This Thanksgiving, as families across the country gather around the table, there are signs of profound cultural and social shifts. The nuclear family, once central to American life, has become the subject of intense public debate, sparking both concern and hope.

Tectonic shifts in the cultural milieu resonate particularly during the holiday season, a time traditionally associated with family unity, reflection, and shared values. Yet, in many households, the reality of strained family dynamics and political division casts a shadow over the celebrations.

MSNBC host Joy Reid: Stay away from pro Trump family members since they ENDED democracy, may turn you in pic.twitter.com/3v1UGKeSdT

— End Wokeness (@EndWokeness) November 22, 2024

A Holiday at Odds with Itself

Thanksgiving has long symbolized the ideals of togetherness and gratitude. However, as political polarization deepens, traditional ideals are increasingly tested.

• Many Americans report tension at family gatherings, where differing political beliefs create tense conversations
• Rifts at times overshadow familial bonds, causing strife and alienation.
• Online, Americans discuss the holiday season as becoming a battleground of ideological clashes and a fragmenting of traditional family structures.

Family conflicts are exacerbated by the ongoing breakdown of traditional family structures. The rise in single-parent households, declining marriage rates, declining fertility rates, and an emphasis on friends over familial interdependence contribute to a sense of social fragmentation.

The Decline of the Nuclear Family

The nuclear family—long a symbol of stability and continuity—faces significant changes in modern society. Many say contributing factors include:

• Marriage rates dropping
• Fertility rates at historic lows
• Nontraditional families becoming increasingly common
• Millennials and younger people prioritizing careers and independence over family

Many Americans attribute these changes to progressive ideologies that challenge traditional gender roles and redefine family.

• Some on the left view these shifts as positive and inclusive.
• Others express concern they undermine social cohesion and stability provided by the nuclear family.
• Online conversations highlight the consequences of these trends on societal well-being, mental health, and social atomization.

Economic and Social Pressures

Economic realities further complicate the picture.

• People cite rising costs of housing, childcare, and education as a hinderance to family formation for younger generations.
• For many, the financial burden of raising children or supporting extended family members adds to the stress of an already fragmented environment.
• Mental health challenges also exacerbate feelings of isolation and societal pressures, creating barriers to family building.

During Thanksgiving, these issues often become more pronounced, highlighting the struggles people face in modern life.

Polarization at the Table

Political division has also become a defining feature of the modern holiday experience.

• Families with differing ideological perspectives often struggle to find common ground, leading to heated debates or estrangement.
• Discussions around immigration, social justice, or economic policy frequently spill into personal relationships.

This polarization challenges the traditional role of holidays as a unifying force. Many Americans express nostalgia for a time when political differences could be set aside during family gatherings.

My parents are MSNBC liberals who think Trump is a paid Kremlin asset.

I’m ultra MAGA.

Know what Thanksgiving will be like this year?

.

.

It will be great, because we’re normal people who love our family more than we care about politics.

It’s not that hard, folks.

— Robert Sterling (@RobertMSterling) November 11, 2024

A Cultural Renewal in Progress

Amid these challenges, there are signs of a cultural reevaluation.

• A growing number of Americans are advocating for a return to family-centered values, viewing the nuclear family as a stabilizing force in society.
• Grassroots movements, faith-based initiatives, and a conservative resurgence are championing family and rebuilding community ties.

With cultural tides turning, many express hope for a return to traditional norms. They say America has rejected progressive, woke ideology. Many also claim these social movements are to blame for social isolation and mental health crises. Returning to core American values and building families, many say, could be on the horizon with a right leaning cultural renaissance.

A viral report from CNBC claiming inflation is down triggered sharp criticism from Americans who are paying high prices in reality. The report claims, “The costs of this year’s holiday feast — estimated at $58.08 for a 10-person gathering, or $5.81 a head — dropped 5% since last year, the lowest level since 2021.” This drew outrage and ridicule from many online.

A live look at the $58.08 dinner for ten… https://t.co/bwWR9D2i6O pic.twitter.com/J6EDk0AAyX

— Carol Roth (@caroljsroth) November 25, 2024

Americans feel reports like this from legacy media outlets are disconnected from reality or hellbent on gaslighting the public into believing the economy is better than it is. Average households facing financial pressures from rent, groceries, and fuel feel acute strain as many point out wages are not keeping up with prices.

