A big discussion prior to the 2024 election was the gender divide in support for Trump and Harris. Many concluded women would overwhelmingly turn out for Harris, based on “women’s rights” or abortion issues. However, surprising results showing Trump gaining ground with women, shocking some observers.

I don't know who needs to hear this, but Trump won white women outright pic.twitter.com/sxO5oc7pEw

— Jack Poso 🇺🇸 (@JackPosobiec) November 6, 2024

Despite conventional narratives suggesting women would vote strongly based on abortion, post-election conversations are illuminating. While past elections hinged on topics like abortion and identity politics, this election saw many women—and other voter groups—recalibrating toward economic stability, women’s safety, and traditional values.

🚨 JUST IN: Trump gains in nearly every demographic from 2020

🔴 Women: +2
🔴 Men: +3
🔴 Non-college: +6
🔴 Hispanic: +6
🔴 Black: +7
🔴 Young: +10 pic.twitter.com/qNcFOTDAVm

— Eric Daugherty (@EricLDaugh) November 6, 2024

Democrats Feel Women Failed Them

Around 40% of Democratic comments voice disappointment over female support for Trump. Many lament the disappointing turnout for abortion as the cornerstone issue of the Harris campaign.

This is “political analyst” & former poly-sci professor Dr. Arlene who brainwashed hundreds of thousands of people on TT into thinking Harris would win.

On Nov 5th, she told a story about how she taunted a grocery store worker about how Harris was 100% going to win

On Nov 6th,… pic.twitter.com/NbVhQ6uftx

— Collin Rugg (@CollinRugg) November 7, 2024

• A common theme among Democrats was disappointment over women supporting Trump, viewing it as a step back for women’s rights.
• Many Democrats express anxiety that Trump will roll back progress on abortion and gender equality.
• However voting results suggest women want policies that align with their family priorities and provide practical solutions.

Analysis

Previous MIG Reports data showed women are underrepresented in online political discourse. This may suggest that women voting for Trump are either less inclined to discuss it, or simply not captured due to lack of online presence.

Remember all those ads about "your husband won't know who you voted for?"

Turns out it wasn't their husbands that they were hiding their vote from, it was their judgy lefty girly pals.

— mrs. dobbins ☕️🪶 (@mrsdobbins_) November 6, 2024

The rise of policy-driven voting behavior among women may be attributed to the receding influence of gender ideology. This presents a strategic opportunity for Republicans to continue appealing to women with a platform that addresses concrete concerns.

Economic Stability Trumps Abortion

Drastically rising prices, particularly for essentials like groceries, healthcare, and housing, has become a major driver of political sentiment among female voters.

• Roughly 65% of women discussing the election online say economic concerns are the top priority.
• Women say things like, “Financial stability matters more than any other issue right now,” pointing to high costs and stagnant wages.
• Many women credit Trump’s policies with lower inflation and better household finances—they see his return as a path to restoring stability.

Analysis

Women directly link economic stability to their families' well-being. This trend suggests the social and identity issues emphasized in the culture over the last decade have lost potency amid economic fears.

In 2024, women are making decisions based on financial considerations, which they see as non-negotiable. For a Republican administration, continuing to address voter economic concerns pragmatically could solidify and increase this trend.

Sick of “Woke” Politics

Many women say they view Trump’s emphasis on traditional values as a welcome departure from identity politics.

• 30% of Republicans celebrate Trump's cultural alignment with anti-woke values.
• 25% of women say they feel alienation from Democratic messaging on woke issues—particularly transgender rights and women’s safety.
• Many say transgender policies, particularly in women’s sports and public spaces, are more severely encroaching on women’s rights than abortion restrictions.

Analysis

Trends suggests there may be a growing cultural shift to the right, with conservative female voters rallying to reorient around traditional values over progressive ideology. Republican messages that champion economic stability, safety, and family-focused policies resonate deeply with women. As identity politics increasingly alienates this voter base, progressives may continue to lose hold on women.

Failed “Women’s Rights” Movement

Many on the left lauded abortion as the most critical issues for women in 2024. Although it was a dominant issue in the 2022 midterms post-Dobs, current trends show the economy and personal safety supersede abortion issues for many women.

• Only 20% of women discussing the election emphasize abortion, suggesting a diminishing role in shaping female voting patterns.
• Many in this group—particularly mothers—say they prioritize “women’s rights” in the form of securing the border and female spaces.
• While many voters still express concern over potential abortion rollbacks in certain states, this does not seem to have a dramatic impact on the presidential race.

Analysis

Many women, including pro-choice advocates, are balancing abortion issues with more pressing economic and safety concerns. State races show a significant number of women still place importance on abortion, however Republican messaging about states’ rights post-Roe may impact voter decisions for national issues.

For a week leading up to the election, MIG Reports data on voter conversations using "nation" versus "country" shows a chasm between conservative and progressive perspectives. While seemingly interchangeable, these terms reveal nuanced divides in how Americans conceptualize identity, values, and the nation’s future.

