision to backtrack on using the term "illegal" when referring to illegal immigrants has ignited a passionate and divided public response. The reactions on social media platforms showcase a polarization deeply rooted in political beliefs, with many expressing a sense of betrayal and disappointment. This has significantly contributed the the border security conversation over the last few days.

The conversation erupted after Biden's State of the Union on March 7th.

In response to Biden's backtracking, many Americans have expressed concerns.

Most dominantly, users accuse Biden of prioritizing the feelings of undocumented immigrants over the rights and safety of American citizens. The refusal to use the term "illegal alien" is viewed by this group as a form of disrespect towards victims of crimes committed by unauthorized immigrants.

A significant portion of social media users criticize Biden for not using the term "illegal aliens," emphasizing its legal and factual accuracy. This group contends that individuals who have violated U.S. immigration laws should be referred to as such, framing the issue as a matter of adherence to the rule of law.

Critics connect Biden's language choice to broader immigration policies, arguing that the administration's approach has led to increased unauthorized border crossings and crime. The use of softer language is seen by some as an attempt to divert attention from the challenges associated with immigration.

Many respondents express genuine concerns about safety, particularly regarding crimes committed by unauthorized immigrants. Specific cases, such as the tragic murder of Laken Riley, are cited as evidence of the dangers associated with illegal immigration, further fueling the negative sentiment.

A prevailing belief among critics is that Biden's language change is politically motivated, with accusations of the Democratic Party pandering to unauthorized immigrants for political gain. The decision to include unauthorized immigrants in the U.S. Census is cited as an example, adding to the perception of political maneuvering.

Another common thread in the responses is the criticism of what users perceive as an open border policy under the Biden administration. Critics argue that this policy contributes to an alleged increase in crime and other issues related to immigration.

The overwhelming sentiment on social media is one of frustration and disappointment. Biden’s misstep seems to have upset voters across the board with left-leaning voices decrying his use of “illegal” to begin with and right-leaning voters angered by his retraction. The negative backlash reflects a deep division on issues of immigration policy and national identity, with many demanding stronger borders and a more assertive approach from Biden to address the problems associated with illegal immigration.