Public distrust in the media and political leadership is growing as people increasingly believe elites are telling them not to believe their lying eyes. Middle- and lower-income Americans point out that it’s easy for the media and political classes to shrug off inflation and believe the reports. But most families feel the financial squeeze shopping for Thanksgiving groceries.

Just got the most insane call from a liberal family friend who I argued with viciously throughout the election. He’s in his 60s, a successful businessman, but very liberal in the most boomer sense of the word, now lives in California.

He called me and he said you were…

— Disgraced Propagandist (@DisgracedProp) November 26, 2024

What Americans are Saying

Skepticism Toward Inflation Reports

• Most people disbelieve claims that inflation is improving, citing their real-life financial burdens, rising prices, and stagnant wages.
• Some also point out that official job reports have repeatedly been revised down, revealing a lack of integrity in government data.
• Many scoff at the claim that $58 could cover Thanksgiving costs, based on their own shopping experiences.

Three months ago, my husband went to the grocery store with me for the first time in a very long time because I generally do that on my own and he freaked out because butter was almost 8 dollars. He goes if I am panicking about spending eight dollars on butter how are people in… pic.twitter.com/IO6nIm3t0v

— Insurrection Barbie (@DefiyantlyFree) November 7, 2024

Distrust in Media

• 62% of those discussing the report online say media outlets misrepresent economic conditions to favor Democratic narratives.
• Reports on Thanksgiving costs are seen as an attempt by a dying establishment to maintain the façade of their own power while downplaying voter financial struggles.

It costs $60 for a family of 4 to eat at McDonalds.

But NBC News wants you to believe that Thanksgiving dinner for 10 people is $58 - the most affordable in 40 years. pic.twitter.com/5IYmL48oQJ

— John LeFevre (@JohnLeFevre) November 25, 2024

Political Frustrations

Americans tie inflation concerns to broader political criticisms, particularly toward Joe Biden and Democratic leadership, often mentioning “Bidenomics.” They say things like copious foreign aid and unchecked immigration have drastically worsened domestic financial hardships. Conversations frequently highlight a disconnect between the realities of rising costs and the optimistic rhetoric presented by political elites.

Blame on Democratic Policies

• Voters view massive spending on foreign aid for places like Ukraine and Israel as diverting resources away from American citizens.
• Most believe Democrats have allowed open border policies, criticizing the increased competition for housing, jobs, and social services.
• Some say government spending is out of control, citing Kamala Harris’s outrageous campaign expenditures as symbolic of Democratic fiscal irresponsibility.

Corporate Accountability

• Democrats have religiously placed blame on corporations for price gouging, claiming they exploit consumers—and some voters accept this explanation.
• Among Democratic voters, there is support for reforms targeting corporate practices that reportedly contribute to inflation.

Partisan Divide and Calls for Reform

Reactions are split, with conservatives overwhelmingly critical of the Biden administration and media narratives. A smaller group, mostly Democrats, defends inflation reports as misunderstood. However, this defense is largely drowned out by anger and despair.

Economic challenges under Democratic leadership have created an opening for conservative narratives emphasizing fiscal responsibility and populist policies. Many are excited and hopeful for a return to Trump-era economic stability, particularly middle- and lower-income voters.

Structural Changes

• Voters demand tax cuts on essentials to counter inflation.
• Many want to reduce foreign aid, shore up the border, and foster wage growth.
• Supporters argue Trump-era economic policies delivered greater stability, calling for trust in his economic strategies.

Predictive Analysis Heading into Trump 2.0

If depressed and strained sentiments persist, economic concerns will likely continue to dominate the first months of Trump’s second administration.

Conservatives in Congress may be successful in leveraging frustration over the economy and skepticism toward Democratic leadership to implement meaningful policies. Under Trump, expect a sharper focus on fiscal accountability, corporate and government reform, and reducing the disconnect between political rhetoric and economic realities.

Democrats, meanwhile, face an uphill battle to regain voter trust. Bridging the gap between optimistic narratives and reality is critical. However, some believe once Trump retakes the White House, media narratives could dramatically shift from optimism to doom and gloom. If this happens, it’s likely the legacy media will continue to lose cachet with the people.

The GOP has an opportunity to frame itself as the party of practical solutions and working-class advocacy, provided it can implement tangible solutions and improve people’s financial situations.

Younger right-leaning Americans are making a cultural re-evaluation what they view as Baby Boomer conservative values. This often uses humor and cultural references as a medium for critiquing the old guard.

