New Hampshire - Primary Eve
January 22, 2024Key Takeaways
- Recent polling shows Trump with around 50% support, but MIG data indicates a higher figure at 59%.
- Trump appears to have strong support from the conservative base, while Haley is favored by moderate Republicans and those dissatisfied with Trump and Biden.
- Trump's campaign gains momentum after DeSantis' endorsement.
- Haley faces a mix of support and criticism, including concerns about her association with the World Economic Forum and accusations of elite backing.
Our Methodology
Demographics
Republicans
Sample Size
500
Geographical Breakdown
National
Time Period
7 days
MIG Reports leverages EyesOver technology, employing Advanced AI for precise analysis. This ensures unparalleled precision, setting a new standard. Find out more about the unique data pull for this article.
The New Hampshire GOP primary is garnering significant attention with key players including former President Donald Trump and former South Carolina Governor Nikki Haley. The endorsement of Trump by Ron DeSantis seems to have contributed to Trump's edge in the race. Recent polling identifies Donald Trump receiving around 50% support, while MIG reporting is currently at 59%
Heading into the vote, Trump seems to have the support of the conservative base of the Republican party, while Haley seems to be the preferred choice for moderate Republicans and those dissatisfied with both Trump and Biden. There is also a significant percentage of the population open to a third-party candidate, as indicated by the readiness of the No Labels Unity Party to put forth a candidate if Haley does not get the GOP nomination.
Donald Trump's campaign appears to be gathering momentum, after Florida Governor Ron DeSantis suspended his presidential campaign and endorsed Trump. Many have speculated that this endorsement may cement Trump's standing in the race. The endorsement was hinted at by Rep. Matt Gaetz during a Trump event in Manchester, NH, which has generated much chatter in the political circuit.
On the other hand, Nikki Haley's campaign has been characterized by a mix of support and criticism. Haley, a self-proclaimed globalist, has been criticized for her association with the World Economic Forum (WEF) and their Agenda 2030, which some fear could massively limit personal freedoms. Her endorsement by Asa Hutchinson has also led to accusations that she is backed by elites.
Top Ten Discussions
- The endorsement of Trump by Ron DeSantis.
- The perceived bias in certain polls favoring Haley
- The controversial tactics employed by MAGA extremists.
- The potential of a third-party candidate by the No Labels Unity Party.
- The public sentiment towards each candidate.
- The potential of Haley beating Biden in the general election.
- The divide among Republican voters.
- Trump and Biden's close competition within the margin of error in some polls.
- The possibility of a Biden/Trump rematch in the upcoming election.
- The speculation about the potential failure of either Trump or Biden in certain areas.
Analysis
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Political discourse has intensified following the Trump versus Harris debate, with MIG Reports data showing Trump continuing to surge as Harris loses momentum. Stories like the infamous Springfield, Ohio incident, where rumors swirled about Haitian migrants allegedly consuming cats and dogs, served to further polarize partisan divides. Against a backdrop of ire toward the media and Democrats, a second assassination attempt on Donald Trump also ignites passions on both sides.
- National sentiment toward Trump remains strong, maintaining at least a 5-point lead over Harris since the debate.
- Republican support across the electoral college remains tight, with Democrats gaining slight ground since the debate.
Media Frenzy and Voter Anger
After the debate, headlines fixated on Springfield and the media’s demonization of Trump. The controversial Haitian migrant story brought the media and Democrats’ integrity to the forefront with Republicans hammering the underlying issue of forced migration. Democrats, meanwhile, focused on claims of misinformation from Trump and J.D. Vance, which the media said foments xenophobia and fear, leading to reported bomb threats in Springfield.
JUST IN: Ohio governor says all 33 bomb threats against Springfield, Ohio have been hoaxes that are coming from overseas.
— Collin Rugg (@CollinRugg) September 16, 2024
Just another media-fueled hoax.
Governor Mike DeWine said the threats are coming from "one particular country."
"33 separate bomb threats, each one of… pic.twitter.com/JHXQqBOAEeOhio governor Mike DeWine’s confirmation that all 33 bomb threats in Springfield were hoaxes by foreign actors continued to stir anger from Trump supporters against the media and Democrats.
