Sound of Freedom Analysis
September 08, 2023
Key Takeaways
- Public opinion of the movie "Sound of Freedom" is positive, with consistent sentiment scores between 45-50%. Influenceable's marketing has significantly increased positive online discussions.
- Negative comments are directed at elected officials for ignoring human trafficking, explaining the 50% sentiment score.
- However, comments about the movie itself overwhelmingly support it, praising it as a "major motion picture masterpiece" and a powerful story about human trafficking.
Our Methodology
Demographics
All Voters
Sample Size
10,000
Geographical Breakdown
National
Time Period
30 Days
MIG Reports leverages EyesOver technology, employing Advanced AI for precise analysis. This ensures unparalleled precision, setting a new standard. Find out more about the unique data pull for this article.
The public opinion of the movie "Sound of Freedom" is positive with many expressing how the movie opened their eyes to the reality of human trafficking. Sentiment toward the movie has remained consistently between 45-50% positive.
While the movie has generated some negative engagement, the negative comments are generally directed at elected officials for ignoring human trafficking and discuss the harmful consequences of it. This could help explain the sentiment score of 50.
The comments about the movie itself are overwhelmingly in support of it, with one person saying that it is a "major motion picture masterpiece" that everyone should see. Several comments mention that they recommend watching the movie and that it is a touching and powerful story about human trafficking.
Many individuals lauded the film as a blockbuster hit and praised its success at the box office despite being shelved by Disney five years ago. The sentiment towards Sound of Freedom was also contrasted with disapproval towards “Woke Hollywood” and big-budget movies.
Influenceable Campaign
Influenceable’s marketing campaign for Sound of Freedom showed significant success, causing a massive increase in the number of people talking about the movie online in a positive light.
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Audience Breakdown
Right Leaning Audience Report:
- Supporters of "Sound of Freedom" are passionate about its message on child sex trafficking.
- They believe the film sheds light on the issue and resonates with audiences.
- Many are concerned about the reality of child sex trafficking and emphasize the importance of awareness.
- Supporters criticize mainstream media for alleged corruption and downplaying the issue.
- Some supporters reference religious beliefs, seeing the movie as aligning with their faith.
- Many criticize of Hollywood, questioning the motives of some involved in the film.
- Supporters also celebrate the movie's financial success as a testament to its compelling story.
Left Leaning Audience Report:
- Democratic Party supporters have mixed feelings about "Sound of Freedom."
- Some are highly critical, viewing it as perpetuating right-wing conspiracy theories.
- Some question the film's connection to actual trafficking, given its conservative ties.
- Others see it as a call to action in combating child trafficking, despite opposition from Hollywood.
- Some express Frustration with conservative figures involved in the film, doubting their credibility.
- Others express curiosity about the film's accuracy and portrayal of indigenous peoples.
- Divided views on the film within Democratic Party supporters.
Political Preferences: Sound of Freedom Audience
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Timeline Summary
There were several public events that may have impacted reception and sentiment for Sound of Freedom. They include:
- July 3 – Influenceable launched a promo campaign for Sound of Freedom
- July 3 – Jordan Peterson interviews Jim Caviezel and Tim Ballard
- July 4 – The movie is released
- July 19 – President Trump watched a screening of the movie, gaining media coverage
- July 25 – Kevin McCarthy also attended a screening of the movie
- August 4 – News came out that one of the funders for the movie was arrested
- August 14 – The movie’s director Alejandro Monteverde apologized to the media
- August 15 – Jordan Peterson tweeted at Disney about Sound of Freedom
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None of these events seemed to impact public sentiment in any significant way. However, the number of people talking about the movie saw dips and spikes throughout the events. While conversation has trended slowly downward, the further from its release, events like Trump viewing and Peterson’s tweet showed small spikes.
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Impact Events
Peterson Interviews Jim Caviezel and Tim Ballard
- On July 3rd, Jim Caviezel and Tim Ballard gave an exclusive interview to Jordan Peterson on his YouTube channel.
- While Sound of Freedom generated online discussion near 3,000 a day several other days in July, the day of Peterson's interview with Caviezel was the day with the highest level of online discussions in July at 2,940.