While humor may seem inconsequential, it functions as an entry point to deeper conversations about generational identity and shifting priorities. Many younger Americans say the set of problems facing conservative is different than it was 25 or 50 years ago. This influences how they look at culture, political tactics, and lifestyle decisions.

Boomers selling their homes for $2 million after buying them in 1969 for 7 raspberries pic.twitter.com/0SiTVOVYhG

— Historic Vids (@historyinmemes) March 13, 2024

Humor as a Point of Contention

For many younger, right leaning Americans, "boomer humor" embodies a worldview they perceive as disconnected from current realities. Comments often describe this humor as overly nostalgic, leaning on references and experiences that fail to resonate with a younger demographic navigating different social and economic landscapes.

• Younger voices view boomer humor as representing a time when social structures were more stable and prosperity seemed attainable. They critique this saying it doesn’t encapsulate their current struggles, which include stagnant wages and housing affordability.
• The critiques of generational humor reveal a discontent from what young people perceive as oversimplification of complex issues, such as national decline, cultural erosion, and economic doomerism.

"Homeownership is unaffordable for the middle class," per Bankrate.

— unusual_whales (@unusual_whales) November 25, 2024

Cultural Symbols

Beyond humor, young people engage with new cultural symbols, positioning them as markers of generational identity and disagreement. Music, media, and traditions associated with boomers are often juxtaposed against emerging cultural elements more relevant to younger audiences.

• Younger generations prefer modern, inclusive cultural items that align more closely with contemporary challenges. For instance, references to memes or digital media, often absent in boomer culture, are a common way to communicate the urgency of current issues.
• Many younger conservatives express that boomer cultural artifacts reflect moral frameworks that no longer hold for modern societal shifts. This critique is not inherently oppositional but seeks to redefine what conservative morals mean in a rapidly changing world.

Thinking about wifejak and realizing she is the best example of rejecting boomerism, the joke is no longer “I hate my wife” it’s now become “I love my wife”. Massive cultural victory. pic.twitter.com/ElHsqAvOPC

— The Ghost of Francisco Franco (@FrancosGhost) November 23, 2024

Generational Friction

There are three major patterns emerging in younger right-wing discussions about humor and cultural divides.

Redefining Conservatism

Younger conservatives seek to reinterpret traditional conservative values in a way that incorporates modern realities. They cite things like poor economic conditions and value shifts. Their critiques of boomer humor often function as critiques of a static understanding of conservatism.

The Role of Humor in Identity

Humor is used both to critique and differentiate. While some younger conservatives see boomer humor as alienating, others engage with it as a way to reclaim the narrative and assert their own generational identity on what people consider the emerging right.

Disillusionment with Legacy Ideals

The generational divide underscores a broader tension regarding legacy ideals, with younger conservatives frequently discussing the need to adapt to modern contexts without losing foundational principles.

Average boomer retirement plan. https://t.co/aAqm9jaCid

— Devon Stack (@Black_Pilled) November 22, 2024

Objective Observations

The discourse around humor and generational values reveals a nuanced engagement rather than outright rejection. Younger Americans are not dismissing conservatism but are critically assessing the frameworks and symbols used to define it. Humor and other cultural items act as focal points, offering a lens through which they explore generational differences of perspective.

Bluesky, a social media platform positioned as an alternative to X (formerly Twitter), is generating conversation and mockery with many Americans still on X.

Liberals tout Bluesky as a less divisive, less objectionable escape from Elon Musk’s platform, which has recently seen a leftist exodus. But many online, like Joe Rogan, mock the platform, saying it’s a leftist echo chamber.

🚨Joe Rogan on Bluesky and Rumble:

"They keep trying to say people are going to Bluesky. You know if you go to Bluesky and say there are two genders you get banned instantly? Blue sky is just the newest echo chamber of the old Twitter. It's all these Stephen King dorks that go… pic.twitter.com/mv8Rbar7xJ

— Autism Capital 🧩 (@AutismCapital) November 20, 2024

Here’s what Americans are saying:

• Liberals embrace Bluesky as a sanctuary from what they see as the chaos and lack of moderation on X under Elon Musk.
• Conservatives critique Bluesky for fostering echo chambers and stifling debate, likening it to the heavily censored Twitter, prior to Musk buying it.
• Criticisms center on perceived ideological policing and fears Bluesky will become another fragmented niche in the polarized media landscape.