Next, Americans grew furious with the media after the second assassination attempt on Trump. Many fair-minded Americans—including former CNN anchor Chris Cuomo—express displeasure with rhetoric from Democrats and the media, who blame Trump’s own tone and language for the assassination attempt.
Watching Chris Cuomo get redpilled is absolutely incredible pic.twitter.com/Ew1Dr0xj4W
— Libs of TikTok (@libsoftiktok) September 17, 2024Democrats, represented by White House Press Secretary Karine Jean-Pierre still refuse to change their language against Trump. Even when called out by reporters, Jean-Pierre doubled down on accusations against Republicans as dangerous.
KJP rages at Fox's @Pdoocy:
— Media Research Center (@theMRC) September 17, 2024
Doocy: "How many more assassination attempts on Donald Trump until the president, vice president, and you pick a different word other than threat?"
KJP: "I disagree with your question." pic.twitter.com/1YSMDwXqnSThe Big Picture: Kamala Craters
MIG Reports analysis of likely voter base turnout among Trump and Harris supporters paints a striking picture.
- 73.7% of Trump supporters express approval and intention to vote for him.
- 52.08% of Kamala Harris supports voice approval and intention to vote.
- This is compared to 72% likely turnout for Trump and 64% for Harris pre-debate.
This gap highlights the surging enthusiasm for Trump against a loss of enthusiasm for Harris. In addition, average sentiment in conversations about Trump and Harris shows 47% approval toward Trump versus 30% toward Harris.
Conversations Mentioning Trump
- 47% of voters nationally express approval toward Trump.
- 25.5% explicitly express opposition to Trump.
- 24.5% are undecided, though a portion of the group say they lean toward Trump.
Conversations Mentioning Harris
- 29.5% of voters nationally express approval toward Harris.
- 46% explicitly express opposition to Harris.
- 20.5% are undecided or unengaged.
These numbers illustrate why Trump, despite negative press, assassination attempts, and relentless Democratic criticism, continues to maintain a robust core of dedicated voters. By contrast, Harris struggles to consolidate even her own base, facing widespread skepticism and disengagement.
Swing States and the Battle for 2024
Swing states are critical to the outcome of the 2024 election, and data suggests Kamala Harris is losing ground in key battlegrounds. Despite a small sentiment bump in some MIG Reports data sets, voter conversations about Harris remain negative.
MIG Reports initiates analysis, weighing general sentiment embedded in conversations. Analysis incorporates negativity about the assassination attempt among MAGA voters in conversations mentioning Trump as well as negativity from Democrats about Trump's rhetoric. This suggests conversation analysis remains consistent with a picture of surging support for trump and falling support for Harris.
CBS News recently reported, in critical blue counties in Nevada, reporters were only about to find a single Harris supporter. These reports align with voter sentiment analysis online.
CBS IN NEVADA: “In every single restaurant, the people willing to talk to us, we could only find one Harris supporter in every restaurant and we left no stone unturned”
— Benny Johnson (@bennyjohnson) September 17, 2024
pic.twitter.com/RVA0PGOC7tSwing State Voter Sentiment
- Trump’s strong appeal to blue-collar and rural voters, particularly in states like Pennsylvania, Ohio, and Michigan, is driving much of his momentum.
- Harris struggles with perceptions of being "out of touch" with everyday Americans, an issue amplified by her progressive policies on immigration and the economy.
Why Voters Are Leaning Toward Trump or Harris
Kamala Harris
Support
- Social justice and equality: Supporters view Harris as a champion for marginalized groups, particularly on issues like healthcare and civil rights.
- Progressive policies: Voters value her commitment to addressing climate change and economic inequality.
- Leadership style: For some, Harris represents a strong, modern leader capable of navigating the complexities of global politics.
Opposition
- Economic concerns: Her policies on taxes and healthcare attract skepticism, especially from middle-class voters.
- Weak on immigration: Critics argue Harris has failed to secure the border, promoting open borders and forced migration.
- Character issues: There is a widespread belief that Harris lacks integrity, stemming from her policy flip-flops and public statements.
Donald Trump
Support
- Economic growth: Trump’s policies on taxes and deregulation appeal to a broad base who value economic stability.
- Border security: Voters express desire for Trump’s tough stance on immigration, securing the border, and deportation.