- This led to discussion levels above 2,500 for much of mid July before later sinking around 2,500 daily online discussions for the remainder of the Month.
- Sentiment for Sound of Freedom following the podcast stayed in the mid to high 40% range, which remained the case for the rest of July.
- The podcast frequently touched on religious themes, which is why the bulk of internet discussions involving sound of freedom frequently involved the power of faith in the face of the evils of the world, like human trafficking and government corruption.
Pay it Forward and Ticket Sales
- Coverage of Sound of Freedom’s usage of Pay it Forward to propel ticket sales occurred in major media outlets around late July and early August.
- A gradual downward trend in online discussions involving Sound of Freedom began in mid-July, so it's unlikely this was linked to this coverage.
- This is especially unlikely given Sound of Freedom’s consistent sentiment in late July through August in the mid 40s. Sentiment actually climbed each day after this coverage to 48% sentiment on August 11th.
- Since August 11th, sentiment has stayed above 45% every day.
QAnon Allegations
- During July, several media outlets began characterizing Sound of Freedom as a QAnon-linked film.
- The first major outlet to make this allegation was the Guardian on July 6th. For the next four days online discussions about Sound of Freedom consistently grew from around 2,600 on July 6th to nearly 3,000 by July 10th.
- While there was a small dip in sentiment from 52% on July 6th to 46% on July 8th, sentiment remained healthy and began to reverse course, climbing back to 48% shortly on July 9th.
- While the Guardian and other new outlets framing of the issue caused significant debate online surrounding QAnon and Sound of Freedom, many users denied the connection or pointed out the movie covers topics that are very real despite overlap with issues QAnon theorists discuss.
Trump Screening
- On July 19 Trump attended a screen of Sound of Freedom, causing a spike of around 200 talking about the movie online.
- The public reaction to Trump showing the Sound of Freedom film was largely positive.
- Many people praised the film for raising awareness about the issue of human trafficking and commended its real-life hero, Tim Ballard.
- The public reaction to Trump showing the Sound of Freedom film appears to be mixed and heavily influenced by political biases.
- Some expressed frustration with the mainstream media for minimizing the issue and labeling it a conspiracy theory. The film’s success at the box office was seen as proof that there is a demand for this kind of content, despite attempts by pedophiles and human traffickers to stop it from being seen.
- However, some individuals on the left dismiss Sound of Freedom as a “right-wing child sex trafficking fantasy” and question its validity.
- There were also some criticisms of the film, with some questioning whether it was problematic or giving undue credit to certain individuals.
- Overall, sentiment towards Trump showing the Sound of Freedom film was largely positive, with many people applauding his support for this important cause.
- Despite some negative press coverage, sentiment remained strong, moving from 47% to 48%.
- Overall, sentiment towards Trump showing the Sound of Freedom film is divided among different groups with different beliefs about its purpose and effectiveness in addressing issues related to child trafficking.
Marta Arrested
- Sentiment scores and engagement were not noticeably affected following Fabian Marta’s arrest, one of the thousands of contributing fundraisers for Sound of Freedom.
- Some were critical of the film, accusing it of being a dangerous tool for inciting violence against Democrats and destabilizing American democracy. They highlight its funding by sex traffickers and accused sexual predators as evidence for their claims.
- For much of July and August sentiment rested in the high 40% range.
- When news broke on August 4th, online discussions jumped by around two hundred, and sentiment did drop from 46% to 41%.
- However, this quickly corrected as the next 7 days sentiment moved back into the 45- 48% range.
Monteverde Apology
- Alejandro Gómez Monteverde's August 14 comments about the film do not appear to be present in online discussions.
- Some claim that Monteverde is not making any money from the film because the production company spent its ad budget on buying seats in theaters that are not filled.
- These claims have been refuted by others who point out that Sound of Freedom made more money than Indiana Jones and Mission Impossible.
- People talking about the film jumped by nearly 200 and sentiment minimally dropped from 48% to 47%. By August 18, it was back to 47.9%, scraping close to 48%. Meanwhile, people talking about the film slowly dropped backdown.