A Hidden Red Vote?

This divergence in language illustrates the ideological divide in how conservatives and progressives perceive the essence of American identity.

• Conservatives use “nation” as a unified ideal to defend, while “country” serves as a metric by which to judge current policies and governance.
• Progressives invoke “country” in a forward-looking critique, advocating for systemic reform, and view “nation” as a shared moral landscape.

These linguistic choices show distinct value differences and contrasting visions for the future of America. The polarized discourse mirrors growing complexities in American political identity today.

America the “Nation”

Conservatives

• Conservatives frame their language around ideas of tradition, loyalty, and protection.
• They use "nation" as a call to defend a unified American identity and preserve foundational values.
• This perspective includes a tone of urgency, rallying to safeguard the “nation” from cultural or political shifts they see as threats.
• There’s a nostalgic or protective tone, where the “nation” symbolizes an America they believe in.
• Those on the right associate American identity as intrinsic and immutable.
• The word “nation” encapsulates pride and a duty to uphold the sovereignty of America’s founding, often with an implicit expectation of cultural continuity.

Progressives

• Those on the left typically use “nation,” to emphasize a shared moral responsibility rather than a national identity.
• It's used to invoke a cultural identity based on ideology rather than tied to a vision of America as a sovereign nation.
• For progressive, “nation” is a collective aspiration, one that leans toward diversity and equality, rather than geopolitical entity with a certain set of values.
• The progressive use of “nation” often implies targeted language about the people of America within a more globalist worldview.

American the “Country”

Conservatives

• For conservatives, "country" often symbolizes the physical and political entity of the United States—its borders, laws, and governance.
• When they discuss "country," it’s frequently in contexts of sovereignty, security, and economic self-sufficiency.
• The term ties accountability and critique of governance failures, especially threats to American stability, like immigration or foreign policy decisions.
• Conservatives use "country" when discussing what needs defending—a place whose integrity must be protected against the erosion of traditional values.
• The tone is frequently critical when discussing policies that, in their view, compromise national unity or economic vitality.

Progressives

• For progressives, "country" is not only a political or geographic entity—it represents social movement toward DEI and systemic reform.
• The term is often used to critique social and economic policies they feel fail to support marginalized groups or uphold social justice.
• In their discourse, "country" becomes a symbol of an unreached potential, or an America that should be reimagined to serve equity and inclusion.
• Progressives see "country" as a reflection of the nation’s moral and social responsibilities and use it to emphasize the need for systemic changes
• Unlike conservatives, who see it as something to safeguard, progressives speak of "country" in terms of what needs improvement from within.

Prior to Sean “P Diddy” Combs’s arrest, "Nice try, Diddy" began as a humorous meme used to mock him for his relentless self-promotion and involvement in multiple projects. People spammed the phrase in the comments of unrelated posts and ads as a way to sarcastically suggest he was behind everything.

However, after Diddy is facing serious allegations, including sex trafficking, the phrase took on a darker, more critical tone. It now reflects public skepticism and disdain, particularly toward his attempts to maintain a positive public image. Now, people use the phrase to imply a sarcastic disbelief in his sincerity.

MIG Reports analysis shows the phrase “Nice try Diddy” has evolved as a focal point in cultural and political commentary. It symbolizes the public’s sharpened skepticism toward high-profile figures for nefarious, behind-the-curtain acts.

This seemingly lighthearted meme conveys a barbed critique of Diddy’s alleged crimes, contradictions, or hypocrisy. The phrase signals shifting cultural patterns around authenticity, the complex role of celebrity activism, and polarized views among average Americans.

Omg. The woman who was standing by and watching Diddy blackmail and sexually assault men, women and children is now weeping begging you to vote for Kamala Harris. pic.twitter.com/FZYhpjOEJr

— Green Lives Matter (@Ultrafrog17) November 1, 2024

Cynicism and Skepticism

Posts using “Nice try Diddy” convey a powerful skepticism toward establishment and elite figures. It questions their intentions, especially when actions do not match their professed beliefs.

For instance, when celebrities who advocate for social change simultaneously flaunt luxurious lifestyles or engage in contentious politics, audiences often respond with this phrase as a callout of perceived hypocrisy.

This pattern speaks to a cultural climate in which authenticity is increasingly prized. After Diddy’s recent arrest, skepticism toward his actions and potential crimes transform the phrase into a more serious critique, conveying deep distrust and disgust.

Contradictions in Celebrity Activism

"Nice try, Diddy” also reveals the contradictions in celebrity activism, where persona and identity is synonymous with wealth and luxury. When public personalities delve into political or social commentary, especially on issues like inequality or social justice, “Nice try Diddy” becomes a pointed response to hypocrisy.

