Boeing Brand Value Sinks Amid Safety Disasters, CEO’s Resignation, and Dead Whistleblower

March 31, 2024 Boeing Brand Value Sinks Amid Safety Disasters, CEO’s Resignation, and Dead Whistleblower  image

Key Takeaways

  • After multiple ongoing safety events involving Boeing aircrafts, public perception of the brand is nosediving as Americans fear for their safety.
  • The PR disaster has continued for Boeing as people criticize the company, expressing suspicion over a whistleblower’s death and the CEO stepping down.
  • More Americans are strongly disapproving of Boeing’s image and expressing fears about traveling by airplane.

Our Methodology


All Voters

Sample Size


Geographical Breakdown


Time Period

10 Days

MIG Reports leverages EyesOver technology, employing Advanced AI for precise analysis. This ensures unparalleled precision, setting a new standard. Find out more about the unique data pull for this article. 

Boeing’s PR disaster in recent months over recurring safety complications is not letting up. American voters are feeling overwhelmingly negative about the jet company – expressing fear and criticism. There is a strong sense of frustration and disappointment with the company's handling of the safety issues. One particular issue people bring up is the incident involving the door panel of a Boeing 737 Max plane blowing out mid-flight.

  • Boeing sentiment has been hovering in the mid 40% range while online discussion continues to grow more negative.

Safety Concerns for American Travelers

There is a clear concern about how safe Boeing planes are for passengers, particularly the 737 Max. People recurringly mention a near-collision incident involving a Boeing 737 Max and a Boeing 777, which, among other events, is fueling safety concerns. Some Americans question the safety of Boeing aircraft and often express nervousness about traveling in them.

Following the death of Boeing whistleblower John Barnett, more people are discussing their view of a decline in Boeing's quality and the impact of rushing projects. People are relating the problems to poor management and the company's focus on profits over audits and worker wellbeing, and a growing sense of incompetence in modern society.

The disapproval of safety standards at Boeing are not generally partisan, however right leaning Americans are more likely to bring up DEI, criticizing its woke impact on Boeing's operations. They suggest that DEI is partially responsible for the company's difficulties and call for its removal.

Reactions to Boeing CEO’s Resignation

The public seems to believe Boeing's priorities are more focused on production than on safety and quality. Some even go so far as to suggest that all Boeing aircraft should be melted down and started over.

Boeing CEO Dave Calhoun’s resignation is seen by many as a positive step. But there is also skepticism about whether this will lead to any real changes in the company's approach to safety.

American appear to have a generally negative view of Dave Calhoun and his leadership at the company. They also criticize the executive and management levels of leadership broadly.

There is some public relief at the news of Calhoun's resignation, and some suggest the entire company needs a complete overhaul or "start over." Public views on the company’s brand value indicates widespread dissatisfaction with Boeing's current image.

While some see Calhoun’s resignation as an appropriate response to the company's troubles, others question the timing and express cynicism about the executives' motives.

There is also criticism of large exit packages for departing executives, especially in the light of perceived gross negligence in handling safety issues. Some express concerns about the future of Boeing as a leader in the industry given the ongoing crises.

General Criticism of the Company

There are calls for more accountability and transparency from Boeing, with some suggesting that more information should be released about safety incidents and negligence allegations. Some even raise questions about potential criminal charges or ethical investigations related to safety issues and suspicion around John Barnett’s death.

Overall, public sentiment indicates a lack of trust or confidence in Boeing and its leadership, as well as increasing fear of boarding a Boeing jet. The way the company handles this crisis and its commitment to safety and quality moving forward will likely influence public perception and trust in the company.

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