These sentiments play into discussions about the death of legacy media for news and political discourse, liberal rejections of Musk and X, and questions about moderation versus free speech.

Liberals Rage Quit X

Many say Bluesky’s growing user base is comprised of over-serious liberals or trolls from the right wing. Liberals heading to Bluesky cite dissatisfaction with X’s transformation under Elon Musk.

Liberal Concerns with X

• Liberals say X has abandoned polite, organic discussion in favor of overemphasizing conservative voices and allowing “misinformation” and “divisive rhetoric.”
• Many are frustrated with Musk’s chaotic management style, which they say prioritizes “free speech absolutism” over safety and inclusivity.
• There is also exhaustion over algorithm-driven content on X, with users hoping Bluesky will offer more autonomy and less corporate or political influence.
• They view Bluesky’s structured moderation as more like Twitter before Musk, saying it was less problematic.
• Bluesky looks to appeal to those disillusioned with to state of discourse on X like LeBron James and Mark Cuban.

In case you’re wondering how bad things are at Bluesky, Mark Cuban is the center-right voice of reason. https://t.co/uSxy2uoiK1

— BostonWriter (@bostonwriter) November 21, 2024

Criticisms of Bluesky

Meanwhile on X, there is mostly criticism and mockery directed at Bluesky.

A New Echo Chamber

• People say Bluesky fosters ideological silos, allowing the left to remain ignorant of views they disagree with, and which caused so many to be shocked by the election outcome.
• Those on X also say Bluesky is too tightly moderated, viewing Twitter-of-old as a serious threat to free speech online.
• There are also accusations that Bluesky is drawing much more objectionable content than X, like CSAM and MAPs advocacy.

“You have violated Bluesky’s terms of service” pic.twitter.com/d3fEGdfc7Q

— Delicious Tacos (@Delicious_Tacos) November 21, 2024

A Fountain of Memes

• Many on the right or avid X users take the opportunity to mock and make memes about Bluesky users, saying they’re thin-skinned and intolerant.
• People joke about Bluesky’s attempt to enforce moderation to prevent the spread of “misinformation” and “hate speech.”
• Some also suggest liberals who object to Elon Musk are jealous of X’s success and the threat it poses to legacy media, refusing to participate due to sour grapes.
• People question Bluesky’s long-term viability, saying X has a significant market share and citing examples like Mark Zuckerberg’s “Threads,” which had lackluster impact.
• Others simply join Bluesky themselves to troll and bait what they view as ideologues who take themselves too seriously.
• There are also some on X reporting that they created a Bluesky account and were almost immediately perma-banned for things like saying men are men and women are women.

lol you guys are starting to make waves over there at Bluesky. pic.twitter.com/I8JiFnzClv

— Libs of Bluesky (@Libsofbluesky) November 20, 2024

Recent reports suggest Comcast is preparing to sell MSNBC after increasingly dramatic ratings casualties post-election. Elon Musk, who has become infamous for purchasing Twitter in 2022, is making hay of the situation by joking about buying MSNBC.

People point out legacy media’s waning influence in America and the ratings bloodbath that has seen CNN and MSNBC viewership drop below that of the Hallmark channel, and reports of Rachel Maddow suffering a $5 million pay cut.

EMBARRASSING!😂@patrickbetdavid roasts CNN and MSNBC after report comes out that Hallmark beat them in viewership

"Imagine you wake up one day, and your producer comes to you, says guys Hallmark just beat us." pic.twitter.com/G3krDxjdBS

— PBD Podcast (@PBDsPodcast) November 23, 2024

Some are also suggesting that, should Musk buy MSNBC, he could give Alex Jones a show after being forced to sell InfoWars to The Onion. As the media landscape shifts, Americans are grappling the implications for social and political commentary.

I have a Christmas wish

This would be the ultimate slap in the face comeback 🔥 pic.twitter.com/Bn7xRx1ZVy

— Wall Street Apes (@WallStreetApes) November 24, 2024

The Crumbling Foundations of Trust

As MIG Reports has extensively covered, trust in legacy media is at all-time lows. Americans frequently describe outlets like MSNBC as biased and politicized purveyors of misinformation. They say elitists in the media are disconnected from the values and concerns of ordinary Americans.

This sentiment of distrust is compounded by fears of partisan agendas and corporate manipulation. People view legacy media institutions as gatekeepers of selective truths. Disillusioned with establishment narratives, Americans are increasingly flocking to places like X for more balanced coverage of current events.