Diddy's arrest, combined with the ongoing historical lack of transparency on Jeffrey Epstein's client list, the dissonance resonates more deeply. Many Americans question the chances of justice for elites involved in heinous crimes as none seem to face proportional consequences.

Distrust of Political Elites

Discourse around “Nice try Diddy” extends beyond celebrity culture into political polarization, especially regarding figures like Kamala Harris. Supporters and detractors alike use similar expressions to bolster their narratives, framing opposing viewpoints as out-of-touch or disingenuous.

This polarization reinforces political identities, creating a landscape where opposing ideas often seem trivialized, further widening divides. The added layer of Diddy’s recent controversies amplifies the meme’s resonance in polarized circles. The phrase indicates skepticism is growing toward political and cultural elites.

Indicative Cultural and Political Forces

“Nice try Diddy” echoes cultural critiques around the role of celebrities in politics, amplifying widespread frustration with disingenuous narratives from establishment elites.

This discontent fuels a demand for authentic leadership, causing people to rally around candidates and influencers they see as more relatable or “real.” People call for congruence between rhetoric and action, amplified by high-profile figures facing legal and moral scrutiny.

This reinforces the anti-establishment sentiments sweeping through contemporary discourse, which is often manifested in memes and ironic online endeavors.

“Nice try, Diddy” echoes older memes like “Epstein didn’t kill himself,” resonating with public skepticism toward elites protecting themselves. While Diddy is certainly a cultural force, his association with the political class also erodes any significant grasp as a cultural influence.

Overall, “Nice try Diddy” reflects a growing political groundswell where authenticity is non-negotiable, and public accountability extends beyond elected officials to include influential cultural figures.

With his recent allegations casting a long shadow, this phrase underscores a societal shift toward decentralizing authority and demanding accountability and transparency from establishment elites.

On Oct 30, former Mayor of University Park, MD, was arrested for owning copious amounts of child porn—including child sexual abuse material known as CSAM. MIG Reports data shows social media reactions to this event are outraged but ultimately apathetic.

Discussions have sporadically emerged across social media due to this high-profile case and a general climate of social unease regarding children’s safety. However, discussion remains relatively low compared to other topics.

While some voices rally for significant reform, most conversations reveal a public wary of sustained engagement on such dark issues. Within the existing dialogue, there is deeply negative sentiment and an undercurrent of apathy. This suggests, while Americans are concerned, they are reluctant to face these tragic and sensitive issues head-on.

This despicable “man” and former mayor of University Park, Maryland, was arrested with more than 45,000 files related to child pornography and charged with 28 felonies.

Joel Biermann (D) is a huge Kamala supporter and detractor of Trump. We need to protect our kids. pic.twitter.com/85kiWWRzKD

— Jessica O’Donnell 🏈 (@heckyessica) October 30, 2024

Discussions are Low

Although child exploitation and safety represent pressing concerns, general discussion levels on these topics are notably low.

MIG Reports data shows conversations directly addressing issues like CSAM, child trafficking, and systemic child protection flaws only constitute 2-15% of overall discourse.

The sparse nature of these discussions, especially considering the severity of the topic, suggests people are uncomfortable discussing it. When instances of exploitation surface, there are brief moments of public outcry, but discussions quickly lose momentum. Sadly, most are overshadowed by other trending topics or national political events.

Overwhelmingly Negative Sentiment

When child protection issues do garner attention, the reactions are profoundly negative. Public reactions often reflect feelings of frustration, anger, and betrayal, with people expressing disillusionment in both government and societal responses.

Sentiment analysis indicates a score as low as -0.6 on a scale from -1 to 1, revealing the depth of negativity. Americans are unhappy with how institutions address, or fail to address, child exploitation issues.

The negative tone is consistent, highlighting a strong belief that current systems and officials are falling short in their duty to protect the vulnerable. Comments frequently call out inaction, corruption, and a lack of accountability. They urgently want reform, which many feel is either ignored or deflected by those in power.

Apathy and Superficial Concern

Perhaps the most telling aspect of the discourse is a pervasive sense of apathy, paired with what many describe as a superficial or surface-level concern for children’s safety. While some voices advocate passionately for change, the majority of responses suggest a resigned, almost cynical view of societal priorities.

Many people appear skeptical that the heightened emotions surrounding cases of child exploitation will lead to lasting change. This sentiment points to a belief that public outcry has become performative—high in rhetoric but lacking depth and action.

This "surface-level" engagement reflects a societal malaise, where the public is increasingly resigned to viewing these issues as intractable, with little hope for meaningful improvement.

Democratic Senate candidate for Missouri, Lucas Kunce, hosted a shooting range photo op, which included former Congressman Adam Kinzinger. During the event, Kunce hit a reporter with shrapnel ricochet from metal targets just a few yards away. The injury required non-life threatening first aid.

