Did Women “Vote Against” Themselves? A Postmortem on Abortion

November 11, 2024 Did Women “Vote Against” Themselves? A Postmortem on Abortion  image

Key Takeaways

  • Women did not turn out for Harris as hoped, causing many to question whether abortion was a true driving issue.
  • MIG Reports data shows the economy, women’s safety, and anti-woke sentiments likely drove women to the polls over abortion.
  • Roughly 65% of women discussing the election online say economic concerns are the top priority. 

Our Methodology

Demographics

All Voters, Women

Sample Size

1,500

Geographical Breakdown

National

Time Period

2 Days

MIG Reports leverages EyesOver technology, employing Advanced AI for precise analysis. This ensures unparalleled precision, setting a new standard. Find out more about the unique data pull for this article. 

A big discussion prior to the 2024 election was the gender divide in support for Trump and Harris. Many concluded women would overwhelmingly turn out for Harris, based on “women’s rights” or abortion issues. However, surprising results showing Trump gaining ground with women, shocking some observers.

Despite conventional narratives suggesting women would vote strongly based on abortion, post-election conversations are illuminating. While past elections hinged on topics like abortion and identity politics, this election saw many women—and other voter groups—recalibrating toward economic stability, women’s safety, and traditional values.

Democrats Feel Women Failed Them

Around 40% of Democratic comments voice disappointment over female support for Trump. Many lament the disappointing turnout for abortion as the cornerstone issue of the Harris campaign.

  • A common theme among Democrats was disappointment over women supporting Trump, viewing it as a step back for women’s rights.
  • Many Democrats express anxiety that Trump will roll back progress on abortion and gender equality.
  • However voting results suggest women want policies that align with their family priorities and provide practical solutions.

Analysis

Previous MIG Reports data showed women are underrepresented in online political discourse. This may suggest that women voting for Trump are either less inclined to discuss it, or simply not captured due to lack of online presence.

The rise of policy-driven voting behavior among women may be attributed to the receding influence of gender ideology. This presents a strategic opportunity for Republicans to continue appealing to women with a platform that addresses concrete concerns.

Economic Stability Trumps Abortion

Drastically rising prices, particularly for essentials like groceries, healthcare, and housing, has become a major driver of political sentiment among female voters.

  • Roughly 65% of women discussing the election online say economic concerns are the top priority.
  • Women say things like, “Financial stability matters more than any other issue right now,” pointing to high costs and stagnant wages.
  • Many women credit Trump’s policies with lower inflation and better household finances—they see his return as a path to restoring stability.

Analysis

Women directly link economic stability to their families' well-being. This trend suggests the social and identity issues emphasized in the culture over the last decade have lost potency amid economic fears.

In 2024, women are making decisions based on financial considerations, which they see as non-negotiable. For a Republican administration, continuing to address voter economic concerns pragmatically could solidify and increase this trend.

Sick of “Woke” Politics

Many women say they view Trump’s emphasis on traditional values as a welcome departure from identity politics.

  • 30% of Republicans celebrate Trump's cultural alignment with anti-woke values.
  • 25% of women say they feel alienation from Democratic messaging on woke issues—particularly transgender rights and women’s safety.
  • Many say transgender policies, particularly in women’s sports and public spaces, are more severely encroaching on women’s rights than abortion restrictions.

Analysis

Trends suggests there may be a growing cultural shift to the right, with conservative female voters rallying to reorient around traditional values over progressive ideology. Republican messages that champion economic stability, safety, and family-focused policies resonate deeply with women. As identity politics increasingly alienates this voter base, progressives may continue to lose hold on women.

Failed “Women’s Rights” Movement

Many on the left lauded abortion as the most critical issues for women in 2024. Although it was a dominant issue in the 2022 midterms post-Dobs, current trends show the economy and personal safety supersede abortion issues for many women.

  • Only 20% of women discussing the election emphasize abortion, suggesting a diminishing role in shaping female voting patterns.
  • Many in this group—particularly mothers—say they prioritize “women’s rights” in the form of securing the border and female spaces.
  • While many voters still express concern over potential abortion rollbacks in certain states, this does not seem to have a dramatic impact on the presidential race.

Analysis

Many women, including pro-choice advocates, are balancing abortion issues with more pressing economic and safety concerns. State races show a significant number of women still place importance on abortion, however Republican messaging about states’ rights post-Roe may impact voter decisions for national issues.

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