Less than a month from the election, early voting discussions among Americans reveal strong emotional engagement and division. Through analysis of voter conversations, key patterns in language, motivations, and support for Trump and Harris emerge. Sentiments among those who have already voted or plan to vote early shed light on the reasons behind their choices and how they articulate their political motivations.

• Trump has stronger support on top issues except for abortion.
• His highest leads are in campaign rallies and foreign policy.

Voter Reactions

• Trump supporters emphasize economic concerns, patriotism, and frustration with Biden and Harris.
• Harris supporters focus on social justice, stability, and empathetic leadership.
• Language among Trump supporters is often combative and urgent, while Harris supporters talk about optimism and adherence to progressive values.
• Both groups express strong emotional investment, framing early voting as crucial to the outcome of the election.

Support for Donald Trump

Among early voters, most Trump supporters express dissatisfaction with Biden and Harris, particularly on the economy and foreign policy. There is a clear desire for a return to more stable and prosperous times they experienced under Trump’s presidency.

Voters use phrases like "Trump gets things done" and "America-first policies." They vocally call for a shift back to Trump’s leadership. Republican voters emphasize voting early as an act of urgency, motivated by a belief that America’s values and future are at stake.

Trump supporters highlight patriotism and preserving traditional American values as key reasons for casting ballots early. They emphasize the need to "take back our country" and view their vote as a defense against progressive threats posed by Harris and Walz.

There is also a strong sense of community on the right, with solidarity in phrases like "we are united" and "together we will win." This collective sentiment is underscored by shared distrust of the media and election integrity, with some mentioning concerns about voter fraud or manipulation. Many call for Republicans to turn out and make a Trump win “too big to rig.”

The language among Trump supporters is aggressive and emotionally charged. Words like "disgusting," "pathetic," and "traitors" are used in reference to Democrats, emphasizing voter frustration and investment in the election’s outcome. This rhetoric positions the election as a battle for the nation’s soul, with Trump as the protector of Americas core values.

Support for Kamala Harris

The Democratic base supporting Harris tends to focus on the future and progressive change. Early voters prioritize social justice, gun control, abortion, and DEI (diversity, equity, and inclusion).

Early voters saying voting is a proactive step toward ensuring progress in the face of perceived stagnation or regression under Trump. Their language reflects a commitment to progressive ideals, with phrases like "we must move forward" and "progress for all."

Harris supporters want stability and steady leadership. They say after years of political upheaval, Harris can bring balance and restore faith in democratic institutions. They use phrases like "protect our democracy" and "steady leadership," illustrating a belief in Harris’s ability to handle the economy and social division.

Personal connection and empathy are key themes in Harris support narratives. Many view Harris as representing their values, often sharing personal stories about how her policies impact their lives and emotions.

The emotional tone among Democrats contrasts with the urgency of Trump supporters. Harris’s backers focus on moral responsibility and uniting within the Party, framing early voting as a duty to prevent Trump from threatening democracy.

Less than 30 days from the election, Democratic voters have mixed emotions about the Harris-Walz ticket. Analysis of social media discussions shows that, while a foundation of confidence exists, there are significant concerns about leadership, policy effectiveness, and party unity.

Democratic voter sentiment contains optimism, skepticism, disenfranchisement, and frustration. Left-leaning media like news interviews and Saturday Night Live have begun to make some criticisms of Harris and Walz, suggesting the media firewall may be cracking with increasing voter pressure.

BREAKING: SNL just went savage on Tim Walz's disastrous VP debate performance.

DOUG EMHOFF: “Tim will be fine. It's not like he's gonna say something crazy.”

TIM WALZ: “I've become friends with school shooters!” pic.twitter.com/esLOpdATc1

— The Vigilant Fox 🦊 (@VigilantFox) October 6, 2024

Summary of Findings

• Democratic voters express dual sentiments about Kamala Harris and Tim Walz.
• Most express confidence in the ticket’s ability to win, driven by key issues like abortion, gun violence, and economic stability.
• However, confidence is counterweighted by skepticism and pessimism, rooted in leadership concerns, disenfranchisement, and disconnect from voters.
• Themes of unity and frustration emerge as voters struggle over supporting candidates they feel have not addressed their concerns.

Confidence in the Ticket Winning

Many Democrats express confidence in Kamala Harris and Tim Walz, citing their track record on the economy, gun violence, and abortion as reasons for optimism. There is a clear belief that Harris and Walz have the potential to win. Voters talk about mobilization and turnout efforts.

Discussions include commitment to vote and collective determination. This sentiment is buoyed by a narrative of continuity and leadership, as voters want to continue the current trajectory and emphasize Democratic values.

However, much of the optimism is muted as people acknowledge the challenges of maintaining hope for a victory. These discussions reveal a tempered belief in success, where phrases like, “We need a deal maker,” are coupled with critiques of the broader political landscape. These Democrats feel it’s possible to win, but not guaranteed. They recognize the rhetorical limitations of Harris and Walz and sinking popularity.

A growing number of Democrats are expressing doubt or pessimism regarding Harris’s chances. These discussions assert that Harris and Walz are disconnected from the realities of working-class voters and have failed to address critical issues. Phrases like, “How can we win like this?” reflect a sense of disillusionment with leadership. This growing doubt exists in all groups of Democrats from average voters to pundits and political leaders.

Persistent Worries and Disenfranchisement

The most striking trend among Democrats is a sense of disenfranchisement and persistent worry. Many feel let down by party leadership, with comments frequently pointing to Harris-Walz failures in addressing pressing concerns.