Great day at the range today with my friend @AdamKinzinger. We got to hang out with some union workers while exercising our freedom. Always have your first aid kit handy. Shrapnel can always fly when you hit a target like today, and you’ve got to be ready to go. We had four first… pic.twitter.com/Qu4YxfrtrU

— Lucas Kunce (@LucasKunceMO) October 23, 2024

With approximately 10 million views overnight, this incident ignited dramatic reaction from the left and the right. It also highlights the contentious nature of gun culture and American politics.

In attempting to connect with traditional American pastimes and gun enthusiasts, Kunce instead drew severe criticism and derision from many on the right—especially gun owners. The incident’s impact on Kunce’s campaign in Missouri against Senator Josh Hawley is yet to be fully revealed, but many are harshly criticizing the safety failure.

I know the Kunce campaign needed a shot in the arm, but this is taking it a little far …

— Josh Hawley (@HawleyMO) October 23, 2024

Soft Defense Beaten by Aggressive Mockery

Kunce’s base mostly views the incident positively. They emphasize themes of freedom, camaraderie, and a hands-on approach to connecting with voters. For supporters, Kunce’s participation in a traditional American activity like target shooting strengthens his image as a relatable, down-to-earth candidate. They believe he understands and respects the culture of his constituents.

However, negative sentiment dominates the broader national conversation. Many call the incident reckless, particularly withing the national discourse around gun violence. Critics, including moderates and politically neutral observers, focus on the safety failures of the event. People use words like “irresponsible” and “negligent” to describe Kunce’s actions.

The accidental injury from shrapnel only exacerbates these concerns, leading many to question Kunce’s judgment and leadership abilities. Many, including gun owners, view the event as tone-deaf and incompetent, especially given the blatant violation of gun safety practices.

Many online are using memes to mock and ridicule all parties involved. Kunce, Kinzinger, and others promoting what many view as an embarrassing and failed photo op, only further amplified the ridicule.

https://t.co/KfMXIghBZf pic.twitter.com/IUHIuhdAkR

— The Right To Bear Memes (@grandoldmemes) October 23, 2024

Holy fuck, did they use a tourniquet to hold a piece of gauze on this lesbian's flesh wound? https://t.co/jDxr8TMb3D pic.twitter.com/Qgorz9Vcs4

— Feni𝕏 Ammunition (@FenixAmmunition) October 23, 2024

Impact on Kunce’s Campaign

Support

The target shooting incident could have far-reaching implications for Kunce’s Senate race. Among his core supporters, the event reinforces his image as a man of the people, potentially energizing rural and pro-gun Democrats who see him as aligned with their values.

For supporters, Kunce’s connection with union workers improves sentiment, positioning him as someone who understands working-class struggles and traditions. In Missouri, where gun ownership is often seen as a marker of individual freedom and cultural identity, making a gesture toward gun support may increase Kunce’s appeal.

Damage

However, the negative reaction from moderates and swing voters nationwide could hurt Kunce’s chances. The safety concerns raised by the incident, especially by injuring a reporter, likely alienate voters who understand gun safety and personal responsibility.

Critics and those already on the fence could be swayed toward Hawley, who claims more real-world understanding of gun ownership and stronger leadership. The incident gives Kunce’s opponents an opening to criticize his judgment, potentially shifting the race’s dynamics as the event continues to dominate public discourse.

The intersection of religion and politics remains divisive in American discourse, particularly when public figures make statements that evoke strong religious, and areligious, sentiments. Two recent events sparked discussions about Christianity in the Republican and Democratic parties.

• At a Kamala Harris rally, two attendees loudly proclaimed, “Jesus is Lord.” She responded saying, “you’re at the wrong rally.”
• During a Republican rally, J.D. Vance replied, “That’s right, Jesus is King,” to audience members who shouted similar sentiments.

Unbelievable!!

As Kamala is on stage fear mongering about abortion, someone shouts “Jesus is Lord!” To which she replies:

“Oh, I think you guys are at the wrong rally.”

Christians are not welcome in Kamala’s Democrat Party. Vote accordingly. pic.twitter.com/aoJiRqnERK

— Charlie Kirk (@charliekirk11) October 18, 2024

WOW.

Someone just yelled “JESUS IS KING!” at a JD Vance rally

His response?

“That’s right. Jesus is King.” ✝️

48 hours ago, Kamala had a young boy dragged out of her rally for yelling the same thing, telling him he was “at the wrong rally”

pic.twitter.com/LJ1GgXCs00

— Benny Johnson (@bennyjohnson) October 20, 2024

These two events sparked fervent reactions on social media among secular and religious audiences. MIG Reports data shows:

• Overall reactions to Harris are mostly negative but positive toward Vance.
• Liberals and younger voters reacted most positively to Harris.
• Conservative Christians and young voters responded most positively to Vance.

Harris: "You’re at the Wrong Rally"

65% Negative Sentiment

• Harris’s dismissal of Christians received widespread criticism.
• Many Americans view it as disrespectful and indicative of the Democratic Party’s broader disconnect from faith-based voters.
• Many comments accuse Harris of being anti-Christian, expressing distrust of her stance on religion.

