More is Less: Are Democratic Voters Pro-Harris or Anti-Trump?

September 17, 2024 More is Less: Are Democratic Voters Pro-Harris or Anti-Trump?  image

Key Takeaways

  • Democratic voter enthusiasm for Kamala Harris is driven by opposition to Donald Trump rather than positivity for her candidacy.  
  • Many voters view Harris as a symbol of resistance against the MAGA movement, focusing on her role as an anti-Trump figure.  
  • While some Democrats support Harris's policies, most either do not mention them or are unaware of them. 

Our Methodology

Demographics

Democrats

Sample Size

12,000

Geographical Breakdown

National

Time Period

7 Days

MIG Reports leverages EyesOver technology, employing Advanced AI for precise analysis. This ensures unparalleled precision, setting a new standard. Find out more about the unique data pull for this article. 

MIG Reports analysis of sentiment and support for Kamala Harris among Democratic voters reveals an enthusiasm gap. While some express strong support for her policies and leadership, most are not driven by Harris’s personal or candidate appeal. Instead, much of the enthusiasm stems from dislike for Donald Trump and his MAGA agenda.

Harris, who was deeply unpopular among Democrats during her 2020 presidential bid and in her tenure as Biden’s VP, seems to still be struggling with positive voter perceptions. This analysis explores key patterns behind voter support for Kamala Harris, highlighting how anti-Trump sentiment shape Democratic voter behavior.

Can Harris Pull Out a Win on Trump Hatred?

In the 2024 election, Kamala Harris faces similar challenges to those in 2016 and 2004, where negative sentiment against the opposition wasn’t enough to drive turnout. In both elections, opposition to Trump and Bush was strong, but lack of enthusiasm for Clinton and Kerry respectively resulted in lower Democratic turnout.

Google search trends indicate, in the previous two election cycles, the highest spikes in user searches for “register to vote” happened in mid to late September.

This year, mail-in ballot requests in critical states like Pennsylvania are down for Democrats, both compared to Republicans and compared to Democrats in 2020.

Harris's policies on immigration and Palestine are controversial within her own party, with many Democrats either finding her too liberal or disagreeing with her foreign policy. If her campaign relies solely on Trump hatred without generating positive enthusiasm for her candidacy, voter turnout may fall short. This may result in a repeat of the 2016 and 2004 elections, where Democrats were surprised to find opposition wasn’t enough to secure victory.

Enthusiasm is Actually Anti-Trump Fervor

Conditional Support for Kamala Harris

Kamala Harris has a base of support among Democratic voters, according to MIG Reports analysis of online discussions. Many voters praise her performance in the debate, her background as a prosecutor, and her stance on issues like social justice and healthcare.

Discussions of Kamala Harris which do not focus on the election show 43.6% express direct support for her. However, this support is not as stark with deeper analysis. In conversations mentioning Harris's policies or leadership positively, reactions also focus on the political climate over her accomplishments.

Criticism of Trump as a Driving Force

Much of the conversation among Democrats which mention Kamala Harris are not about her but rather about Donald Trump. In election-specific discussions, 25% of conversations focus solely on criticizing Trump. They label him as representing "terror" and "lies.” Harris supporters largely incorporate this sentiment in all their supportive mentions of Harris.

Voters frame Harris as a necessary opponent to Trump, positioning her as a vehicle for resisting Trump’s influence rather than rallying around her personal achievements or vision. This pattern suggests, for many Democrats, Harris represents the best hope for defeating Trump, rather than an inspiring candidate on her own.

Voter Behavior Motivated by Opposition

In conversations mentioning Trump and Harris in a head-to-head race, there is a mix of positive and negative sentiments about Harris. While 42% of the conversation was positive, much of that positivity is focused on her role as a foil to Trump. Voters view her as a champion against his policies.

Broader trends in Democratic voter enthusiasm show an urgency to reject Trump outweighing affirmative support for Harris.

Kamala as a Symbol of Opposition

In many cases, Kamala Harris's support appears to be symbolic, with voters rallying behind her as a replacement for Biden and a figurehead of the Party. While some say they appreciate her leadership and policies, 23.5% primarily criticize Trump and his allies. In addition to her role as a political opponent to Trump, Harris’s identity as a woman of color adds to the symbolic nature of her candidacy.

For many Democrats, her race and gender are celebrated as markers of progress, positioning her as a trailblazer in American politics. However, her identity also draws skepticism for others, with some feeling her symbolism outweighs her qualifications. This divide underscores the conditional nature of her support, where enthusiasm hinges on what she represents rather than her achievements.

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