People mention things like inflation, immigration, and the response to Hurricane Helene. There is frustration in phrases like, “They left thousands of people to die,” calling out the lack of accountability and responsiveness from Democratic leaders.

There is also concern among some key demographics, particularly minority communities. They feel neglected and lied to, further amplifying feelings of disenfranchisement.

Similar Arguments and Themes

Democrats also criticize Harris and Walz’s leadership, voice concerns about party unity, and a call for a new direction. Voters are frustrated with inaction by Harris and Walz who fail to take meaningful action on the economy, crime, and immigration. Many suggest Harris and Walz have not done enough to earn voter trust.

Party unity also emerges as a key concern, with some calling for a more concerted effort to consolidate Democratic support ahead of the election. While many are frustrated with the leadership, there are also voices urging the party to rally behind Harris and Walz to avoid a fractured base. Phrases like, “We need to strengthen our efforts,” reflect a recognition that internal divisions could hinder the party’s chances of success.

Finally, many want a new direction within the Democratic Party. Voters call for candidates who are more connected to grassroots movements and less beholden to traditional party politics. Comments such as, “Let’s stop voting for the party and start voting for the people,” capture the sentiment that the current leadership is not fully aligned with the needs and values of the Democratic base. This suggests a more authentic, people-centered approach—like that of RFK Jr. and Tulsi Gabbard—may appeal more to moderate Democrats.

As the 2024 election approaches, the Republican National Committee (RNC) is making a concerted effort to ensure election integrity, recruiting more than 200,000 volunteers and 5,000 attorneys. These actions have sparked significant discussion across social media, with voters responding to grassroots support mobilization and the RNC’s legal efforts. This analysis explores the range of reactions, breaking down public sentiment, enthusiasm, and deeper trends in voter behavior.

Key Findings

• 65-75% of discussions support the RNC’s efforts, emphasizing empowerment and the need for election integrity.
• 15-25% express skepticism, particularly about the RNC’s true intentions, suspecting voter suppression tactics.
• 5-15% remain indifferent or neutral, questioning the effectiveness of the efforts.
• 60-70% show heightened enthusiasm, particularly older voters, conservatives, and rural populations.
• 55-65% highlight the RNC’s potential to sway undecided voters in key battleground states.

Sentiment Breakdown

The dominant sentiment in response to the RNC’s recruitment is positive, at least 65% of Americans express support. Many conservative voters, especially in rural areas and older demographics, feel empowered by these efforts and view them as critical to protecting election integrity.

A significant portion of younger conservatives also responds positively, with around 40% citing transparency and the need to address potential electoral injustices. Conservative minorities, including black conservatives, resonate with this narrative, making up about 30% of the positive reactions.

However, there is also a significant degree of skepticism. Around 20% express concerns that the RNC’s recruitment drive may be a guise for voter suppression tactics, particularly targeting marginalized communities. Critics say the resources allocated to these efforts might be better spent addressing more immediate electoral concerns, with some describing the initiative as a power retention strategy rather than a genuine attempt to ensure fair elections.

Around 15% are neutral or indifferent. These users acknowledge the RNC’s efforts but express doubt about their effectiveness or question whether such initiatives will substantially influence their voting behavior.

Enthusiasm and Turnout Trends

The RNC’s recruitment drive has energized the GOP base, particularly in rural areas. These voters view election integrity as a pressing issue and 65% voice a sense of urgency and enthusiasm. They suggest the initiative is likely to lead to increased voter turnout, especially from groups that already feel strongly about preserving electoral fairness.

Many express confidence that the RNC’s efforts will boost turnout in key swing states. Where voters distrust the process. Around 60% believe these recruitment efforts could influence undecided voters and help Republicans gain ground in traditionally blue areas. Around 55% view this as an opportunity to counter Democratic election narratives, further driving enthusiasm among conservative voters.

Deeper Trends and Voter Behavior

The RNC’s recruitment campaign taps into deeper narratives of empowerment, institutional distrust, and working-class disillusionment. Many are excited for grassroots mobilization, expressing pride in taking an active role in the electoral process.

This narrative may signal a shift in voter engagement, with a growing focus on local participation and community-driven activism.

The vice-presidential debate on CBS between J.D. Vance and Tim Walz sparked partisan discussion, memes, and potentially moved certain voter sentiments. Even many Democrats and mainstream media outlets are declaring Vance the decisive victor.

One of the most discussed moments of the debate was Tim Walz’s inability to clearly explain his misrepresentation about being in China on the day of the Tiananmen Square massacre in 1989.

Worst moment of the night for Walz: stumbling through an explanation of why he lied about being in China during the Tiananmen Square massacre.

One of the most awkward debate moments of my lifetime. pic.twitter.com/L6NBRAIl3F

— Matt Whitlock (@mattdizwhitlock) October 2, 2024

Vance’s Decisive Victory

Most voters and media figures agree that J.D. Vance outperformed Tim Walz during the debate. This includes Washington Post polling confirming swing state voters consider Vance the winner—14 to 8. Mainstream media figures like Geraldo Rivera, Jake Tapper, and Chris Cuomo all conceded Vance’s victory.

Media reactions after the JD Vance vs. Tim Walz debate.

Geraldo Rivera: JD Vance won the debate.

NBC: Does Tim Walz have a problem with the truth?

Chris Cuomo: JD Vance fact-checked the moderators and he was right.

CNN's John King: Vance carried the important issues.

CNN's… pic.twitter.com/5rICMSivUC

— Collin Rugg (@CollinRugg) October 2, 2024

Vance's assertiveness and command over key issues like immigration, law and order, and the economy helped him establish a dominant presence on stage. His assertiveness without becoming combative or insulting appeals particularly to voters in swing states and conservatives who cringe at Trump’s bombastic style.