15% Positive Sentiment

• Harris supporters defended her decision to prioritize political discourse over religious declarations.
• They praise her for maintaining the separation of church and state.
• Progressives and secular voters are the most vocal supporters of Harris’s comments.

15-20% Neutral Sentiment

• Some are indifferent, focusing on the political strategy behind Harris’s response.
• They avoid engaging emotionally with the religious component, taking a hands-off approach.

Vance: "Jesus is King"

45% Positive Sentiment

• Vance’s affirmation of faith resonates strongly with religious conservatives.
• Supporters se his statement as a bold and necessary alignment of moral and political values.
• They praise him for integrating Christianity into his political platform.

35% Negative Sentiment

• Secular liberals and some moderates criticize Vance’s statement, arguing it blurs the lines between church and state.
• Detractors question the sincerity of his religious rhetoric, accusing him of using faith for political gain.

20% Neutral Sentiment

• Some responses are indifferent, focusing instead on broader political issues and downplaying the significance of Vance’s religious affirmation.

Demographic Patterns

Both incidents drew sharp demographic divides. These patterns reveal cultural fault lines between different political and religious groups in the U.S.

Kamala Harris

• Religious Voters: There is overwhelming disapproval from religious conservatives, particularly Christians who feel alienated by Harris’s disregard for faith. About 80% of comments from these groups express strong negative reactions.
• Political Groups: Liberal and progressive voters are more likely to defend Harris, with up to 70% of comments either positive or neutral toward her stance.
• Age Demographics: Younger voters, particularly those under 35, are more inclined to support Harris’s secular approach. 55+ voters are critical, often citing traditional religious values as being under threat by her rhetoric.

J.D. Vance

• Religious Conservatives: Evangelical Christians and conservative Republicans are the largest supporters. They view faith as a necessary affirmation of America’s Christian identity and moral framework.
• Secular and Progressive Voters: Criticism of Vance comes largely from secular progressives. They see his statement as an inappropriate merger of faith and governance. They emphasize keeping religion out of political rhetoric.
• Independents and Moderates: Independent voters have mixed reactions, with some willing to engage with religious messaging while others are skeptical about its relevance to governance.

Linguistic and Rhetorical Themes

The language used in reactions provides additional insight into the role of religion in public life.

Kamala Harris

• Dismissive Rhetoric: Many view Harris’s remark, "You’re at the wrong rally," as dismissive. They say it furthers perceptions of Democrats as disconnected from voters of faith. Religious conservatives feel excluded by her response.
• Religious Imagery: Critics of Harris use religious imagery, with phrases like "Kamala Hates Jesus." These responses frame her as antagonistic to Christian values, highlighting the divide between secular and religious voters.

J.D. Vance

• Religious Affirmation: The phrase "Jesus is King" resonates with those who see it as an affirmation of faith in public life. The use of religious language is a rallying cry for conservative Christians.
• Polarizing Rhetoric: Critics use terms like "manipulating faith" and "political opportunism" to express their disapproval of religion and politics. Secular voters are skeptical about the sincerity and appropriateness of religious rhetoric.

Deeper Meaning and Cultural Implications

Kamala Harris

Harris’s interaction underscores the challenge progressive politicians face in navigating secular progressivism with religion and politics. Many Americans view her dismissiveness as emblematic of an anti-religious agenda that alienates voters of faith, particularly those from more conservative Christian backgrounds.

J.D. Vance

Vance’s embrace of religious rhetoric represents the Republican Party’s broader alignment with Christian conservatism. His affirmation of faith is celebrated by supporters as a necessary expression of moral governance. However, critics object to religion as a political tool or a violation of separating church and state.

Donald Trump’s recent stop at a McDonald’s is hotly discussed online and in the media. Those on the left view it as a trivial campaign stunt, but for many voters, it’s a gesture of good-humored solidarity with working Americans.

pic.twitter.com/YkLtEaC3OI

— Donald J. Trump (@realDonaldTrump) October 21, 2024

Voter discussions about this event are split along partisan lines. Democrats and liberals are mostly critical, calling the campaign stop “staged,” “pretend,” and “disrespectful.” Trump supporters, meanwhile, reacted positively, embracing Trump’s tongue-in-cheek but authentic retail politics as indicative of his relatable love for America and Americans.

Reactions to the McDonald’s visit serve as a microcosm of Trump’s broader campaign strategy, underscoring his unique ability to tap into working-class nostalgia, populism, and defiance against elitism.

Why McDonald’s Matters

From a simple fast-food stop, a narrative emerges that reflects the broader divide in the American electorate. MIG Reports data shows:

Support from Trump’s Base

• 60% of Trump supporters express strong positive sentiments toward the McDonald’s visit.
• Many view it as a testament to Trump’s connection with everyday Americans, a leader who eschews elitism and embraces the working class.
• Comments from this group suggest Trump’s authenticity continues to bolster his populist appeal.
• This gesture reinforces beliefs that Trump is “one of us,” a sentiment key to his ongoing political success.

