Planet Fitness Faces Consequences for Woke Gender Ideology
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Key Takeaways
- After supporting the right of a trans person to shave in the women’s restroom, Planet Fitness faces public criticism and boycotts.
- Women and right-leaning voters are unhappy with woke ideologies that allow biological men into female spaces.
- Planet Fitness scrambles for brand rehabilitation as stocks nosedive and public outcry increases.
Our Methodology
Demographics
All Voters
Sample Size
600
Geographical Breakdown
National
Time Period
30 Days
MIG Reports leverages EyesOver technology, employing Advanced AI for precise analysis. This ensures unparalleled precision, setting a new standard. Find out more about the unique data pull for this article.
After a controversial encounter a female Planet Fitness member had with a trans person shaving his beard in the women’s bathroom, Planet Fitness is facing Budweiser-style public backlash. Allegations also include a biological man allegedly exposing himself to a 15-year-old in the women's locker room at Planet Fitness.
Many Americans are deeply upset with Planet Fitness's stance on trans issues. They feel the company is not respecting the rights of women but is supporting woke gender ideology. There are frequent calls for boycotts and strong language used against Planet Fitness, accusing the company of supporting potentially dangerous trans activists at the expense of women.
- Sentiment towards transgender rights has decreased slightly in the last two weeks, while discussion volume is up in the last week.
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Online Discussion About Woke Policies at Planet Fitness
Public discussion about Planet Fitness is decisively negative, with many people declaring they intend to or have already canceled their memberships. Many are also praising the economic consequences of a growing Planet Fitness boycott, causing the company to lose stock value.
There is also a recurring theme of freedom of speech throughout the discussion. Some voters believe that by supporting transgender rights, Planet Fitness is suppressing the freedom of speech of women who disagree with their stance. They argue that everyone has the right to voice their opinions, even if they are seen as offensive or controversial by others.
There are also growing social media movements that display how dissatisfied people are with Planet Fitness' policies on transgender people using their facilities. There are people posting with the hashtags #BoycottPlanetFitness and #Misogyny, indicating a negative sentiment towards the company due to their perceived negligence of women's safety.
The discussion is heavily influenced by political ideologies, with many linking their views on Planet Fitness to their broader political beliefs. There is a clear divide between conservative and liberal viewpoints, with each side accusing the other of trying to impose their beliefs on the rest of society.
While the discussion is predominantly negative, there are also voices in support of Planet Fitness's stance on trans issues. These people argue that supporting trans rights is a matter of basic human rights and equality, and they applaud Planet Fitness for taking a stand.
How Different Voter Groups View Trans Rights
Conservative Voters
In general, conservatives tend to speak out against the inclusion of trans people in women's spaces like restrooms and locker rooms. This group often views this issue through the lens of biological sex rather than gender identity, arguing for the preservation of spaces designated for biological women.
Liberal Voters
More left-leaning voters are generally more supportive of trans rights, including the right to be included in spaces that align with their gender identity. They often argue for inclusivity and equality, seeing this issue as part of the broader fight for LGBT+ rights.
Moderates and Independents
There's no strong consensus among Independents, but they generally strive to find a middle ground. Some may support trans rights but also voice concerns about potential implications for cisgender women.
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