Post-Debate Sentiment

MIG Reports data shows:

• Vance’s support increased to 52% (+2)
• Walz’s support decreased to 48% (-2)

This uptick in Vance's favor post-debate indicates his performance not only solidified his base but may help sway some undecided and Independent voters. While Walz remained steady among his core supporters, the drop in his overall numbers shows a lack of confidence in his performance.

• National approval for Vance moved from 44% on Friday to 49% post-debate.
• Walz’s approval moved from 47% on Friday to 46% post-debate.
• Both candidates generated significant discussion volume jumping from less than 10,000 mentions on Friday to 78,122 of Walz post-debate and 91,624 of Vance.

Voter Sentiment Breakdown

Republican Base

Vance’s explicit loyalty to Donald Trump and his framing of issues like immigration played well with the GOP base. His confidence and casual but precise take-down of Walz and moderator questions created a surge of praise and memes. MAGA voters see Vance as a strong voice that will carry forward Trump-era policies.

Some conservatives, however, expressed displeasure with Vance’s abortion comments, voicing frustrations that he is too moderate on pro-life issues. Others, however, say Vance had Walz on his back foot regarding abortion—an issue Democrats tend to win.

Democratic Base

Walz’s focus on reproductive rights and healthcare continues to please the Democratic base. They appreciated his defense of progressive values and insistence on being pro-woman.

However, many Democrats understood that his demeanor was less confident, overwhelmed, and less impressive than Vance’s. Many pivoted away from Walz’s performance to suggest that VP debates and VP performance in general is less important than presidential conduct.

Independent Voters

As usual, Independents are divided. Some appreciated Vance’s confident and composed demeanor, but others were skeptical of his evasive responses. They particularly disliked his responses to questions about Trump and healthcare.

Still, Vance’s unflappable presence led to focus group, polling, and sentiment data showing most Americans conclude Vance won. Vance’s performance may also appeal to certain Independents looking for stability and leadership in uncertain times.

Key Issues During the Debate

Among the issues discussed at the debate, immigration and abortion stand out.

MIG Reports analysis shows:

• Sentiment toward Vance in the 24 hours post-debate reached 44% while Walz stood at 43%.
• Immigration sentiment was 43% for Vance and 44% for Walz.
• China sentiment was 48% for Vance and 43% for Walz.
• Sentiment on the economy was 46% for both candidates.

Immigration

Vance's portrayal of the current immigration system as chaotic and harmful to the American economy resonates deeply with voters concerned about border security. This issue is particularly salient in swing states like Arizona and Florida, where border policy is a top voter concern. However, many critics took issue with Vance firing back at moderators who attempted to fact check his statements about Haitian migrants in Ohio.

JD Vance refuses to accept the fake fact check and calls out the moderators on it so they shut his mic. Incredible pic.twitter.com/yuQ0QRfYsz

— Libs of TikTok (@libsoftiktok) October 2, 2024

Election Integrity

Vance’s response on the legitimacy of the 2020 election results divided voters along partisan lines. While it cemented his standing with Trump’s base, most other voters disliked his discussion of the 2020 election and January 6. It raised concerns among swing voters and Independents about his commitment to democratic processes.

Abortion

Although abortion is a strong issue for Democrats, it was likely one of the most divisive topics during the debate. Vance appealed to some moderates with his softer language on abortion compared to strict pro-life advocates, angering some conservatives.

However, Vance also cornered Walz on the issue of late-term abortion when Walz failed to answer a direct question about the law he signed in Minnesota. This rare maneuver by a Republican led some to feel Walz lost ground for Democrats on their top issue.

FACT: Tim Walz signed a law that allowed babies to be left to die if they survive an abortion.

Babies who are BORN ALIVE. pic.twitter.com/brmlbohKtK

— Students for Life of America | Pro-Life Gen (@StudentsforLife) October 2, 2024

Climate Change

Democrats responded positively to Walz’s position on climate change but many on the right criticized the moderators for making a question about the devastation of Hurricane Helene about climate change.

While climate change was the topic of the second question in the debate, for voters, this issue remains secondary to economic and immigration concerns.

Election Impact

J.D. Vance's victory in the vice-presidential debate strengthens his position in the Republican party as a strong leader and effective communicator. His ability to maintain support from the GOP base while reaching out to Independents and undecideds may be important in swing states.

Meanwhile, Walz and Harris at the top of the Democratic ticket face the challenge of coming across as relatable and confident to voters. Many on both sides of the aisle agree that Vance won but couch their observation in uncertainty about how much the victory can impact the election amid many other major events like potential war in the Middle East, Hurricane Helene aftermath, the dock worker strike, and critical border issues.

Both Trump and Harris are battling to secure votes from traditionally Democratic voters like minority groups and working-class Americans. These groups have reliably leaned left in the past, but recent trends suggest a growing disillusionment with Democratic leadership. This opens the door for Donald Trump to potentially make gains among voters who are typically out of reach for Republicans.

🚨Holy sht!

Even CNN is being forced to tell the American people how BAD Kamala’s polling is.

The polls have NEVER been this bad for a Democrat running against Trump.
She’s even hemorrhaging minorities.

Americans see the truth, 4 years under Kamala would WRECK our country…! pic.twitter.com/7YpSGeBVqr

— Gunther Eagleman™ (@GuntherEagleman) September 24, 2024

Support

MIG Reports data suggests Trump has an approximate:

• 10-20% support among black voters.
• 20-30% support among Hispanic voters.
• 10-20% support among Asian-American voters.