Humor Among Supporters

• 30% of supporters admit it's performative, but say a lighthearted moment being twisted by the media is as unserious as Trump working at McDonald’s.
• While they still support the visit, they focus on countering liberal narratives with things like, "It's just fries and a burger."
• They emphasize the hypocrisy of incredulous media reactions over any meaningful political impact the event may have.

Breathless Indignation from the Left

Despite widespread jocularity among Republicans, the media and Democrats flail against the campaign stunt.

Walz on The View: Trump going to work at a McDonald's was disrespectful to McDonald's workers. pic.twitter.com/2ZMB9MrNNI

— Washington Free Beacon (@FreeBeacon) October 21, 2024

Out-of-Touch Criticism

• 70% of liberal reactions to the McDonald’s visit were negative, often mocking it as a low point in presidential decorum.
• Many on the left seize upon the chance to frame Trump as out of touch with the responsibilities of leadership, saying he made a mockery of the working class.
• Liberals also say Trump’s McDonald’s appearance clearly shows his unhinged or declining mental state.

Moderates and Traditional Republicans

• 20% of liberals react with deep seriousness, framing the visit as indicative of a troubling populist trend within the Republican Party.
• They call it a facile attempt to curry favor with everyday Americans while he fails to adequately address more substantive issues.
• Some say theatrics detract from pressing social and economic issues, insisting Trump is engaging in frivolous behavior.

Meme Culture and the Power of Symbolism

One of the most fascinating aspects of Trump’s McDonald’s visit is how powerfully it is amplified through memes and social media. Supporters and critics alike have used images and symbols to create narratives that align with their perspectives.

Supportive Memes

• Trump voters quickly turned the McDonald’s stop into a meme, celebrating his authenticity.
• Homage memes frame Trump as relatable, using his friendly and personable image to contrast him with political and cultural elites who they see as hostile and disingenuous.
• Many memes mock the over-serious reactions from Democrats and the media which claim the stunt is deceptive and staged.

Critical Memes

• Critics of the McDonald’s visit attempt to portray Trump as unserious or unfit for leadership, making light of his penchant for fast food and claiming he is “not well.”
• Many in the media feign confusion, calling the event “bizarre” or “not logical,” generating more memes among those who disbelieve the media’s sincerity.

Trump at McDonald’s being shown how French fries are made pic.twitter.com/neD4qa74MB

— Acyn (@Acyn) October 20, 2024

The Iconography of Trump’s Campaign

Trump’s ability to harness powerful images to reinforce his message isn’t limited to McDonald’s. His campaign phot ops have been unparalleled in this election, with many pointing to iconic images filled with emotion, patriotism, and memetic power.

The most iconic campaign of all time pic.twitter.com/Tw2TLFg0eu

— End Wokeness (@EndWokeness) October 20, 2024

Voters compare memorable imagery from Trump’s campaign, including:

• Trump’s mugshot in 2023, which became a symbol of his "politics of defiance." Supporters view this image as representing the fight against a corrupt system.
• Likely the most powerful image from the campaign, many people mention Trump’s defiant pose after the failed assassination attempt.
• Many also point to images of Trump and RFK Jr., representing the unifying and cross-party enthusiasm for the populist MAGA platform.
• Some also point to images of Trump sipping cola at the Al Smith dinner as a sign of his collectedness in a hostile environment.

Momentum Building for the Trump Camp

The McDonald’s stop may seem trivial at first glance, but voter discussions around the event reveal much about the race and American feelings around average citizens versus elites and power brokers.

• Populism Over Performance: Trump supporters view him as relatable and capable of connecting with American working-class values. They voice their admiration for a leader who "gets them."
• Liberal Elitism: The left’s continued attacks elicit accusations of establishment figures demeaning and alienating voters. Their unwillingness to see the power in Trump’s endearing gestures is glaring weakness in their own political strategy.
• A Visual Campaign: From mugshots to fast-food stops, Trump’s campaign thrives on powerful, patriotic imagery. These symbols of defiance and authenticity resonate deeply with voters who feel overlooked by the political establishment.

Donald Trump’s appearance at a Pittsburgh Steelers game, with support from former players Le'Veon Bell and Antonio Brown, sparked intense discussions across social media. The intersection of sports and politics, combined with Trump's polarizing presence, generated fervent support and harsh criticism.

Something truly beautiful is happening in Pittsburgh, Pennsylvania right now. Former Steelers Legends Antonio Brown and Le’Veon Bell are registering hundreds of new Trump voters

The culture is with Trump all the way this time.
pic.twitter.com/U4BoCgTM1n

— George (@BehizyTweets) October 20, 2024

However, reaction may also point to a hidden or silent vote, quietly aligning with Trump’s values and leadership without engaging in the volatile public discourse.

