Recent MIG data shows that the discussion on the Israel-Hamas war appears to have a mix of both pro-Israel and pro-Palestine comments on platforms like X (formerly Twitter). However, the majority of hashtagged comments tend to lean more towards pro-Palestine sentiments.

On TikTok, pro-Palestine hashtags vastly outweigh pro-Israel hashtags in a way that is inconsistent with other social platforms across the internet. This discrepancy suggests that pro-Palestine content on TikTok may not be completely organic.

In addition, discussion about the Israel-Hamas conflict significantly increased on social media following the October 7 attack. Prior to the 7th, posts about Israel and Palestine on both X and TikTok were negligible and posts and views dramatically increased from October 7 on.

Posts Before and After October 7

Average daily posts on X 15 days before and after October 7

• Posts using the hashtag #israel reached a high of 251,331 on X on October 7.
• Posts using the hashtag #palestine reached a high of 136,498 on X on October 7.

• Posts using the hashtag #israel reached a high of 181,500 on TikTok on October 7.
• Posts using the hashtag #palestine reached a high of 403,872 on TikTok on October 14.

Pro-Palestine and Pro-Israel Hashtags

• Since October 6, 2023, interest levels in pro-Palestine hashtags (#palestine and #freepalestine) have skyrocketed.
• Based on total post counts and TikTok’s proprietary interest score, pro-Palestine posts reached a high of nearly 1 million between October 14-20, 2023.
• In contrast, pro-Israel hashtags on TikTok only reached a high of just over 113,000 between October 7-13, 2023.
• Pro-Palestine content on TikTok vastly outweighs pro-Israel content. Since October 6, there were a total of 10 times as many pro-Palestine hashtags on TikTok as pro-Israel hashtags.

• On X, pro-Israel and pro-Palestine hashtags are much closer in volume. Tracking the hashtags #israel, #standwithisrael, #palestine, and #freepalestine, MIG data shows divided discussions.
• At the end of October, pro-Palestine hashtags on X reached a high of approximately 250,000.
• Pro-Israel hashtags on X reached a high of approximately 83,000 at the beginning of November.
• Pro-Palestine content on X outweighs pro-Israel content, but only by less than double since the end of October.

What People Are Saying

Based on the content of the analyzed discussions online, it is apparent that the comments heavily favor Palestine.

Palestine

• There is a high usage of hashtags such as #FreePalestine, #Gaza_Genocide, and #IsraelisGenocidalState, which indicates strong criticism of Israel.
• Pro-Palestine comments often criticize Israel's actions and policies, accuse Israel of human rights violations, and express sympathy for the Palestinians.
• They also call for a halt to Israel's occupation and the recognition of Palestine's statehood.
• These comments also tend to criticize U.S. politicians and policies that support Israel, and call for solidarity movements for Palestine.

Israel

• Pro-Israel comments, on the other hand, often criticize Hamas and accuse them of terrorist activities.
• They argue that Israel has a right to defend itself against Hamas' attacks, and some even call for the complete elimination of Hamas.
• These comments also often express concern for Israeli hostages and criticize the UN and U.S. politicians for their perceived support of Hamas.

Potentially Biased Content

The implications of MIG data raise concerns about the potential skewing or bias of content, especially on TikTok.

• Some commentors online suggest TikTok might be purposefully promoting or suppressing certain narratives, possibly as a result of commercial pressures or political influences.
• For example, Elon Musk's reaction to advertisers allegedly trying to influence X content raises questions about the potential for corporate or government influence over the dissemination of information on all social platforms.
• However, it is challenging to definitively determine whether the content is purposefully skewed, based on public comments alone.
• While the discussions suggest possible bias or skewing, they also reflect users' individual perceptions, which may be influenced by various factors.

Further research would be required to definitively establish the extent and nature of any potential skewing of content on TikTok.