Social Media Warfare: Trump is Dominating Harris Online

October 25, 2024 Social Media Warfare: Trump is Dominating Harris Online  image

Key Takeaways

  • Kamala Harris faces persistent negative sentiment online, with around 67% of discussions criticizing her.
  • Despite emphasizing identity politics, Harris is drawing both support and skepticism from black and Latino voters.
  • Trump dominates Harris in followers and engagement on TikTok, Twitter, and YouTube. Broader reach and message engagement gives him an advantage. 

Our Methodology

Demographics

All Voters

Sample Size

500,000

Geographical Breakdown

National

Time Period

7 Days

MIG Reports leverages EyesOver technology, employing Advanced AI for precise analysis. This ensures unparalleled precision, setting a new standard. Find out more about the unique data pull for this article. 

Online voter sentiment toward Kamala Harris and Donald Trump is often negativity, particularly for Harris. Her digital strategy and media appearances especially turn off voters who doubt the authenticity of her campaign messaging.

Disproportionate Negativity for Harris

Across social media, 67% of discussions mentioning Harris are negative. Sentiment toward Trump is more positive, with 60-65% of discussions expressing admiration for his leadership, primarily on economic issues and national identity.

Support for Harris drops as low as 20% in several instances, but never surpasses 50% positive sentiment. This is even true among younger, diverse, and progressive demographics, her opposition is both vocal and persistent.

This opposition criticizes her as a political insider entrenched in establishment politics. much of the commentary focuses on her failure to inspire confidence and the inauthenticity of her campaign.

Even left-leaning media outlets like CNN are critical of Harris’s online presence, calling out the KamalaHQ campaign account for deceiving voters.

Meanwhile, Trump's opposition, around 33% of the discussion, often involves accusations that he incites division and actively undermines democratic values.

Trump Has Stronger Engagement on Social Media

A significant disparity in social media engagement numbers and follower counts draws contrast between Trump and Harris. Data from Social Blade shows the differences in reach and interaction, which plays a critical role in shaping overall sentiment online.

TikTok

  • Trump has 12.2 million followers compared to Harris’s 6.1 million.
  • Engagement for Trump is also higher, with 74.5 million likes to Harris’s 63.6 million.
  • Despite Harris maintaining steady follower growth, Trump’s rapid increase in likes and followers shows his dominance.
  • Key issues like immigration and nationalism drive Trump’s engagement and support.

Twitter (X)

  • Trump boasts 91.8 million X followers, far outpacing Harris’s 21.2 million.
  • This significant difference in reach means Trump’s X posts can garner more immediate attention and interaction.
  • Increased reach allows Trump to effectively mobilize supporters who respond to anti-establishment messages.
  • Harris’s smaller following and lower engagement hinder her ability to generate the same level of excitement and loyalty.

YouTube

  • Trump earned 140K subscribers and 20.1 million views on YouTube in the last 30 days, his totals are 3.5 million subscribers and over 891 million views.
  • Harris gained 94K subscribers and 21.5 million views, raising her totals to 639K subscribers and 71.8 million views.
  • While Trump maintains a broader reach, Harris’s recent growth in views slightly outpaced Trump's, showing a growing engagement with her content.

Identity Politics Doesn’t Trump the Economy

Harris’s campaign leans heavily on identity politics to gain support from black, Latino, and young progressive voters. The messaging strategy emphasizes Harris as a representative of diversity and inclusivity, framing her as the black female candidate voters need.

However, even within these groups there's skepticism. Black men particularly express doubt about her ability to address systemic racism. They are split, with some commenting on the Democratic Party's failure to bring about meaningful change and economic relief.

Though not heavily emphasizing identity politics, Trump support is strong with white, conservative, and rural demographics. His anti-establishment rhetoric resonates strongly in these groups. Trump voters view him as a leader fighting against a corrupt political system, emphasizing traditional values and national pride.

The GOP base expresses loyalty to Trump’s “America First” policies over identity, particularly on issues like immigration and economic recovery. Even his critics acknowledge his ability to capture the narrative and maintain a strong presence.

Demographics and Anti-Establishment Sentiment

Demographic support and opposition are complex. Black and Latino voters, who are traditionally Democratic voters, show signs of division in their social media discussion.

While many support Harris for her progressive stance, there is disillusionment with the Democratic establishment, indicating a growing anti-elite and anti-establishment sentiment that crosses racial lines. Americans are frustrated systemic neglect, and some black voters gravitate toward Trump as a defiant outsider.

Among white voters, many express unwavering support for Trump. They describe their loyalty as a cultural and political pushback against “elites” and “liberal politics.” This group views Harris as embodying the establishment, criticizing her failures to address issues like crime and border security.

Linguistic Analysis

The language used in social media commentary about both candidates is revealing, not just of surface-level opinions, but of deeper social and psychological patterns.

  • Kamala Harris faces an onslaught of derogatory language, particularly centered around her competence and identity as a woman of color.
  • Phrases like "incompetent" and gendered slurs are employed to undermine her authority.
  • Her critics use rhetorical questions and sarcasm to frame her as ineffective, casting doubt on her ability to lead.

Trump supporters often deploy hyperbolic language, framing him as a hero standing against powerful enemies.

  • Terms like "patriot," "savior," and "best president ever" are common, reinforcing a narrative of Trump as a fighter for the American people.
  • Even in negative commentary, the language about Trump focuses on moral accusations—such as threats to democracy—rather than questioning his leadership ability.

The linguistic patterns also reveal a striking difference in how each candidate's supporters and detractors position themselves. Trump's base uses simple, declarative statements that assert loyalty. Harris's supporters often couch their praise in defensive language, reflecting a less consolidated base.

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