President @realDonaldTrump arrives at Acrisure Stadium to chants of U-S-A! 🇺🇸 pic.twitter.com/TaVUjTDuT9

— Margo Martin (@margommartin) October 21, 2024

Polarization in Public Discourse

Voter conversations online are polarized about Trump’s connection with the Steelers. Sentiment trends demonstrate a split between those who view Trump as a symbol of traditional American values and those who see his involvement in sports as problematic.

Some also point out that television coverage of Trump at the Steelers game was extremely limited, showing only a few seconds of him on the Sunday Night Football broadcast. However, viral social media videos show the crowd loudly and enthusiastically cheering, “USA, USA, USA,” as Trump waved down from his box seats.

Actual footage of the Steelers game tonight NBC won’t show you. pic.twitter.com/iK35jYAiDc

— Charlie Kirk (@charliekirk11) October 21, 2024

The implication may be that—while online conversations are highly polarized, real-life voters are charged for Trump’s patriotic message. Thousands of fans cheering in a football stadium may capture sentiments which are absent online as not all voters engage in political discourse on social media.

Positive Sentiment

Around 45% of comments across various platforms express support for Trump, emphasizing his alignment with American values, patriotism, and leadership. Many fans appreciate his connection to blue-collar workers and traditional values, especially among older demographics, who see him as a “real American” representing their interests.

Negative Sentiment

Around 35-40% are critical of Trump’s appearance at the game, often voicing concerns about politicizing sports. These sentiments are especially pronounced among younger fans, who tend to view Trump’s involvement as divisive and distracting from the Steelers' legacy.

Former Pittsburgh Steelers are split on the Presidential election. One side has Mean Joe Greene, Jerome Bettis, and the family of Franco Harris supported her..

and the other has Leveon Bell & Antonio Brown.

Different class of folks for sure.

— Ryan Clark (@Realrclark25) October 20, 2024

Neutral Sentiment

Roughly 20% are neutral, focusing on the spectacle of Trump’s appearance without delving deeply into political allegiances. This group reflects the broader discomfort with the merging of sports and politics, without taking a strong stance.

A Hidden or Ignored Vote?

Though polarization dominates public discourse, there are signs of hidden support for Trump among those who choose not to voice their opinions openly.

Rising Focus on American Values

The volume and sentiment around American Values discussions have both increased, with up to 1,600 comments per day, reflecting growing resonance, particularly among older, conservative voters. Many in this group may avoid engaging in public debates but align strongly with Trump's ideals, contributing to the silent support.

Decreasing Engagement with Racial Issues

Discussions around Racial Issues have seen both a decline in volume and a decrease in sentiment. This suggests that while the issue remains relevant for some, it is becoming less central in broader discussions. The shift away from this topic may be another indicator that voters are gravitating more to Trump over the identity-driven Democratic platform.

Generational and Regional Dynamics

• Younger voters (18-35) remain more critical, with racial and socio-political issues often dominating their critiques.
• Older voters (36+) show strong support for Trump, with 70% of their comments expressing positive sentiment.

This suggests older voters may avoid confrontational debates but \quietly support Trump. National-level enthusiasm for Trump contrasts with the mixed reactions from local Pittsburgh residents, further indicating potential hidden support in offline conversations.

Neutral Sentiment as Silent Support

The presence of 15-25% neutral sentiment, particularly in the context of rising engagement with American Values, could signal silent support for Trump. In an environment where dissatisfaction is often vocalized online, a large neutral perspective points to those who prefer not to engage publicly but may lean toward Trump privately.

Linguistic Cues: Identity and Patriotism

The language used in pro-Trump discussions like “freedom,” “real American,” and “working-class hero," evokes traditional American ideals. Critics, on the other hand, focus on terms like “politicizing” and “distraction.” This contrast may suggest Trump’s supporters remain quiet but deeply aligned with his values.

The Intersection of Sports and Politics

Trump’s association with the Steelers taps into cultural themes of working-class pride and American identity. For many older voters, this connection solidifies their support, but they may remain silent in polarized public forums while intending to vote for Trump.

The growing influence of Robert F. Kennedy Jr.'s Make America Healthy Again (MAHA) movement may have a significant impact on election results. Many people previously considered health a niche focus. But growing opposition to GMOs and skepticism of pharmaceutical companies has emerged as an important issue for critical voter groups.

MIG Reports data shows MAHA has strong support and discussion among Republicans and Independents. There is also significant discussion among women, though with moderated enthusiasm due to Kennedy aligning with Trump. Democrats discuss MAHA less, but with some disaffected segments cautiously engaging.

Independents Want Health not Partisanship

One of the most important groups influenced by the MAHA movement is Independent voters. While traditionally difficult to predict, the 2024 election seems to be shifting some previously ambivalent voters toward Trump through RFK Jr.’s health platform.