The Search for New Icons

There is significant ideological disagreement in America around free speech, propaganda, and figures like Elon Musk. For some, Musk embodies the entrepreneurial spirit and resistance to censorship, while others view him as a dangerous consolidator of influence.

Similarly, people like Alex Jones serve as flashpoints for debates about freedom of speech and "misinformation,” revealing sharp ideological rifts. Thes popularity of these figures, while contentious, indicates a public desire for authenticity and accountability in an era of institutional fatigue.

Joy Rogan https://t.co/iJ3PSNWLf6 pic.twitter.com/UUHO7qqmW0

— The Right To Bear Memes (@grandoldmemes) November 22, 2024

The Rise of Speculative Thought

Amid these conversations, speculative thinking looms large. From theories of government corruption to economic collapse, Americans feel anxious about the future. Terms like “money laundering schemes” and “elite collusion” speak to skepticism toward the understandings and predictions provided by legacy media about current events.

Voters are tired of being forced to accept the viewpoints and constructs ordained by media institutions. They increasingly prefer to build their own interpretations of past events and speculations for the future without being force-fed a certain perspective.

Emotion as a Driving Force

The emotional landscape of these discussions is striking. Anger dominates, particularly in critiques of political and media establishments perceived as prioritizing elite interests over public welfare.

Yet, frustration coexists with flickers of hope, as some commenters express optimism for reform through disruptive figures like Musk and grassroots movements like the rise of citizen journalism. Meanwhile, an undercurrent of fear among elites and the media causes many to speculate their influence in coming to an end.

Shaping Public Narratives

The U.S. is experiencing a period of cultural and political upheaval, fracturing traditional narratives and power centers. This gives rise to a more fragmented but exciting era of populist realignment. Many feel this moment will be viewed in retrospect as a turning point in American culture and politics.

Many view media and governance as either oppressive forces to be dismantled or institutions to reform. The interplay of despair at the current situation and hope for dramatic changes creates a complex tapestry of thought.

Online, there is significant discourse about the impact Elon Musk has had on free speech in America. There is a segment of the population that attributes changing cultural tides to Musk’s and Trump’s polarizing but undeniable influence and impact.

Americans are increasingly discussing assisted suicide, shaping a new public current around life and personal choice. There is a deeply personal and complex struggle to balance individual autonomy, ethical considerations, and healthcare shortcomings in online dialogue.

A big shock realization for me was when I discovered that Canada doesn't count assisted suicides in their suicide rate. When those are counted, their suicide rate is several times higher than ours.

Kind of a perverse incentive at play when the government that pays for your… https://t.co/TOCsRj3tEy

— Kostas Moros (@MorosKostas) November 22, 2024

Emotional Engagement

• More than 60% of the discussion includes personal experiences with terminal illness, placing emotional weight on debates.
• Personal stories humanize the issue, making it relatable and fostering empathy across ideological divides.

Speculative Concerns

• Around 40% views assisted suicide as a compassionate option for those enduring unbearable pain.
• 35% express moral or religious objections, often invoking fears of societal moral erosion or abuse.
• 25% take a moderate stance, expressing uncertainty and seeking better understanding.

Cultural and Religious Influences

• Religious beliefs shape significant opposition, referencing “God’s plan” or the sanctity of life.
• Some compare this topic with other divisive issues like abortion, saying society has lost sight of moral imperatives which history will not look kindly on.
• Cultural factors also deepen the divide, reflecting varying societal attitudes towards life, death, and autonomy.

“I have a passion to live, I don’t want to give up my life”

Roger Foley, a Canadian man with a severe disability, fights for the support he needs to live independently.

Instead, he is offered assisted suicide.

This is the tragic consequence of “assisted dying” laws failing the… pic.twitter.com/bzinDNqnrR

— Right To Life UK (@RightToLifeUK) November 22, 2024

Healthcare Critiques

• Many Americans are frustrated with palliative care and healthcare in general, framing increasing desires for assisted suicide as symptomatic of system failures.
• Many argue robust support systems and better mental health interventions could reduce the perceived need for life-ending measures.

Balancing Autonomy and Ethics

• Proponents of assisted suicide say there is dignity and personal choice in the decision, emphasizing the right to control one’s fate.
• Opponents question the ethical implications and express concern over coercion or devaluation of life.