- Perception of strength: Despite controversial rhetoric, voters view Trump as someone who "gets things done" and stands up to political elites.
- Law enforcement: Americans like his strong emphasis on law and order.
Opposition
- Divisive rhetoric: Trump’s language on race, gender, and social issues alienates many undecided voters.
- Abortion: Many who oppose Trump cite his stance on abortion as a key factor.
- Concerns about temperament: Many raise questions about Trump's fitness for office, citing his demeanor as "unpresidential."
Where the Race Stands
Looking ahead, the data suggests Trump maintains a solid path to victory, with his core supporters holding strong and voicing enthusiasm for turning out. Harris faces the daunting task of both positioning herself against Trump but energizing a growing apathetic and divided Democratic base. Trump’s ability to rally voters—despite media opposition and political violence—will likely be pivotal in securing a win.
18
Sep
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With less than two months until the presidential election, Donald Trump is gaining momentum against a Kamala Harris—who Democrats hoped would buoy the Party after Biden’s exit. MIG Reports data shows a tight race, with Trump’s base expressing high enthusiasm and Harris facing skepticism among her ostensible supporters. The first Trump versus Harris debate is tonight, which could shift sentiments further depending on how each candidate performs.
- Nationally, Trump is recovering from a brief Harris surge following the DNC.
- Prior to the debate on September 10, Trump shows 52% support to Harris’s 48%.
- Republican support across the electoral college is moving upward, with 49% today compared to 47% for Democrats.
The Big Picture
A MIG Reports weighted analysis of real-time voter conversations suggests voter base turnout for each candidate could be around:
- 64% turnout potential for Kamala Harris
- 72% turnout potential for Donald Trump
Currently, Trump appears to have stronger voter mobilization as enthusiasm for Harris wanes amid border and Israel-Palestine drama. This alone does not suggest who will win the election due to the complexity of the U.S. Electoral College system.
More importantly, swing states show Trump slightly ahead with a rising trend. These regions are crucial for a win and Trump's solid swing state support, along with the higher turnout potential, suggests he currently has a stronger path to victory.
Why Voters Are Leaning Toward Trump or Harris
Kamala Harris
Kamala Harris faces growing skepticism from her base over the economy, the border, and the U.S. position on Israel and Hamas. There are also some mentions of controversial endorsements from figures like Dick Cheney and Vladimir Putin.
JUST IN: Vladimir Putin says he supports Kamala Harris for president, says he finds her laugh “fascinating.”
— Collin Rugg (@CollinRugg) September 5, 2024
The comments come after the DOJ accused Russia of funding Tenet who then paid conservative influencers for videos.
At the moment, it’s unclear what exactly Russia’s goal… pic.twitter.com/ciXyZ4MCyUThese issues are exacerbating a rift, particularly among progressive Democrats, who see her alignment with Israel and establishment figures as problematic. Recent Party defections from public figures like RFK Jr., Tulsi Gabbard, and Alan Dershowitz also signal the growing discontent among Democrats.
In voter conversations about Harris:
- 64% of Democratic voters express a willingness to vote for her.
- 33% vocally oppose her candidacy.
- 15% express concerns about certain endorsements and alignments.
Harris's platform on social justice, healthcare reform, and climate change still resonates with her core supporters. However, she is struggling to mobilize undecided or moderate voters, who have been skeptical of her leadership and competence.
Donald Trump
Meanwhile, Trump enjoys fierce loyalty from his base, who remain energized despite ongoing legal and media controversies. Trump’s supporters cite his stance on law and order, his previous administration’s economic performance, the economy, and frustration with the Biden-Harris administration as reasons for their continued support.
In voter conversations about Trump:
- 72% of Trump’s voter base is excited to turn out.
- 75% of voters highlight endorsements from those like RFK Jr., Tulsi Gabbard, and law enforcement as motivators.
- 82% of positive sentiments use terms like "MAGA" and "support" when discussing Trump.
Our presidential endorsement process is thorough and inclusive, involving over 377,000 members across the nation. Today, it's a privilege to announce that the collective will of our members has led us to endorse Donald J. Trump for President. We're committed to supporting… pic.twitter.com/RGQbEzroX9
— National Fraternal Order of Police (FOP) (@GLFOP) September 6, 2024Trump’s endorsements from groups like the Fraternal Order of Police have been pivotal in reinforcing his image as a law-and-order candidate. This has helped solidify his base, making voter turnout for him more likely.
