Trump Serves Fries While the Media Cries
October 23, 2024Key Takeaways
- Trump supporters are responding positively to his campaign stop at McDonald’s, sharing memes and general enthusiasm.
- Liberals and Democrats are mostly incredulous, calling Trump unserious and feigning shock at the staged nature of the event.
- Many Americans also point out the powerful imagery of Trump’s campaign, praising the relatable and patriotic iconography he presents.
Our Methodology
Demographics
All Voters
Sample Size
33,000
Geographical Breakdown
National
Time Period
2 Days
MIG Reports leverages EyesOver technology, employing Advanced AI for precise analysis. This ensures unparalleled precision, setting a new standard. Find out more about the unique data pull for this article.
Donald Trump’s recent stop at a McDonald’s is hotly discussed online and in the media. Those on the left view it as a trivial campaign stunt, but for many voters, it’s a gesture of good-humored solidarity with working Americans.
— Donald J. Trump (@realDonaldTrump) October 21, 2024
Voter discussions about this event are split along partisan lines. Democrats and liberals are mostly critical, calling the campaign stop “staged,” “pretend,” and “disrespectful.” Trump supporters, meanwhile, reacted positively, embracing Trump’s tongue-in-cheek but authentic retail politics as indicative of his relatable love for America and Americans.
Reactions to the McDonald’s visit serve as a microcosm of Trump’s broader campaign strategy, underscoring his unique ability to tap into working-class nostalgia, populism, and defiance against elitism.
Why McDonald’s Matters
From a simple fast-food stop, a narrative emerges that reflects the broader divide in the American electorate. MIG Reports data shows:
Support from Trump’s Base
- 60% of Trump supporters express strong positive sentiments toward the McDonald’s visit.
- Many view it as a testament to Trump’s connection with everyday Americans, a leader who eschews elitism and embraces the working class.
- Comments from this group suggest Trump’s authenticity continues to bolster his populist appeal.
- This gesture reinforces beliefs that Trump is “one of us,” a sentiment key to his ongoing political success.
Humor Among Supporters
- 30% of supporters admit it's performative, but say a lighthearted moment being twisted by the media is as unserious as Trump working at McDonald’s.
- While they still support the visit, they focus on countering liberal narratives with things like, "It's just fries and a burger."
- They emphasize the hypocrisy of incredulous media reactions over any meaningful political impact the event may have.
Breathless Indignation from the Left
Despite widespread jocularity among Republicans, the media and Democrats flail against the campaign stunt.
Walz on The View: Trump going to work at a McDonald's was disrespectful to McDonald's workers. pic.twitter.com/2ZMB9MrNNI
— Washington Free Beacon (@FreeBeacon) October 21, 2024
Out-of-Touch Criticism
- 70% of liberal reactions to the McDonald’s visit were negative, often mocking it as a low point in presidential decorum.
- Many on the left seize upon the chance to frame Trump as out of touch with the responsibilities of leadership, saying he made a mockery of the working class.
- Liberals also say Trump’s McDonald’s appearance clearly shows his unhinged or declining mental state.
Moderates and Traditional Republicans
- 20% of liberals react with deep seriousness, framing the visit as indicative of a troubling populist trend within the Republican Party.
- They call it a facile attempt to curry favor with everyday Americans while he fails to adequately address more substantive issues.
- Some say theatrics detract from pressing social and economic issues, insisting Trump is engaging in frivolous behavior.
Meme Culture and the Power of Symbolism
One of the most fascinating aspects of Trump’s McDonald’s visit is how powerfully it is amplified through memes and social media. Supporters and critics alike have used images and symbols to create narratives that align with their perspectives.
Supportive Memes
- Trump voters quickly turned the McDonald’s stop into a meme, celebrating his authenticity.
- Homage memes frame Trump as relatable, using his friendly and personable image to contrast him with political and cultural elites who they see as hostile and disingenuous.
- Many memes mock the over-serious reactions from Democrats and the media which claim the stunt is deceptive and staged.
Critical Memes
- Critics of the McDonald’s visit attempt to portray Trump as unserious or unfit for leadership, making light of his penchant for fast food and claiming he is “not well.”
- Many in the media feign confusion, calling the event “bizarre” or “not logical,” generating more memes among those who disbelieve the media’s sincerity.
Trump at McDonald’s being shown how French fries are made pic.twitter.com/neD4qa74MB
— Acyn (@Acyn) October 20, 2024
The Iconography of Trump’s Campaign
Trump’s ability to harness powerful images to reinforce his message isn’t limited to McDonald’s. His campaign phot ops have been unparalleled in this election, with many pointing to iconic images filled with emotion, patriotism, and memetic power.
The most iconic campaign of all time pic.twitter.com/Tw2TLFg0eu
— End Wokeness (@EndWokeness) October 20, 2024
Voters compare memorable imagery from Trump’s campaign, including:
- Trump’s mugshot in 2023, which became a symbol of his "politics of defiance." Supporters view this image as representing the fight against a corrupt system.
- Likely the most powerful image from the campaign, many people mention Trump’s defiant pose after the failed assassination attempt.
- Many also point to images of Trump and RFK Jr., representing the unifying and cross-party enthusiasm for the populist MAGA platform.
- Some also point to images of Trump sipping cola at the Al Smith dinner as a sign of his collectedness in a hostile environment.
Momentum Building for the Trump Camp
The McDonald’s stop may seem trivial at first glance, but voter discussions around the event reveal much about the race and American feelings around average citizens versus elites and power brokers.
- Populism Over Performance: Trump supporters view him as relatable and capable of connecting with American working-class values. They voice their admiration for a leader who "gets them."
- Liberal Elitism: The left’s continued attacks elicit accusations of establishment figures demeaning and alienating voters. Their unwillingness to see the power in Trump’s endearing gestures is glaring weakness in their own political strategy.
- A Visual Campaign: From mugshots to fast-food stops, Trump’s campaign thrives on powerful, patriotic imagery. These symbols of defiance and authenticity resonate deeply with voters who feel overlooked by the political establishment.