While these numbers are not overwhelming, they suggest a potential increase compared to previous Republican candidates. Trump's economic message resonates with those who feel the pinch of rising inflation and stagnant wages.

#New General election poll - Hispanic voters

🔴 Trump 52% (+8)
🔵 Harris 44%

Quinnipiac #B - LV - 9/22

— Political Polls (@PpollingNumbers) September 25, 2024

Minority Voters Focus on Domestic Issues

MIG Reports data from voter conversations shows minority groups are overwhelmingly focused on domestic issues. Analysis suggests the economy, healthcare, and immigration dominate minority voter concerns. This focus is particularly sharp given rising costs of living, housing shortages, and ongoing healthcare debates.

Top Concerns for Minority Voters

• Economic Concerns: Rising grocery and housing prices are central issues, with many blaming Democratic policies. Minority voters often disproportionately feel economic strain and want solutions that directly impact their lives.
• Immigration and Border Security: Immigration is both practical and symbolic for minority groups. Hispanic voters often support Trump's tough immigration stance—particularly legal immigrants whose jobs are threatened by an open border.
• Healthcare and Reproductive Rights: Healthcare is a focus, especially abortion. Some minority groups are split between supporting Trump's pro-life platform and fearing his policies threaten women’s healthcare.
• Distrust of Government: Among minorities, there is deep skepticism toward government institutions and their competence. There is frustration with political leaders and agencies, which are often viewed as biased or manipulated.

Like all voters, minority groups prioritize issues they believe affect them immediately and directly. However, they often don’t focus on foreign conflicts or geopolitical strategy, instead preferring tangible solutions to domestic problems.

Contrast with Overall Voter Priorities

There is a notable difference in the top issues among minority voters compared with high priorities among all voters. National security and foreign conflicts like Ukraine and Israel are top concerns for the broader electorate, but these issues do not crack the top five among minorities.

Comparison of Top Issues

Minority Views of Trump

Historically, minority voters have been a difficult demographic for Republican candidates to attract. However, Donald Trump may have an opportunity to capture some degree of support within these communities.

Notions that Trump "helped all Americans" economically before COVID resonates with segments of black and Hispanic voters. Trump's stance on job creation and tax cuts, while controversial, appeals to those who see his policies as protecting American jobs. This is particularly true in lower-income communities.

Voters Don't Trust the Polls

Another dimension across all voter groups is skepticism of polls and the political establishment. Many believe polls cited by the media are biased or manipulated to fit a certain narrative. This distrust further complicates voter outreach efforts as many point to previous election cycles where Trump outperformed his poll numbers.

In the context of minority voters, skepticism extends to both parties but particularly harms Democrats who are seen as part of the political establishment.

Sentiment Toward Polls Among Minority Voters

• 42% express skepticism toward poll numbers.
• 21% believe polls are manipulated or biased.
• 55% show negative sentiment toward polls.

This disillusionment erodes the credibility of pollsters but also influences how voters view politicians. The Democratic Party, as the current party in power, bears the brunt of this skepticism. Trump, often viewed as a political outsider, tends to benefit from positioning himself as fighting against establishment mechanisms.

Potential to Capitalize on Anti-Establishment Sentiments

If Trump continues to make inroads with minority voters, especially in key battleground states, he could wrest important voters from Kamala Harris. While minority support for Trump remains relatively modest compared to the overall electorate, even a slight increase in black, Hispanic, or Asian-American support could prove decisive.

Analysis suggests by gaining just 5% more of the Hispanic vote in states like Florida, Nevada, or Arizona, Trump could tilt the balance in his favor. Similarly, a 3-5% increase in black voter turnout for Trump in states like Michigan or Pennsylvania could be enough to counter Democratic margins in urban areas.

However, extreme partisan divides and distrust in polling also causes some to suggest Republicans consistently remain too hopeful for gaining minority votes. This group holds that GOP ceilings for these important voters continue, even in 2024.

Every single election cycle, Republicans confidently predict that a wave of minority support for the GOP is right around the corner.

But it never seems to materialize.

Based on the past 50 years, the GOP's ceiling with minority voters seems to be:

Blacks: 15%
Hispanics: 40% https://t.co/k3Puj7NKZr pic.twitter.com/vJQqxd32Fs

— Nate Hochman (@njhochman) March 5, 2024

In the last several weeks, presidential endorsements have been playing a role in shaping voter sentiment and indicating the overall political mood. Both Donald Trump and Kamala Harris are facing the political repercussions—positive and negative—of high-profile endorsements or lack of endorsements.

National sentiment toward Trump continues to widen the gap between candidates with 56% support for Trump—a stunning 13% lead over Harris—compared to only a 5% advantage two weeks ago.

Trump Endorsements

Donald Trump has secured endorsements highlighting his conservative and populist support, increasing the contrast between him and establishment Republicans.

• Robert F. Kennedy Jr.'s endorsement of Trump surprised some but shows Trump's appeal to populist and anti-establishment voters.
• Fraternal Order of Police endorsing Trump carries significant weight with law-and-order conservatives and strengthens his position as a rule of law candidate.
• Elon Musk endorsing Trump adds a layer of tech and pop culture credibility, furthering his anti-establishment image.

Harris Endorsements

Kamala Harris has had a rocky road with endorsements, particularly when it comes to working-class Americans versus celebrities and elites.