Public Influence and Policy Considerations

• Approximately 70% of comments reference public figures or legislative actions, commenting on social attitudes and government involvement in encouraging or discouraging these drastic actions.
• Discussions about regulations parse tensions between individual freedom and safeguarding against abuse and devaluing life.

Haven’t seen much attention on this, but West Virginia closely passed this cycle a constitutional amendment prohibiting assisted suicide. 🎉 pic.twitter.com/4ch9YGklte

— ᴊᴏᴇ ❤️‍🔥 (@traddingtonbear) November 18, 2024

Patterns and Anomalies

Patterns

• Personal stories dominate, amplifying the emotional dimension of the conversation.
• The debate is less binary than other divisive issues, with many people exploring middle-ground positions.

Anomalies

• Geographic and cultural differences significantly affect sentiment, with certain regions expressing stronger opposition tied to local norms.

Reactions of the reversal of Jussie Smollett's conviction are divided around miscarried justice, race, and accountability. The Illinois Supreme Court overturned Smollett’s conviction on five counts of felony disorderly conduct filing false police reports. The case was over a 2019 hoax hate crime Smollett committed in which he staged an attack by alleged MAGA supporters who he claimed beat him up and put a noose around his neck. It was later revealed that he fabricated the whole thing and paid two men to stage the imaginary beatdown. After being convicted for his hoax, the reversal was due to legal technicalities involving his original prosecution.

The court found issues with procedural fairness and conflicts of interest, particularly regarding the involvement of the special prosecutor. This raises questions about the Illinois justice system and potential corruption in Smollett’s favor.

Did Obama improperly intervene to convince the Illinois Supreme Court to overturn the convictions against Jussie Smollett? A fair question especially since Michelle Obama was previously successful in getting Kim Foxx to drop those same charges. Equal protection under the law does…

— Rod Blagojevich (@realBlagojevich) November 21, 2024

Sentiment Patterns

Democrats

• Empathy for Smollett and marginalized individuals: 35%
• Outrage at perceived injustice and institutional failure: 30%
• Political framing and opposition to Republican exploitation: 25%
• Calls for accountability and systemic change: 10%

General Audience

• Outrage at Smollett and the justice system: 65%
• Empathy for Smollett: 20%
• Mixed or neutral reactions: 15%

Democratic Perspectives

Among Democrats, 35% express empathy for Smollett, framing him as symbolic of struggles against systemic racism and injustice. This narrative often ties his case to identity politics, including his race and LGBTQ+ status. Many commenters view Smollett as representing marginalized communities being mistreated by a flawed justice system. Some even suggest the overturned conviction exonerates Smollett.

General Audience

Only 20% of the overall commentary about Smollett expresses empathy. While some accept Smollett as a victim of systemic pressures, the majority sentiment criticizes him for perpetrating a hoax hate crime and perpetuating damaging racial stereotypes. Overall, Americans are more skeptical and critical, saying Smollett escaped justice on a technicality.

Jussie Smollett's hate crime hoax conviction was overturned by the Illinois Supreme Court...

So apparently it's ok to lie about being attacked by Trump supporters and waste thousands of dollars of police time in Chicago.

— Tim Young (@TimRunsHisMouth) November 21, 2024

Political Framing

Democrats frame the case as a political maneuver, with 25% criticizing Republicans for exploiting Smollett’s situation to stoke racial and social divisions. They voice overall distrust of conservative motives in discussions around justice and equity.

More general discussion is less focused on political framing and more evenly split along partisan lines. Criticism of the justice system centers on failures of accountability rather than perceived political exploitation. Many suspect corrupt motives among those involved, leading to a failure of justice.

Outrage and Accountability

Around 30% of Democrats express outrage over systemic failures rather than Smollett himself. They want reform and to address structural inequities in the justice system, positioning Smollett’s case as a symptom of larger systemic issues.

Outside of Democratic circles, outrage dominates reactions. 65% of comments criticize Smollett for undermining public trust. They portray him as typical of progressive elites with a victimhood complex. They also blame cases like Smollett’s for a perceived decline in law enforcement integrity and accountability.

Race and Justice

Race is a central theme for Democrats, with discussions frequently critiquing systemic racism in the justice system. Smollett’s case is framed as part of a historical pattern of inequities, underscoring the need for systemic change. This narrative connects Smollett’s reversal to larger movements advocating for racial and social justice.

While race also features prominently in the general discourse, the narrative is critical of Smollett. Many commenters argue his actions harm genuine efforts to address racial injustice, framing his case as counterproductive to progress.