- Sentiment toward each candidate in the last seven days is similar, though Trump gains significantly more mentions at 94,118 to Harris’s 42,049.
- Harris’s highest sentiment is for endorsements at 48% and her lowest is for ideologies at 42%.
- Trump’s highest sentiment is endorsements at 47% and his lowest is for allegations at 39%.
Battlegrounds Will Decide the Election
MIG Reports analysis shows a steady rise in Trump’s support both nationally and in key battlegrounds, where Harris is losing ground. The debate tonight could prove pivotal for both candidates as they aim to secure these critical electoral votes.
- In swing states, Trump leads Harris in swing states, with a 30-day average of 49% support to Harris’s 46% average.
- Third party support dropped following RFK Jr. removing himself and endorsing Trump—though Jill Stein has gained 4% support in the last few days.
Key swing state metrics:
- Trump’s support in swing states increased following the DNC from 42% to a high of 54% on August 25.
- Since then, his swing state support has evened out, averaging 49% in the last seven days.
- Harris’s support in swing states dropped following the DNC from 54% on August 21 to 45% on August 25.
- Her support also evened out, averaging 47% in the last 7 days.
- Support for third-party candidates in swing states averaged 4% in the last seven days.
Swing states like Pennsylvania, Michigan, and Wisconsin are critical for both candidates. Trump’s growing presence in these battleground areas puts Harris in a difficult position, as she will need to reverse this trend to secure enough electoral votes.
MIG Reports data also shows in swing states:
Donald Trump
- 70% support among white evangelicals
- 50% support from working-class voters
- 80% opposition from younger voters
- 75% opposition from urban voters
Kamala Harris
- 60-70% support among young progressive voters
- 75% opposition from older conservative voters
- 40% of comments support Harris
- 50% of comments criticize Harris
A National Base Support and Turnout
Voter turnout will be a decisive factor in the 2024 election, and Trump’s base shows higher levels of enthusiasm. Trump’s supporters are not only loyal but highly mobilized, while Harris struggles to generate the same level of enthusiasm—particularly among undecided and swing voters.
Trump’s base is solid, and his ability to maintain support from key voter groups, including working-class and rural voters, gives him an edge. Harris, meanwhile, must address the ambivalence within her base and secure a higher turnout from progressive and moderate voters.
Reasons for Voter Support
Each candidate’s voter base expresses various reasons for and against their party’s nominee. These issues will likely be important in the debate.
Kamala Harris
Reasons for supporting:
- Abortion: Democrats’ strong stance on women’s reproductive rights, especially positive among liberal and progressive voters.
- Diversity and equity: Her advocacy for an “equitable society” resonates with those who feel marginalized.
- Progressive policies: Harris endorses healthcare reform, climate action, and immigration reform.
- Representation and inclusivity: Many supporters highlight her historic role as a woman of color and her advocacy for social justice, particularly LGBTQ+ rights.
- Changing American values: Supporters see her policies as positively moving modern American values in a progressive direction.
Reasons for not supporting:
- Perceived incompetence and dishonesty: Critics label Harris as unqualified, ineffective, and politically dishonest, with concerns about her decision-making.
- Failed policies: Despite attempts to distance herself from the Biden administration, voters still associate her with failures in immigration, crime, and economic management.
- Out of touch: Many see her as part of the “liberal elite,” disconnected from ordinary concerns.
- Ideological opposition: Detractors criticize her for promoting a perceived socialist or communist agenda, which they view as a threat to American values.
Donald Trump
Reasons for supporting:
- Economic performance: Many attribute economic growth during his previous presidency to his leadership, expressing dissatisfaction with Harris’s economic policies.
- Immigration and national security: Trump’s strong stance on immigration control is seen as necessary for protecting American jobs and public safety.
- "America First" policies: Supporters admire his protectionist policies, particularly on tariffs and job preservation, viewing him as a defender of American sovereignty.
- Conservative values: Trump is often a symbol for conservative principles, especially among older and rural voters.
Reasons for not supporting:
- Moral concerns: Critics cite January 6th and his rhetoric as divisive and damaging to democratic norms.
