Legacy Media Scrambles Amid Shifting Political Dynamics

March 06, 2025 Legacy Media Scrambles Amid Shifting Political Dynamics  image

Key Takeaways

  • Joy Reid being fired from MSNBC and Jeff Bezos giving the Washington Post a new directive stirs discussion of a dying legacy media apparatus.
  • Viewership and subscriptions are down for traditional media outlets as the Trump White House embraces new media and independent journalists.
  • American trust in legacy media is extremely low and many believe the industry is quickly sinking and may be unrecoverable.

Our Methodology

Demographics

All Voters

Sample Size

10,400

Geographical Breakdown

National

Time Period

7 Days

MIG Reports leverages EyesOver technology, employing Advanced AI for precise analysis. This ensures unparalleled precision, setting a new standard. Find out more about the unique data pull for this article. 

Legacy media continues to collapse as Americans reaffirm their distrust. Institutions like CNN, MSNBC, and The Washington Post have been deteriorating for years, and recent events are deepening fault lines in the industry. Recent events like Lester Holt leaving NBC, Joy Reid being fired from MSNBC, new directives for the Washington Post fuel discussions about the future of traditional news.

Around 60% of voter discussions express frustration with media bias and selective reporting. Most people view legacy outlets as tools of the Democratic Party rather than independent institutions. There is a sense of relief and even schadenfreude as media outlets struggle to attract an audience while losing influence.

Distrust in Media Continues to Freefall

Public skepticism toward mainstream outlets has hardened.

  • Around 60% of discussions express outright distrust of legacy media, citing bias and manipulated narratives.
  • Another 30% cite frustration with sensationalist coverage and corporate control, with mentions of Jeff Bezos and the Washington Post.

Conservatives and independent voters see a coordinated media effort to protect the Democratic establishment while attacking Trump and his allies. Jeff Bezos’s recent mandate to the Washington Post to cover “personal liberties and free markets,” draws backlash from the left. However, many on the right remain skeptical of Bezos, questioning his motives.

The belief that legacy media operates as a political arm of the Democratic Party is now mainstream among center-right voters, with 65% of right leaning discussions categorizing these outlets as actively partisan rather than merely biased. The press once positioned itself as the watchdog of power. Today, much of the electorate sees it as protecting power.

Trump’s recent action to take over decisions making on presidential pool access further complicates these conversations. This decision gets praise from supporters as a necessary move to combat biased and hostile outlets. But critics say a president choosing his own press coverage is an overreach of power. Some worry future Democratic administrations will exploit this strategy to ban outlets like Fox from the press pool.

Financial and Audience Decline

Legacy news outlets facing financial struggles further reinforce perceptions of a dying industry. The Washington Post reported a $77 million loss last year, which many say prompted Bezos to overhaul its opinion section. While the left sees this as a betrayal of the paper’s progressive identity, the right views it as a corporate strategy to cling to relevance as trust in legacy outlets evaporates.

MSNBC and NBC recently fired or lost major hosts Joy Reid and Lester Holt, causing speculation about broader instability in newsrooms struggling with credibility. Some say these layoffs are a response to declining ratings and public distrust. Others see them as a sign that legacy media is shedding its more overtly partisan actors to regain trust.

Across the board, subscriptions and viewership are declining, particularly among younger demographics who now turn to independent outlets, YouTube streamers, and social media figures for news. While legacy media still holds institutional power, its grip on public discourse is fast declining.

The Rise of Digital Journalism

Many Americans are increasingly ignoring traditional media outlets and getting news from independent sources. Social media platforms, Substack, and streaming video channels are gaining traction as trust and viewership for mainstream outlets plummet. Major networks’ failure to provide balanced reporting on key political events—from Biden’s cognitive decline, the Epstein files, to financial corruption—drives audiences away.

This shift isn’t just about bias—it’s about accessibility. The media landscape is fragmenting into a decentralized network of information sources, where corporate narratives can no longer remain unchallenged. While legacy outlets struggle to adapt, independent journalists and commentators are thriving, particularly those on Rumble, X, and digital platforms that allow open political debate.

Can Legacy Media Rebuild Trust?

The trajectory for traditional media looks bleak. The current landscape is defined by two competing forces—a crumbling media establishment attempting to regain trust and a rising independent sphere that thrives on institutional distrust.

This doomed future seems all but sealed with the Trump administration publicly embracing independent and new media journalists. Traditional outlets like CNN, MSNBC, and the Washington Post now have a wider set of competition. Many Americans are happy to watch what they view as a corrupt media monolith crumbling.

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