• The Teamsters Union refusing to endorse Harris is perhaps one the most notable instances. Historically, Teamsters always support Democratic candidates, but this year have refused to officially support Harris.
• Celebrities like Taylor Swift, Oprah, and Billie Eilish endorsing Harris draws excitement in her base but criticism from anti-establishment and anti-elite voters.
• The IRS Union also endorsed Harris, drawing sharp criticism from conservatives and middle-income Americans who are frustrated with the economy and taxes.
• Other establishment entities like National Security Leaders for America and those considered RINOs like Dick Cheney and 200 former GOP aides draws criticism from anti-establishment voters.

In the last two weeks, Harris has averaged higher sentiment in voter conversations about political endorsements with 48% to Trump’s 47%. But in the last three days, Trump has overtaken Harris by up to three points.

Trouble for Democrats

Unions

Recent Teamsters polling showed 58.5% of their members support Trump, with only 32.5% backing Harris. This is a significant advantage for Trump who trailed Biden by 8% just a few months ago. These cultural and political shifts signal working-class ire against Harris, raising questions about her ability to connect with traditionally Democratic blue-collar voters.

TEAMSTERS RELEASE PRESIDENTIAL ENDORSEMENT POLLING DATA

“For the past year, the Teamsters Union has pledged to conduct the most inclusive, democratic, and transparent Presidential endorsement process in the history of our 121-year-old organization—and today we are delivering on… pic.twitter.com/CnFNN9uosx

— Teamsters (@Teamsters) September 18, 2024

Many union workers enthusiastically express their support for Trump, which so far seems to be playing out in early voting and swing state support. This includes nearly 60% of Teamsters, 70% of Steamfitters Local 638, and 65-70% of UAW members.

YESTERDAY: Nearly 60% of @Teamsters are voting for President Trump.

TODAY: 70% of Steamfitters Local 638 are voting for President Trump.

ALSO TODAY: It’s estimated 65-70% of UAW members are voting for President Trump.

Hardworking Americans know President Trump HAS THEIR BACK. pic.twitter.com/fFOrRs9aXd

— Byron Donalds (@ByronDonalds) September 19, 2024

Some are interpreting the Teamsters’ decision not to endorse as a sign of low confidence in Harris's willingness to support working-class Americans. Others says it’s a result of Harris refusing to let the union's president speak at the DNC.

The IRS

Harris’s IRS endorsement may also hurt more than help her with the economy remaining a top issue for voters across the country. During a recent campaign rally, Trump mocked Harris, saying he’d “rather not have that endorsement.”

Donald Trump on Kamala Harris getting the endorsement of IRS agents:

“I would rather not have that endorsement.”🤣

pic.twitter.com/NK5eLdkeKB

— Benny Johnson (@bennyjohnson) September 24, 2024

Voters express outrage and concern about the potential implications of the IRS endorsement. Critics say it is a clear example of the government's overreach and politicized federal agencies. They say Harris's support for the Inflation Reduction Act, which provided the IRS with an additional $80 billion and 87,000 new agents, is a threat to individual liberties.

Law Enforcement

Some are also saying Harris’s backing from Police Leaders for Community Safety does nothing since the organization was only founded in March of 2024. This sudden emergence of alleged law enforcement support is dubious to many who point out the vague and nonspecific nature of endorsement announcements on the official Harris campaign X account.

There is particular criticism from those who decry crime rates and the rule of law under the Biden-Harris administration. This group often suggests attempts to manufacture law enforcement support is a cynical ploy by the Harris campaign to appeal to moderates and conservatives.

The single most astroturfed Presidential campaign in modern U.S. history.

The stunning endorsement that “normally backs Trump?”

They are referring to the Police Leaders for Community Safety, which was founded in March of THIS YEAR.

It’s a fake group. pic.twitter.com/g3vZfpKFAR

— Dustin Grage (@GrageDustin) September 24, 2024

Are There Votes Up for Grabs?

The impact of endorsements on voter groups remains opaque, though likely concentrating support among those who already lean to one side or the other. The critical question for many is whether certain endorsements can sway critical battleground and moderate voters. MIG Reports data from voter conversations suggests:

• 20% of Democratic voters are likely swayed positively by Harris endorsements, especially from celebrities like Oprah and Taylor Swift.
• 30% of Republican voters respond positively to Trump’s endorsements, especially from RFK Jr. and the Fraternal Order of Police.
• Around 10-15% of undecided voters may move toward Harris and potentially 5-10% to Trump—although these percentages are projections with low certainty.

The Whole Picture of Endorsements

Endorsements serve as a barometer for campaign momentum—and Trump currently seems have a stronger position. His endorsements from law enforcement, tech moguls, and even former Democrats like RFK Jr. highlight his ability to appeal to a broad range of voter groups. Furthermore, his ability to draw working-class support away from traditional Democratic strongholds like the Teamsters is particularly telling.

Harris, meanwhile, is struggling to maintain enthusiasm among key demographics. While celebrity endorsements may energize certain liberal and youth segments, the lack of union support and the controversial IRS endorsement suggest her campaign faces challenges among working-class and middle-income voters. Despite Joe Biden’s low favorability prior to dropping out of the race, enthusiasm for Harris seems to be largely driven by the media, elites, and political establishment figures rather than critical moderate voting groups in swing states, which she would require to win.

MIG Reports data shows which messaging points from the Trump campaign resonate most with Independent and crossover who support him. Several key factors increase voter enthusiasm among potentially new Republican voters.

Trump’s campaign effectively taps into urgent voter concerns about economic security, border control, law and order, and anti-establishment sentiments. These issues are driving engagement and loyalty among swing voter groups.

