Running Mate Effect: How Voters Talk About Walz and Vance

September 09, 2024 Running Mate Effect: How Voters Talk About Walz and Vance  image

Key Takeaways

  • Both VP candidates receive support from their bases, but how voters talk about them contrasts, revealing motivations.  
  • The discourse around Tim Walz is heavily defensive, especially regarding his military service and alleged ties to China.  
  • J.D. Vance receives more affirmative support on economic and national security issues, although defensive rhetoric emerges around abortion.

Our Methodology

Demographics

All Voters

Sample Size

203,000

Geographical Breakdown

National

Time Period

7 Days

MIG Reports leverages EyesOver technology, employing Advanced AI for precise analysis. This ensures unparalleled precision, setting a new standard. Find out more about the unique data pull for this article. 

MIG Reports analysis of conversations across social media assesses public support and acceptance for Tim Walz and J.D. Vance. An analysis of language and sentiment in these discussions shows distinct patterns in how supporters defend or affirm their preferred candidate. Detractors distance themselves through critical, often impersonal remarks.

Defensive language, first-person viewpoints, and emotionally charged rhetoric dominate the conversations. There is a dynamic of personal stakes and political identity throughout. This narrative analysis explores these dynamics in detail, breaking down the tendencies and language structures across a variety of subjects, from accusations of dishonesty to ideological alignment and economic concerns.

Weighted Analysis

  • 60-75% of comments supporting Wals are defensive.
  • 60-70% of discussion about Vance offers affirmative support.

The discourse around VP nominees Tim Walz and J.D. Vance shows patterns of defensive and affirmative language. Walz’s supporters primarily use defensive language to counter accusations about his military record and China ties. Walz critics often use third-person, detached language to accuse him of dishonesty.

Vance receives more affirmative support, particularly on economic policies and national security. However, his supporters also defend him on issues like abortion and his Trump ties. Critics frame him as disconnected from social issues using third-person language.

Tim Walz

Discourse supporting Tim Walz overwhelmingly uses defensive language. On multiple fronts, especially regarding his military service and alleged ties to China, Walz’s defenders work to counter accusations rather than promoting his accomplishments. These discussions often center around national security, where supporters emphasize his Congressional delegation to Afghanistan, attempting to clarify that he did not falsely present himself as a combat soldier.

The language here tends to use first-person pronouns, with individuals sharing their personal viewpoints and experiences in defense of Walz. This first-person usage highlights how closely voters identify with him, seeing attacks on Walz as attacks also on themselves. For example, phrases like "I believe in his service" or "My family supports Walz despite the lies" reveal emotional investment.

In contrast, the third-person language in critiques of Walz is impersonal and accusatory. His critics, particularly those aligned with J.D. Vance, refer to him through detached terms such as “Walz is a risk” or “His ties to China are alarming,” focusing on accusations of dishonesty and corruption without any emotional attachment to the discussion.

These accusations are most prominent in discussions about his alleged connection to the Chinese Communist Party (CCP), where third-person critiques amplify concerns about national security and Walz’s potential vulnerabilities as a political figure.

J.D. Vance

Republican VP candidate J.D. Vance gains an affirmative form of support—particularly on economic policies and national security. Discussions about Vance often paint him as a staunch defender of conservative values, with supporters using affirmative language to highlight his positions on inflation, government spending, and housing affordability.

Vance’s supporters say his understanding of economic issues aligns with middle-class interests, with first-person language reinforcing a personal connection to his policies. Statements like "We need Vance to protect our economy" or "I believe his stance on taxes is right for families" are common. This reveals a collective rallying cry among his base. The first-person narrative underscores a deep sense of belonging and urgency within his supporters.

However, while affirmative comments dominate discussions about Vance, his supporters also employ defensive rhetoric. They respond to criticisms of his stance on abortion rights and his alignment with Donald Trump. In these discussions, supporters shield Vance from what they view as misrepresentations of his beliefs, using defensive terms like “misunderstood” or “defender of religious liberty.”

Defenses arise when critics accuse Vance of misogyny or frame him as out-of-touch on women’s rights. The language here oscillates between first-person, personal narratives that emphasize shared values, and third-person, detached critiques that highlight perceived shortcomings in his policies.

Emotional Attachment

A clear commonality between the discussions of both candidates is partisan divisiveness. Supporters of Walz and Vance often feel personally invested in defending their candidate. Whether discussing national security, economic issues, or personal integrity, voters express their opinions as though their own values and lives are at stake.

This deep emotional connection is particularly evident when discussing character attacks, with both Walz and Vance receiving strong support from their bases. The common tactic of defense and personal involvement permeates both sides, despite their opposing political ideologies.

Anomalies and Singular Subjects

China

Talk about China is a topic mostly isolated to Tim Walz. Unlike the other issues, where the conversation is a mix of defense and affirmation, the narrative about Walz’s ties to China is overwhelmingly defensive. Accusations of his supposed CCP connections dominate, and the defensive tone becomes more urgent and repetitive. Supporters try to combat what they perceive as a significant and persistent threat to his reputation. First-person language is especially pronounced here, as voters feel compelled to personally stand against accusations of foreign allegiance.

Abortion Rights

In contrast, while abortion rights feature heavily in the discussions about Vance, the responses here reflect a unique balance between defense and affirmation. Vance supporters often use affirmative language to celebrate his anti-abortion stance, describing him as a protector of religious and traditional values. However, when confronted with criticisms, they quickly shift to a defensive tone, using personal stories to justify conservative positions. This demonstrates a rare flexibility between the two types of language.

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