- Perceived dishonesty: Many opponents believe Trump undermines public trust by perpetuating false narratives, especially around election integrity.
- Social issues: Younger voters and minority groups often oppose Trump over concerns about social justice, climate change, and abortion.
- Divisive leadership style: Many are concerned Trump’s approach fosters division rather than unity, especially his incendiary remarks.
10
Sep
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Voter conversations regarding the upcoming presidential debate are turbulent. Trending topics, sentiments, and views of each candidate are all filtered through partisan lenses. MIG Reports analysis shows a calcifying electorate digging its heels into existing beliefs around:
- Economic stability
- Immigration control
- National security
Highest Volume Discussion Issues
The top issues consistently emerging in conversations among all voter groups are:
- Economic Issues: This is the most dominant topic within all groups including Republicans, Democrats, Independents, and general discussions. Inflation, taxes, and middle-class struggles are central themes.
- Security Issues: This includes concerns about national security and foreign policy, especially issues regarding Israel, Hamas, Russia, and terrorism.
- Housing Issues: Related to the economy, housing affordability is a major concern, particularly its impact on the middle class.
- Illegal Immigration: Strong concerns regarding border security, illegal immigration, and its economic impacts is pressing, especially among Republican voters. Immigration conversations often blend into economic and national security conversations.
- Ideological Divides: Americans are concerned about socialism/communism vs. freedom/liberty, especially between Republican and Democratic voters.
Sentiment in Top Discussions
- Economic Issues: Sentiment is negative with frustration over inflation, perceived government inaction, and concerns about taxation. There’s a longing for stronger economic leadership, especially a return to pre-inflationary stability.
- Security Issues: Highly polarized as Republicans express frustration with the weakness Biden and Harris, while Democrats remain divided on Israel. Despite polarized views, foreign threats from Russia and Hamas evoke negative sentiment in most conversations.
- Housing: Negative sentiment, particularly regarding affordability, with widespread frustration at the perceived lack of solutions from both parties.
- Immigration: Republicans express highly negative sentiments, associating immigration with economic strain and security concerns. Democrats focus on human rights and immigration reform, but many are still negative.
Sentiment by Party
Republican Voters
- Economy: Negative, focusing on rising inflation and taxes under Biden-Harris, with calls for returning to Trump-era policies.
- Security: Negative towards Biden-Harris, expressing a need for stronger action on terrorism, foreign policy, and immigration.
- Immigration: Highly negative, viewing illegal immigration as a national security risk and economic burden.
Democratic Voters
- Economy: Mixed, with some acknowledging struggles but maintaining faith in progressive economic solutions focused on tax equity and job creation.
- Security: More neutral on Biden-Harris policies generally with the exception of continued polarization around Israel and Hamas.
- Immigration: Largely positive, with calls for reform and protecting immigrants' rights.
Independent Voters
- Economy: Negative, centered on inflation and the economic impact of policies on the middle class.
- Security: Leaning negative, with concerns about foreign policy failures and national security.
- Immigration: Mixed, with some voicing concerns about immigration’s economic impact, while others are neutral.
Subjects Not Shared Between Voter Groups
- Housing and Immigration as Linked Concerns: Republicans and Independents view immigration as exacerbating the housing crisis, contributing to negative sentiments.
- Progressive Social Policies: Democratic voters focus on maintaining social safety nets like Medicare and Social Security, which does not feature prominently in Republican discussions.
- First Amendment Rights and Constitutional Concerns: GOP voters focus on protecting individual freedoms and constitutional rights, especially around gun control and free speech. Concern is less present among Democrats.
Candidate Support and Opposition
Donald Trump
- Republicans: Trump has strong support, especially around economic issues. A significant portion of Republican voters—about 65%— view him as the solution to economic problems, focusing on his legacy of low taxes and perceived economic stability under his administration.
- Independents: While not as unanimous as Republicans, many Independents also lean toward Trump, particularly when discussing national security and the economy. Many are dissatisfied with current economic conditions and associate them with Democratic leadership.
- Democrats: Trump is generally viewed negatively. There is a prevailing narrative that associates him with authoritarianism and economic inequality.