Border Security and Immigration

The border is consistently a top issue among Republicans, Independents, and even some Democrats. Its prominence in American discourse is effectively galvanizing Independent and swing voters. Trump's hardline stance on securing the U.S.-Mexico border, enforcing immigration laws, and building a wall deeply resonates with voters who prioritize national security and economic stability.

Many moderate voters view Trump as the only candidate who addresses their concerns about the negative impact of illegal immigration and their desperation for strict border control. This issue consistently drives enthusiasm, with many expressing urgency for immigration reform and a return to Trump-era policies.

Economic Growth and Populism

Another pillar of Trump's moderate appeal is the economy. Voters respond positively to his policies aimed at reducing taxes, deregulating industries, and creating jobs through an "America First" economic agenda. Independent and crossover voters who feel left behind by globalization see Trump's protectionist trade policies and focus on revitalizing American industries as solutions to their economic frustrations.

Trump's specific proposals, such as eliminating taxes on overtime pay, tips, and Social Security benefits, are particularly well-received, fueling optimism that these changes will directly improve their financial situations. This economic populism appeals to voters who believe Trump will prioritize their financial well-being over corporate or elite interests.

Healthcare affordability and accessibility are also critical concerns among Independent and crossover voters. Many express frustration with the rising cost of healthcare and limited access to affordable insurance. They link costs to broader economic challenges.

Voters respond positively to proposals aimed at reducing healthcare costs and increasing access to affordable care, viewing these policies as essential components of economic stability and middle-class support .

Law and Order

There is growing Trump enthusiasm among those concerned with rising crime and public safety. His strong stance on curbing crime and supporting law enforcement appeals to voters who feel uneasy about rampant crime in Democrat-run regions.

Americans are disillusioned with Biden-Harris policies for public safety. Trump's emphasis on restoring order connects with voters who want leadership motivated to protect American communities and uphold traditional values.

Anti-Establishment

A growing segment of anti-establishment voters are also moving to support Trump along with figures like RFK Jr. and Tulsi Gabbard. These voters feel disconnected from the political system and view Trump as standing in opposition to the corporate and political elite.

Many voters gravitate toward Trump’s message of being an outsider who challenges systems and institutions. This position makes anti-establishment voters feel their frustrations with government corruption and media bias are heard. The idea of "draining the swamp" remains a potent rallying cry, with many seeing Trump as uniquely positioned to shake up the establishment and introduce real change in Washington.

National Sovereignty and “America First”

Trump's opposition to globalism, international institutions, and trade deals resonates with voters concerned about the loss of American jobs and the erosion of national identity. His patriotic messaging, which emphasizes American exceptionalism, strikes a chord with voters who are anxious about the future of the country and want a leader who prioritizes American interests.

Support for Military and Veterans

The Biden-Harris administration’s repeated disregard for veterans and Gold Star families infuriates certain moderate voters who support the military. Enthusiasm is strong among Independent voters—particularly those who feel slighted and neglected by Democrats. Trump's promises to increase military spending and improve veterans' benefits play well with voters who prioritize national defense and view veterans as deserving more robust support.

The stark division between partisan narratives and trust in the media has grown clearer in recent weeks. Previous MIG Reports analysis showed Democrats remain one of the few groups which consistently trust mainstream media.

With 64.8% of all voters expressing strong distrust toward mainstream media, the 24.9% who say they do have trust is largely composed of Democrats. This is consistent with 2023 Gallup data showing:

• 11% of Republicans trust media
• 29% of Independents trust media
• 58% of Democrats trust media

This divergence raises significant questions about how media narratives, especially those with a partisan slant, can shape voter opinion and electoral outcomes. Media narratives, which many Americans believe are biased toward Democratic viewpoints, disproportionately influence voters who still trust these outlets.

Whether Democrats continue to trust media narratives because of confirmation bias, or those who trust media lean Democratic because they are influenced by narratives is unclear. However, the correlation of Democrats trusting the media and media promoting Democratic narratives remains.

Through selective framing, coverage time, and emphasis, the media plays an active role in shaping political perspectives, often long after stories have been debunked or corrected. MIG Reports analysis shows three recent examples of media narratives shaping Democratic voter opinions on key political issues.

Hook Line and Sinker

Migrants Eating Pets in Ohio

Following the presidential debate, rumors of Haitian migrants eating pets in Springfield, Ohio, dominated media coverage. Mainstream media, including ABC debate moderators who fact-checked Trump, largely positioned the story as unfounded or even fabricated.

Despite copious local resident allegations, certain police reports documenting missing pets, and the Springfield city manager acknowledging claims of pets being eaten, many Democratic voters still align with media narratives critical of the story and Republicans.

Analysis of media coverage time according Grabien data shows media outlets spent:

• Nearly 53 hours covering the Springfield city manager’s denial in the three days following the debate.
• Only 9.5 hours covering allegations of migrants eating cats.

There is a slight increase in mentions of the Springfield city manager after footage emerged from March of 2024 in which he acknowledged resident claims. However, these media mentions only total six hours compared to 23 hours the day after David Muir’s fact check against Trump during the debate.

MIG Reports data shows, in the last day:

• 80-90% Democrats still say pet consumption is unproven.
• 10-20% Democrats admit pet consumption is legitimate or indicative of larger immigration issues.
• 10-20% Republicans still say pet consumption is unproven.
• 80-90% Republicans believe pet consumption is legitimate or indicative of larger immigration issues.

The way media outlets frame the story—blaming Trump for “unproven allegations”—illustrates how media impacts perceptions. Democrats largely still dismiss the story as rumor, aligning with media talking points. Republicans, who largely distrust mainstream media, instead view the story—regardless of whether the pet consumption allegations are true—as an indictment of the Biden-Harris administration’s immigration policy.