Public Comments
- Such sweet words from President Trump for Jim Caviezel, Tim Ballard, and Eduardo Verastegui for the movie Sound of Freedom. Glad to see this movie doing so well and helping many people in all walks of life learn about the horrible child sex trafficking "trade." #SaveTheChildren BREAKING: President Trump congratulates Jim Caviezel, Eduardo Verastegui, and Tim Ballard for making Sound of Freedom
- Why is the msm and hollywood so against the #SoundOfFreedom movie? Well, I guess they like child-trafficking. Prove me wrong. Any other possibilities? The media continues to minimize the issue of human trafficking and label it a “QAnon conspiracy” Meanwhile #SOFMovie passed $100 million in box office sales Why is the mainstream media agains raising awareness about the millions of kids trapped in sex slavery?
- Tim Ballard rocks ! Thanks for shining the light ❣ #godschildrenarenotforsa #SoundofFreedomMovie Tim Ballard Addresses The Allegations of Chipping Kids, Is A Trafficker, & a Mason “It will never cease to amaze me how far these Godless leftists media will go to run interference for human traffickers. I saw a post that seems to be trending in certain places saying that ai…
- Thank you Chris. #mgrwomen #soundoffreedom Gangs are actively engaged in human trafficking as a primary means to make money, & the Inglewood Family Gangster Bloods is no different. Anyone who directs or participates in this criminal activity will be held accountable.
- We should all be this angry & DO SOMETHING. RIGHTEOUS ANGER. #GodsChildrenAreNotforSale #SoundOfFreedom #SavetheChildren GO WATCH SOUND OF FREEDOM - SAVE THE CHILDREN - JUSTICE IS COMING - SPREAD THE WORD
- As stated at the end of the movie, #soundoffreedommovie human trafficking is a 150 billion dollar-a-year criminal enterprise. It has eclipsed the illegal arms trade & is roughly a third of the size of the drug trade. Why is no one talking about #childtrafficking here in Ireland? #NBA #NFL #MLB #MMA #UFC #SoundOfFreedom #Mexico #Canada #Russia #Brazil #Australia #Hollywood #Hollyweird #NewYork #LosAngeles #California #Texas #Utah #Florida #Colombia #Arizona #Colorado #USA #UK #Hawaii #Serbia
- JUST IN: A federal appeals court has ruled that Washington, D.C. 'selectively enforced' their laws depending on who was breaking them. I've said it before, I'll say it again: America operates under a Selective Justice System. City authorities in Washington D.C. treated pro-life… Meanwhile, DEMOCRAT PEDOPHILES are roaming free! #EpsteinClientList #EpsteinIsland #SoundOfFreedom #PedoPete
- The scope of Justice Thomas’ undisclosed receipt of luxury vacations from billionaires takes your breath away. As does this Court’s arrogant disregard of the public. Every other federal court has an enforceable code of ethics — SCOTUS needs the same.
- Agreed. Multiple top Republicans involved in sex crime scandals. Their church supporters running pedophile rings that "religious freedom" shields from justice. The Sound of Freedom funders arrested fir child trafficking. On and on. The right is the party of sex abuse. To b clear, pedophile pervert Matt Gaetz shouldn’t be talking about the possibility of him being US Attorney General nor should he be in Congress, his creepy ass should be arrested and in prison for child sexual trafficking. This is the America MAGA wants and it’s fucking gross.
- Silly rabbit, it's only human trafficking when brown people steal Christian children! (Sarcasm aside, I'm pretty sure that's the subtext of the phrase "God's children" in the SOUND OF FREEDOM movie). the Masts are evangelicals who claim their are saving the baby. The AP headline doesn’t do this case justice; it is human trafficking
- GO WATCH SOUND OF FREEDOM - SAVE THE CHILDREN - JUSTICE IS COMING - SPREAD THE WORD
- Thank you Chris. #mgrwomen #soundoffreedom Gangs are actively engaged in human trafficking as a primary means to make money, & the Inglewood Family Gangster Bloods is no different. Anyone who directs or participates in this criminal activity will be held accountable.
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