Kamala Harris
- Democrats: Harris has strong support in the base, especially for her stance on social justice issues and progressive policies. Democratic voters rally behind her for policies like tax reforms aimed at wealth distribution, protecting social safety nets, and addressing climate change. However, there are signs of skepticism about her ability to tackle more immediate issues like the economy and inflation.
- Independents: Harris is viewed with skepticism, especially on economic management. Many Independents criticize the Biden-Harris administration for inflation, which negatively impacts their support.
- Republicans: Harris is overwhelmingly opposed. She is often associated with "socialism" or "communism" and seen as a representative of policies that undermine individual freedoms.
Uncertainty About Candidates
Kamala Harris is the more questioned candidate across all voter groups. She faces scrutiny for:
- Economic Issues: Both Independents and Republicans express skepticism about her economic policies, with concerns over inflation, housing affordability, and taxation. Even some Democratic voters want more tangible plans for economic recovery, and some are openly opposed to her economic proposals.
- Foreign Policy and Security: There is widespread criticism toward Harris on national security—especially related to Russia and Hamas. Republicans view her foreign policy as weak, and Independents echo this sentiment. Progressive Democrats also regularly criticize her for failing to sufficiently support Palestine.
- Leadership Ability: Voters from multiple groups question her ability to lead effectively. There is a recurring theme that Harris may not be strong enough to counter foreign adversaries. Many express disappointment in her lack of decisive leadership.
- There is less uncertainty around Donald Trump since many feel they understand his leadership from his first term. Criticisms or questions are more ideologically driven:
- Democrats: Trump is criticized for his past policies, perceived authoritarian leanings, and for his social viewpoints. Democrats view his rhetoric and economic policies as favoring the wealthy at the expense of the middle and lower classes.
- Independents: Some Independents criticize his handling of the economy in his last term, linking some of today’s economic struggles to his policies. However, this criticism is less pronounced compared to Harris.
Voter Polarization
The electorate is highly polarized, with few overlapping issues between the voter groups. Each group is entrenched in its political ideology, making compromise or crossover support unlikely. This polarization reflects deep ideological divides, particularly around economic and social issues, suggesting a heated election cycle with little room for shifting opinions.
Issue Focus Over Candidate Popularity
Voters, especially Independents and moderate Republicans, seem more focused on issues rather than specific candidates. Economic struggles and security concerns dominate the discussion, with voters seeking clear, actionable solutions. This suggests the candidate who offers more concrete, practical plans may sway more undecided voters during a debate.
Emerging Topics for Debate
Security and Foreign Policy
Given the widespread focus on Russia, Hamas, and national security issues across all voter groups, voters will expect detailed foreign policy responses. Americans demand a clear stance on these issues, with a significant portion of discussions revolving around military strategy and international relationships.
Economic Stability
Voters are very unhappy and concerned over inflation, housing, and taxes. The economy will likely dominate discussions. Whichever candidate provides more tangible solutions that resonate with voters who are struggling with daily financial pressures will likely win in a debate.
Housing Crisis and Affordability
This is a cross-cutting issue among all voter groups, particularly Independents and younger voters. Housing affordability is likely to be a major talking point in the debates, especially given the clear dissatisfaction with current policies.
Potential Forecasts
Kamala Harris
Harris will likely face increasing pressure to offer clear solutions to economic issues. Economic dissatisfaction, especially around inflation and housing, may present a significant obstacle for her campaign.
Foreign policy debates will also be crucial, particularly addressing concerns over her perceived weakness in handling global adversaries and national security threats. Harris continues to face a difficult tightrope walk to avoid upsetting pro-Israel and pro-Palestine Democrats.
Donald Trump
Trump largely has support from voters who associate him with economic stability and security. However, he may need to address concerns about some 2020 policies and their long-term impacts. This is crucial for many Independents who are dissatisfied with both current and past administrations.
The MAGA base remains highly engaged and cohesive, particularly around issues of immigration and constitutional rights, which he will likely continue to leverage in debates.
Overall
Harris’s performance in addressing economic and foreign policy concerns will significantly impact her chances, especially among undecided voters. If she fails to provide concrete solutions in these areas, it could cost her support, particularly from Independents.
Trump’s message of returning to economic stability under his leadership may resonate with voters concerned about inflation and taxes. However, he may face pushback regarding his handling of past crises, particularly in foreign policy, if not addressed proactively.
09
Sep