Media Criticism

Democrats are less critical of the media’s role in amplifying Smollett’s hoax and painting him as sympathetic. This group focuses on race and injustice over how the case is portrayed in mainstream media.

The general audience criticizes media sensationalism, suggesting coverage of Smollett’s hoax exacerbates division and advances partisan agendas. This distrust reflects broader concerns about the role of the media in influencing public discourse.

LeBron James informed the world of his intent to quit social media for an indefinite period of time.

And with that said I’ll holla at y’all! Getting off social media for the time being. Y’all take care ✌🏾👑

— LeBron James (@KingJames) November 20, 2024

Prior to his goodbye tweet, James shared several quotes suggesting he dislikes social media and sports commentary due to:

• Overwhelming hate and negativity
• Discourse destroying the unifying nature of sports
• Social media clickbait
• Large platforms failing their moderation responsibilities

Given James’s history of advocating his personal worldview and moral standards—particularly against Trump and MAGA—many are pointing out the hypocrisy in his reasons. Others say it’s unnecessary to announce a social media break because “no one cares” and it’s egotistical to think people would.

LeBron James won't say a bad word about China, but has no problem spreading GROSS lies about Donald Trump being a racist.

He should be embarrassed and ashamed. pic.twitter.com/9FJaFXIQ6u

— David Hookstead (@dhookstead) November 1, 2024

Media Negativity

LeBron James stepped away from social media in part because of critiques of modern sports media. He and others voice frustration with the prevalence of hate and negativity, particularly in the sports world, which they believe should unify rather than divide. This sentiment resonates widely, as many agree sports coverage often prioritizes sensationalism and divisive narratives over highlighting the unifying power of athletic competition.

Toxicity and Division

Some see James’s exit as a personal stand against the toxicity of online platforms, which are increasingly dominated by polarizing commentary. For supporters, his decision represents a healthy rejection of the negativity that has become pervasive in digital spaces. Others, however, question whether stepping away entirely is an abdication of responsibility, particularly for someone with his influence and platform.

Support vs. Criticism

Reactions to James are mixed. Supporters admire that he is prioritizing mental health and positive and constructive discourse. They see his decision as principled and forward-thinking.

Critics say by leaving social media, he is staying quiet instead of advocating for meaningful change. Many also point out James’s unwillingness to speak out against China, saying NBA deals and advertising from Chinese funding is more important to him than speaking out against communism.

Some also criticize James for his connections to P Diddy. People point out that several prominent figures connected to Diddy deleted their social media after his arrest. A few people even point out that Ellen DeGeneres moved out of the U.S. indefinitely, highlighting her ties to Diddy as well.

LeCon James joins the ranks of goofy NBA players who won’t call out Communist China.

We get it, LeBron. America has freedom of speech. China doesn’t. So you only do BS, fake corporate activism that China allows.

Communism comes from the left.
pic.twitter.com/Gxuk7Ewpf6

— An0maly (@LegendaryEnergy) October 15, 2019

Cultural Responsibility of Celebrities

James is reigniting debates about the cultural and moral responsibilities of public figures. As someone who has openly championed his progressive liberal worldview, his retreat raises questions about how figures like him balance their personal well-being with their perceived duty to engage with and influence public discourse.

Emotional and Linguistic Nuances

Those who support James express validation, citing their own struggles with the negativity of social media and using James as an affirmation of their concerns. Critics use speculative language, questioning his motives or the broader consequences of his absence. "Us vs. them" rhetoric is prominent, reflecting the divisive nature of public discourse itself. Across all responses, there is a shared sense of frustration with the toxic climate of online engagement.

Broader Implications

LeBron James’s decision to quit social media is becoming more typical in digital culture. His critique of media negativity and clickbait is shared by those who want positive, unifying online experiences.

James’s choice mirrors a growing public disillusionment with the divisiveness of online platforms, sparking conversations about the mental health toll on public figures. However, there are some on the right who point to left leaning and progressive figures leaving X as a sign they cannot stand anyone having a different viewpoint.

LeBron James weighs in on Donald Trump. 💯

pic.twitter.com/D21Kx5jlQm

— NBA SKITS (@NBA_Skits) October 12, 2016

Jaguar unveiled its astonishing rebranding campaign, attempting to align with progressive ideology to sell cars. However, the flop of a bizarre DEI ad, paired with an underwhelming revised logo backfired spectacularly. Within a day, the once-iconic luxury car brand became a case study in the post-election rejection of "woke."

