Sentiment is Turning Around on Tariffs with U.K. Deal

May 12, 2025 Sentiment is Turning Around on Tariffs with U.K. Deal  image

Key Takeaways

  • Sentiment on Trump’s tariffs is evolving, improving with political branding, energizing his base with a message of sovereignty and leverage.
  • Trump's meeting with Canadian PM Carney and his recent U.K. trade deal reveal contrasting outcomes, moving approval up and down.
  • Despite inflation concerns and diplomatic fallout, public support for Trump’s trade posture is improving, with 55% backing the Europe deal as more embrace tariffs. 

Our Methodology

Demographics

All Voters

Sample Size

2,000

Geographical Breakdown

National

Time Period

1 Day

MIG Reports leverages EyesOver technology, employing Advanced AI for precise analysis. This ensures unparalleled precision, setting a new standard. Find out more about the unique data pull for this article. 

Donald Trump’s controversial tariffs policy may finally be blossoming into a more positively defining feature of his foreign policy and domestic brand. Two major events in the past week—the tense Oval Office meeting with Canadian Prime Minister Mark Carney and a new US-UK trade deal—show shifting sentiment.

In recent weeks, there has been significant negativity around Trump’s trade tactics, with criticism for his rhetoric and the potential consequences for the U.S. economy. But with results, more voters are starting to see tariffs as a national strength.

The Polarizing Power of Tariffs

Tariffs, a significant focus of the media and Americans worried about the economy, have been a controversial topic in recent months. Previous MIG Reports data showed growing concern, even among MAGA voters.

But now, they are becoming shorthand for a broader nationalist worldview—one that asserts American leverage and rejects multilateral handwringing. Trump’s willingness to impose high tariffs, even on allies, has split the electorate. But the U.K. deal is swinging the majority in a positive direction.

  • 55% of recent commentary on the U.K. trade deal supports the aggressive approach.
  • 30% opposes it, citing retaliatory risks or inflation.
  • In Canada-related discussions, criticism spikes higher—around 66% disapproval—driven by the tone of the meeting and the optics of Trump’s “51st state” quip.

Public Sentiment Metrics and Takeaways

  • Canada Trade Sentiment: 66% critical, 20% supportive, 14% neutral
  • U.K. Trade Deal Sentiment: 55% supportive, 30% critical, 15% neutral
  • Tariff Floor Support: High engagement from nationalist and pro-industry users
  • Supportive Themes: Tariffs are forcing the West to recognize U.S. leverage again
  • Critical Themes: Tariffs are inflationary and alienate strategic allies

PM Carney and the “51st State” Gambit

Trump’s Oval Office meeting with Prime Minister Mark Carney generated dramatic reactions from critics and the media. Carney’s now-viral line, “Canada is not for sale,” was a direct response to Trump’s suggestion that Canada might someday join the United States.

The phrase became a lightning rod online, seen as both a diplomatic rebuke and a nationalist rallying cry, differing among Americans and Canadians. Roughly two-thirds of public reaction in the U.S. leaned critical, framing the event as unserious theater rather than a meaningful trade negotiation.

The meeting produced no tariff relief, no bilateral deal, and no reset in tone. Trump’s defenders say his posture reflects strength by refusing to budge on steel and auto tariffs. But critics, including many Canadians, interpret it as recklessness masquerading as diplomacy. The absence of deliverables fuel perceptions that Trump is leveraging trade not just for economics, but for narrative control.

U.K. and the Brexit Pivot

In contrast to Canadian talks, a new U.K. deal is giving Trump a high-profile win. Many tout the trade deal as a direct result of Brexit, “only possible because Britain took back control of its trade policy." Supporters agree. The deal plays well with Trump’s base because it capitalizes on Britain’s detachment from the EU, bypasses Brussels, and repositions the U.S. as a preferred trading partner.

Trump has made clear that a 10% tariff floor is just the starting point. Critics argue this lopsided arrangement—where the U.S. increases tariffs while the UK cuts theirs—could hurt British industry. Yet among Trump’s supporters, that’s the point. Many see this as justified after decades of trade policy that favored European recovery at American expense. Some reference the post-WWII arrangements where the U.S. subsidized rebuilding Europe, saying now is the time to “rebalance.”

Sentiment around the Europe deal is mixed but leaning supportive as 55% of online discussions back Trump’s posture. About 30% warn the deal could fracture existing trade alliances or push Europe closer to Asia, where new deals are already accelerating.

Tariffs as Political Branding

Tangible wins like the deal with Great Britain help Trump demonstrate the positive impact of tariffs. Where earlier presidents treated them as economic levers, Trump uses them to signal defiance against adversaries like China and, in some eyes, the Fed. His ongoing feud with Jerome Powell, whom he labeled a “fool,” reinforces the image of Trump as an unfiltered nationalist willing to disregard elite consensus.

The potential of rising prices and inflation warnings seem easier to stomach when positive outcomes outweigh the perception of “national sacrifice.” The U.S.-U.K. deal functions as narrative proof that tariffs can generate movement. When combined with populist rhetoric, Trump’s trade policy becomes positive as supporters see realignment.

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