The Danger of Bomb Threats

Following the media frenzy over pets in Ohio, narratives turned to bomb threats in Springfield. The media framed multiple bomb threats as a result of “dangerous” and “xenophobic” rhetoric by Trump and Republicans.

A viral clip of CNN’s Dana Bash shows her directly blaming J.D. Vance for drawing violence to Ohio through his allegedly divisive comments.

Analysis of media coverage time according Grabien data shows media outlets spent:

• 175 hours covering bomb threats in the last five days.
• 17 hours clarifying threats as a hoax after DeWine’s announcement.

Following Ohio Governor Mike DeWine’s announcement that the bomb threats were a hoax committed by foreign actors, media coverage continued to mention bomb threats for more than 100 hours while only mentioning them as a hoax for 17.3 total hours and a mere 17 minutes two days after the revelation.

MIG Reports data shows, in the last day:

• 60% of Democrats are discussing the bomb threats as real.
• 20% of Democrats are discussing the bomb threats as a hoax.
• There is no quantifiable number of Republicans discussing the bomb threats as real, but 31% express concern about community safety.
• 70% of Republicans are discussing the bomb threats as a hoax.

Again, biased coverage by mainstream outlets highlights how crafted narratives push slanted perspectives on voters who trust legacy reporting. This phenomenon is exacerbated by outlets spending far less time correcting falsehoods.

Democrats, a majority of whom still trust the media, show a greater tendency to internalize the mainstream narrative without scrutiny. Republicans, who largely distrust the media, are more likely to dismiss narratives which are proven biased by independent reporting.

Golf Course Assassination Attempt on Donald Trump

The second assassination attempt on Donald Trump triggered another wave of intense media coverage. While many Democrats expressed concern about the attempt, they strongly focus on linking the event to Trump’s divisive rhetoric.

Narrative battles again erupted as Republicans claim Democrats and the media are “victim blaming” Trump by saying his own language caused the assassination attempts. Fox News reporter Peter Doocy’s confrontation with White House Press Secretary Karine Jean-Pierre about how Democrats choose to discuss these events—continuously calling Trump a “threat”—demonstrates the partisan messaging clash.

Analysis of media coverage time according Grabien data shows media outlets spent:

• 818.5 hours covering the assassination attempt on Donald Trump in the three days following.
• 328 hours covering Trump and mentioning his “rhetoric.”
• 671 hours covering Trump and mentioning him as a “threat.”
• 96 hours covering Trump and mentioning “threat to democracy.”
• 2.8 hours covering the assassination and mentioning “Democrat rhetoric.”

Combined hours of coverage mentioning Trump with “rhetoric,” “threat,” and “threat to democracy” total 1,095 hours compared to coverage of the assassination alone and mentions of “Democrat rhetoric” at just more than 820 hours.

MIG Reports data shows, in the last day:

• 24% of Democrats are mentioning the assassination attempt.
• 60% of Democrats are mentioning Trumps divisive rhetoric.
• 57% of Republicans are mentioning the assassination attempt.
• 21% of Republicans are mentioning Trumps divisive rhetoric.

Once again, Democratic reactions suggest legacy media has strong influence over voter views with focus on Trump’s rhetoric rather than the assassination attempt itself. For Democrats, media framing reinforces pre-existing beliefs that Trump’s language incites violence. For Republicans, it further deepens distrust of both the media and Democrat credibility.

Media in the Tank for Democrats

Multiple data sources suggest the mainstream media’s framing of high-profile stories has a profound impact on the electorate—particularly Democrats who continue to trust these outlets. The disproportionate airtime given to narratives that align with Democratic viewpoints continues to foster anger and distrust among non-Democratic voters.

People use terms like “gaslighting,” “media bias,” and “we’re being lied to,” in discussions about how legacy outlets report on American political and cultural issues.

Increasingly, voters say they believe mainstream outlets attempt to control which stories gain traction and how long they remain in the spotlight. They suggest bias in favor of Democrats is intended to influence voter opinions and, ultimately, election outcomes.

However, given that Democratic voters compose the dwindling segment of Americans who consistently believe mainstream media narratives, some conclude the media’s influence and credibility is declining.

This is demonstrated by:

• Democrats often voting in alignment with issues amplified by the media, such as abortion, social justice, and government spending programs.
• Republicans repeatedly expressing distrust in media, driving them to seek alternative sources of information on platforms like X.

Political discourse has intensified following the Trump versus Harris debate, with MIG Reports data showing Trump continuing to surge as Harris loses momentum. Stories like the infamous Springfield, Ohio incident, where rumors swirled about Haitian migrants allegedly consuming cats and dogs, served to further polarize partisan divides. Against a backdrop of ire toward the media and Democrats, a second assassination attempt on Donald Trump also ignites passions on both sides.

• National sentiment toward Trump remains strong, maintaining at least a 5-point lead over Harris since the debate.
• Republican support across the electoral college remains tight, with Democrats gaining slight ground since the debate.

Media Frenzy and Voter Anger

After the debate, headlines fixated on Springfield and the media’s demonization of Trump. The controversial Haitian migrant story brought the media and Democrats’ integrity to the forefront with Republicans hammering the underlying issue of forced migration. Democrats, meanwhile, focused on claims of misinformation from Trump and J.D. Vance, which the media said foments xenophobia and fear, leading to reported bomb threats in Springfield.