Consumer reactions turn sharply away from DEI (Diversity, Equity, and Inclusion) messaging, criticizing what has now become “tone deaf” and “cringe.” Overwhelmingly negative reactions demonstrate fatigue with corporate virtue signaling, as Jaguar’s roll-out post was decisively ratioed.

Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B

— Jaguar (@Jaguar) November 19, 2024

The Fall of Corporate DEI

From Aspirational to Alienating

• DEI initiatives initially gained traction with grievance politics, claiming to address concerns about representation and equity for “marginalized communities.”
• The corporate embrace of DEI post-2016 accelerated during cultural upheaval and resistance to Trump’s influence.
• However, in the last several years, Americans have become increasingly disillusioned with aggressive DEI initiatives which demonize traditional views.
• With Trump’s reelection in 2024, many view the decisive victory as a full repudiation of woke ideology which they say has gone too far.

The Tipping Point

• The slogan “woke is dead,” widely circulated in conservative discourse, reflects an ideological pushback against "woke scolds” and elitist cultural coercion.
• Public sentiment shows waning patience for corporate interventions in social issues from as tangential to their product or mission.

Voter Reactions to Jaguar

Backlash

• 67% of conservatives express disdain for Jaguar’s campaign, branding it “woke nonsense.”
• Common critiques include the perception of virtue signaling, tarnishing of brand identity, and a lack of focus on product quality.
• Commentary is riddled with criticisms and words like “pandering,” “inauthenticity,” “cringey,” and “dated.”
• The brand campaign also generates significant mockery as people online make fun of the misguided and dramatically miscalculated rebrand.

The team behind this ‘rebrand’ https://t.co/jHR6nndUW9 pic.twitter.com/w3tP3XxB6n

— Spencer Morgan (@spencermorgan93) November 20, 2024

“Sell Jaguar stock.” https://t.co/wc6cLG77FW pic.twitter.com/lOenEXJWef

— Prison Mitch (@MidnightMitch) November 19, 2024

10,000% tariff on Jaguars because of this ad https://t.co/jQoNcCDPTJ pic.twitter.com/P2y8CmpQRY

— Beachboy007 (@ChrisWinig) November 20, 2024

Brand reveal day!

Excited to announce that I have joined Jaguar as their new Chief Design Officer.

Our team has invested over 10,000 hours and $25M into our new logo, and I'm so excited to share it with the world:

Old, boring logo: New, fun logo: pic.twitter.com/GvPBsBoPQm

— Chris Bakke (@ChrisJBakke) November 19, 2024

Many people are discussing the shellacking Jaguar is taking on X, highlighting comments roasting the failed attempt to garner woke brownie points. People also point out Jaguar’s history of luxurious and aspirational marketing, lamenting this disastrous divergence.

Some are referencing a speech from earlier this year by Jaguar’s Head of Brand Strategy, Santino Pietrosanti, touting the car company’s DEI initiatives. They say the horrendous ad campaign is a guaranteed result of hiring activists like Pietrosanti. Many also speculate that Tata Motors, Jaguar’s parent company, will lose significant stock value as a result.

This is so unhinged I searched their new head of branding, Santino Pietrosanti & came across this video of him warning us about exactly what he was going to do. Five minutes of the most unbearable woke nonsense you've ever heard, well worth a listen. pic.twitter.com/0Ey0KSI7rM https://t.co/1F0bYJu5c8

— Fox (@foxblade98) November 19, 2024

Disillusionment

• Moderates are divided, with 45% empathizing with progressive branding efforts but 30% sharing anti-woke concerns about alienation and misalignment.
• The sentiment that Jaguar has “lost its core identity” resonates strongly.

Progressive Support

• 62% of progressives applaud Jaguar’s inclusivity message, viewing it as a necessary reflection of evolving social values.
• However, even some progressive voices criticize the execution, labeling it as “inauthentic” or “poorly planned.”

American Culture Re-Centering

• Americans increasingly view DEI and woke ideology as undermining meritocracy and traditional values.
• People say they have been pushed over the edge by trans ideology, racial politics, and hypocrisy by progressives.
• Many are also just exhausted with polarized cultural fights, hoping to avoid extreme messaging that diverges from American norms.
• Economic instability also increases demands for practicality over ideology in corporate behavior, with criticism toward companies that lean on cultural shaming when many cannot afford to pay their bills.