Among this group, RFK Jr.'s outsider status and his emphasis on personal liberties is key—they are not swayed by partisan arguments but may be drawn to vote for health issues they prioritize.

Their engagement with the MAHA may be nuanced as some are excited by potential health reforms, while others are hesitant about aligning with Trump.

Independent Voters

• 40-50% of Independents are actively engaging with the MAHA platform.
• 35-40% express enthusiasm for health policies, overcoming their distaste for both major political parties.
• 20-30% resonate with MAHA while remaining wary of association with Trump.

Independents are known for valuing substance over party loyalty, and health reform could be the issue that moves this key voter bloc.

Women Want Health, Despite Trump

Female voters are another key group Trump stands to gain through the MAHA coalition. This offers a unique opportunity for the GOP, which traditionally struggles to attract women.

MIG Reports data previously showed women increasing prioritize health issues. Many say they are willing to look past their concerns about Trump in favor of MAHA’s health platform. They would rather reform health policy than avoid Trump, suggesting their primary focus is on achieving tangible public health outcomes.

Female Voters

• 40% of women are discussing health and healthcare policy issues over other political topics.
• 25% say they prioritize health issues over partisanship, willing to embrace Trump.

Many women are frustrated with the current healthcare system, particularly regarding access to affordable services and nutrition in low-income areas. They see health reforms as essential to their families' well-being.

The MAHA platform’s focus on reforming healthcare, reducing chronic disease, and improving food safety has created a pragmatic voter bloc willing to support health improvements, even if it means aligning temporarily with Trump.

This group, despite strong tendencies toward pro-choice and Democratic health policies may opt to align with Republicans if it means achieving the health reforms MAHA proposes.

Disillusioned Democrats Like MAHA

In general, Democrats who support health remain wary of MAHA due to party loyalty. Many Democratic voters disapprove of RFK Jr.’s alignment with Trump, even if they were previously drawn to Kennedy’s health policies. For many Democrats, anti-Trump and partisan motivations supersede other priorities.

However, there is some engagement from disaffected former Democrats—which aligns with partisan shifts among leaders like Kennedy and Tulsi Gabbard. These voters are both drawn by health autonomy but also expressing feelings of betrayal by their party. Many feel the Democratic Party, once the champion of the working class and progressive causes, has become too intertwined with corporate interests and government mandates in healthcare.

Many are also discontented about the lack of a Democratic primary, where Kamala Harris was ushered in by establishment elites. They dislike the most radical wings of the Party seeming to control policies and messaging in the current administration.

The disdain for current Democratic leadership is strong, with voters expressing feelings of betrayal from a party they once supported. One comment encapsulates this sentiment saying, "I used to be a diehard liberal, but this is no longer the party I once loved."

Democratic Voters

• 15-25% of Democrats are discussing RFK Jr. and MAHA-related topics.
• 20-30% express some interest in MAHA, though hesitant to abandon party loyalty.

For disaffected Democrats, the MAHA movement encourages taking the leap away from a Democratic establishment which clearly dismisses their health concerns. RFK Jr.’s aggressive stance against corporate power—especially his legal battles against Monsanto—resonates with those on the left who used to view Democrats as fighting against cronyism. While these Democrats may not fully align with the GOP, the MAHA movement could peel off voters who see sharp hypocrisy in Democratic messaging.

The Growing Appeal MAHA in the GOP

Another important shift is the enthusiastic embrace of RFK Jr.'s health-centric policies among Republicans. Traditionally focused on fiscal conservatism and national security, many Republicans now view personal health autonomy as imperative—especially after COVID.

The “crunchy” or health fanatic view many Republicans may previously have associated with RFK Jr.’s policies has softened. Now, many Americans view health as non-partisan, embracing any administration that will actively prioritize personal health freedoms.

Republican Voters

• 30-40% of Republicans are discussing RFK Jr. and MAHA.
• 50-70% of view MAHA positively.
• 40-50% embrace the MAHA agenda as a priority in their political considerations.

The GOP’s base has long distrusted government overreach, particularly in areas of personal liberty. This aligns MAHA's stance on health mandates, distrust of the CDC and FDA, and the fight against Big Pharma.

Kennedy’s position on vaccine mandates resonates with the anti-establishment MAGA base, which has long prioritized individual autonomy. This presents a real opportunity for the GOP to incorporate health policies which could solidify support from previously disparate voter groups.

The Hybridization of Republican Ideals

MAHA has the potential to marry traditional Republican values with a health approach that appeals to progressives. While some conservatives are wary of Trump’s moderate and progressive-leaning stances, there is an overlap in health which seems palatable across ideological lines.

Republican and Independent Enthusiasm

• MIG Reports data suggests 50-70% of Republicans and Independents overlap in their views and engagement toward MAHA.

Voters who are looking for common-sense policies that transcend partisan divides can come together under a health umbrella. For the GOP, this hybrid platform seems to be attracting new voters which are otherwise difficult to move.