JUST IN: Ohio governor says all 33 bomb threats against Springfield, Ohio have been hoaxes that are coming from overseas.

Just another media-fueled hoax.

Governor Mike DeWine said the threats are coming from "one particular country."

"33 separate bomb threats, each one of… pic.twitter.com/JHXQqBOAEe

— Collin Rugg (@CollinRugg) September 16, 2024

Ohio governor Mike DeWine’s confirmation that all 33 bomb threats in Springfield were hoaxes by foreign actors continued to stir anger from Trump supporters against the media and Democrats.

Next, Americans grew furious with the media after the second assassination attempt on Trump. Many fair-minded Americans—including former CNN anchor Chris Cuomo—express displeasure with rhetoric from Democrats and the media, who blame Trump’s own tone and language for the assassination attempt.

Watching Chris Cuomo get redpilled is absolutely incredible pic.twitter.com/Ew1Dr0xj4W

— Libs of TikTok (@libsoftiktok) September 17, 2024

Democrats, represented by White House Press Secretary Karine Jean-Pierre still refuse to change their language against Trump. Even when called out by reporters, Jean-Pierre doubled down on accusations against Republicans as dangerous.

KJP rages at Fox's @Pdoocy:

Doocy: "How many more assassination attempts on Donald Trump until the president, vice president, and you pick a different word other than threat?"

KJP: "I disagree with your question." pic.twitter.com/1YSMDwXqnS

— Media Research Center (@theMRC) September 17, 2024

The Big Picture: Kamala Craters

MIG Reports analysis of likely voter base turnout among Trump and Harris supporters paints a striking picture.

• 73.7% of Trump supporters express approval and intention to vote for him.
• 52.08% of Kamala Harris supports voice approval and intention to vote.
• This is compared to 72% likely turnout for Trump and 64% for Harris pre-debate.

This gap highlights the surging enthusiasm for Trump against a loss of enthusiasm for Harris. In addition, average sentiment in conversations about Trump and Harris shows 47% approval toward Trump versus 30% toward Harris.

Conversations Mentioning Trump

• 47% of voters nationally express approval toward Trump.
• 25.5% explicitly express opposition to Trump.
• 24.5% are undecided, though a portion of the group say they lean toward Trump.

Conversations Mentioning Harris

• 29.5% of voters nationally express approval toward Harris.
• 46% explicitly express opposition to Harris.
• 20.5% are undecided or unengaged.

These numbers illustrate why Trump, despite negative press, assassination attempts, and relentless Democratic criticism, continues to maintain a robust core of dedicated voters. By contrast, Harris struggles to consolidate even her own base, facing widespread skepticism and disengagement.

Swing States and the Battle for 2024

Swing states are critical to the outcome of the 2024 election, and data suggests Kamala Harris is losing ground in key battlegrounds. Despite a small sentiment bump in some MIG Reports data sets, voter conversations about Harris remain negative.

MIG Reports initiates analysis, weighing general sentiment embedded in conversations. Analysis incorporates negativity about the assassination attempt among MAGA voters in conversations mentioning Trump as well as negativity from Democrats about Trump's rhetoric. This suggests conversation analysis remains consistent with a picture of surging support for trump and falling support for Harris.

CBS News recently reported, in critical blue counties in Nevada, reporters were only about to find a single Harris supporter. These reports align with voter sentiment analysis online.

CBS IN NEVADA: “In every single restaurant, the people willing to talk to us, we could only find one Harris supporter in every restaurant and we left no stone unturned”

pic.twitter.com/RVA0PGOC7t

— Benny Johnson (@bennyjohnson) September 17, 2024

Swing State Voter Sentiment

• Trump’s strong appeal to blue-collar and rural voters, particularly in states like Pennsylvania, Ohio, and Michigan, is driving much of his momentum.
• Harris struggles with perceptions of being "out of touch" with everyday Americans, an issue amplified by her progressive policies on immigration and the economy.

Why Voters Are Leaning Toward Trump or Harris

Kamala Harris

Support

• Social justice and equality: Supporters view Harris as a champion for marginalized groups, particularly on issues like healthcare and civil rights.
• Progressive policies: Voters value her commitment to addressing climate change and economic inequality.
• Leadership style: For some, Harris represents a strong, modern leader capable of navigating the complexities of global politics.

Opposition

• Economic concerns: Her policies on taxes and healthcare attract skepticism, especially from middle-class voters.
• Weak on immigration: Critics argue Harris has failed to secure the border, promoting open borders and forced migration.
• Character issues: There is a widespread belief that Harris lacks integrity, stemming from her policy flip-flops and public statements.

Donald Trump

Support

• Economic growth: Trump’s policies on taxes and deregulation appeal to a broad base who value economic stability.
• Border security: Voters express desire for Trump’s tough stance on immigration, securing the border, and deportation.
• Perception of strength: Despite controversial rhetoric, voters view Trump as someone who "gets things done" and stands up to political elites.
• Law enforcement: Americans like his strong emphasis on law and order.

Opposition

• Divisive rhetoric: Trump’s language on race, gender, and social issues alienates many undecided voters.
• Abortion: Many who oppose Trump cite his stance on abortion as a key factor.
• Concerns about temperament: Many raise questions about Trump's fitness for office, citing his demeanor as "unpresidential."

Where the Race Stands

Looking ahead, the data suggests Trump maintains a solid path to victory, with his core supporters holding strong and voicing enthusiasm for turning out. Harris faces the daunting task of both positioning herself against Trump but energizing a growing apathetic and divided Democratic base. Trump’s ability to rally voters—despite media opposition and political violence—will likely be pivotal in securing a win.