In last night’s Michigan primaries, Donald Trump and Joe Biden each triumphed within their respective primary contests, but several key factors spell trouble for Biden’s re-election odds in the crucial swing state.

Trump garnered 138,000 more votes in the Republican contest than Biden's final tally in the Democratic primary. Worse for the 81-year-old President, pro-Palestinian efforts to lodge a protest vote under "Uncommitted" received more than 100,000 votes. While many in the mainstream media have scrambled to either downplay or outright deny a red light flashing moment for Biden, the uncommitted vote came just 54,000 away from Joe Biden’s margin of victory in Michigan in 2020.

Media Intelligence Group’s analysis of online discourse surrounding Trump and Biden in the Great Lakes State finds that Biden is indeed in serious trouble, with Trump poised to make perhaps one of the greatest comebacks in U.S. political history.

Dark Cloud Follows Biden Online

MIG’s analysis of online discourse directed at Biden by Michiganders finds a theme of doubt about Biden’s ability to serve as commander in chief and the Democratic nominee headed into November:

• Before uncommitted’s strong showing, MIG found, “users believe Biden could lose the primary due to dissatisfaction among certain voter groups.” And many users referring to him as "Genocide Joe.”
  
• Others highlight Biden’s age and acuity, a subject under increased scrutiny since the damning Hurr report dropped in early February. “There are discussions about Biden's ability to deliver the State of the Union address, with some questioning his mental fitness.” Some “suggest that Biden's lifespan could be a concern, questioning the wisdom of voting for him.”
  
• MIG found he still has ardent supporters, despite the chaos following Biden. “Some feel Biden and Kamala Harris will fight for them and plan to vote for them” in 2024.

Boiling Anger

Analysis of online discourse from Trump supporters in Michigan finds a theme of anger over both the past and the present that could motivate them to push Trump over the finish line in 2024.

• MIG’s analysis picks up discourse centering on the 2020 election results including, “allegations of election fraud,” and “users suggesting that the 2020 election was stolen from Trump.”

Others are enraged at the current state of America under Biden, demanding immediate action before November.

• Frequently, Republicans lean into removing Biden now, with online comments “demanding the impeachment of Biden.”
  
• Biden’s weakest point and highest policy priority among a plurality of Americans, immigration, generates anger tooMIG found, “frustration with Biden's immigration policy, and accusations of him allowing an influx of undocumented immigrants into the country.”
  
• Others focus on increasingly tragic human stories of Biden’s immigration policy. “There are multiple references to an incident involving the slaughter of Laken Riley, with users accusing Biden of complicity.”
  
• Despite Biden defenders in mainstream media portending the economy is in great shape, Michiganders remain unconvinced of Bidenomics success and, “express dissatisfaction with his economic policies.”

While anger is a serious theme found in discourse by Trump supporters in Michigan, hope drives support for Trump’s re-election as well.

• Pro-Trump Michigan discourse finds many viewing his return as a solution to global chaos, voicing that, "If Trump had won a second term, he would have taken stronger action against China.” And their desire for him, “to be elected in 2024 and end wars.”
  
• Democrats remain critical of the former President, with some suggesting that, “Trump is pro-Russia and anti-Ukraine.”
  

By the Numbers

With just nine months until election day, MIG’s analysis of head-to-head support online between Joe Biden and Donald Trump spells a tight final vote count in November.

• Today, Trump leads Biden 47% to 44% in Michigan, with RFK Jr. taking 9% of support.

Michigan Head-to-Head Support Analysis - February 28

• Over the last 14 days, Biden’s lead in support versus Trump has crumbled, falling from an average of 50% to Trump’s 43% between February 15 and 21,to Trump capturing an average of 46% support to Biden’s 44% between February 22 and 29.

Michigan Head-to-Head Support Analysis - last 14 days

• MIG’s analysisduring this period finds that Trump does not necessarily dominate Biden by garnering more positive indications of support. In fact, in individual candidate analysis, each held 45% approval between Febraury 15 and 21, when Biden’s support began to give way to Trump.
  
• What makes the difference is disparity in the volume of negativity directed at each candidate. Biden earned more negative than positive comments on Frebruary 17 and 18, and his support fell by7% against Trump.
  
• During this time frame, Biden’s ratio of positive comments to negative comments found the incumbent at -149, with Trump lower at -139. This implies a conclusion that Biden’s ultimate weakness in Michigan isn’t voters liking Trump more, but their anger towards Biden is stronger than dislike for Trump.

Looking Ahead

What is unfolding in Michigan spells potential disaster in a must-win state for Biden. Despite being thousands of miles from the border, MIG’s data shows that all states are increasingly focusing on immigration, coming to grips with the reality that every state is a border state in Joe Biden’s America.

It is nearly impossible for the Biden campaign to celebrate winning Michigan with so many cracks being revealed in the President’s 2020 winning strategy. Crucial minority groups essential to winning Democrat coalitions are fraying, evidenced by the substantial "Uncommitted" protest turnout. Democrats almost always beat Republicans in non-general election turnout, yet Trump’s turnout was more than Biden’s by 135,000.

Growing doubts on Biden’s electability, coupled with ever heightening scrutiny of Biden's policies and fitness for office contrasts sharply with the fervent support Trump enjoysAll this is fueled by a blend of anger and hope. As election day looms, the dynamics in Michigan come into focus, where dissatisfaction with the incumbent and a growing appetite for change sets the stage for what could be the most historic political comeback since Nixon’s return to the White House in 1969.