DEI is Dying and Americans Eagerly Attend the Funeral

June 03, 2025 DEI is Dying and Americans Eagerly Attend the Funeral  image

Key Takeaways

  • DEI has lost its cultural power, shifting from a consensus policy to a black mark, with roughly 80% of public sentiment opposing identity-based mandates.
  • While media outlets promote DEI as still important and advantageous, public opinion doubles down on its distrust of legacy institutions.
  • Trump and conservative leaders gain traction by framing DEI as a threat to meritocracy and national cohesion, fueling legislative and cultural rollback efforts.

Our Methodology

Demographics

All Voters

Sample Size

1,000

Geographical Breakdown

National

Time Period

7 Days

MIG Reports leverages EyesOver technology, employing Advanced AI for precise analysis. This ensures unparalleled precision, setting a new standard. Find out more about the unique data pull for this article. 

For the last decade, DEI has enjoyed broad institutional acceptance and increasing social obligation. From elite universities to federal agencies to Fortune 500 boardrooms, diversity, equity, and inclusion policies were treated as necessary, even morally unquestionable. That era is over.

Across social platforms, MIG Reports analysis shows DEI now sparks overwhelming hostility, with 80% of public commentary expressing opposition to DEI. The backlash has gone from a silent minority to a nationwide cultural realignment.

Americans do not view DEI as a tool for inclusion but as a mechanism of exclusion which privileges identity over merit, ideology over competence, and bureaucracy over performance. Once sold as equity, voters now perceive DEI as ideological enforcement by elite institutions which should no longer be immune to democratic accountability.

Voters Want Meritocracy

The prevailing critique of DEI rests on its dismissal of meritocracy. Americans say it is reverse discrimination wrapped in corporate jargon. “DEI hire” has become a slur, serving as shorthand for someone assumed to be unqualified but selected to meet an identity quota. For critics, this causes standards to be lowered in pursuit of political optics.

Opposition narratives emphasize fairness, unity, and shared standards. They frame DEI mandates as corrosive to institutional excellence and social cohesion. Americans increasingly agree that DEI is designed to divide rather than unify.

Instead of elevating individuals based on ability, DEI re-ranks opportunity based on race, gender, or ideology. Critics say this punishes ambition and excellence. Resentment is especially acute in education and government, where hiring and admissions decisions affect public trust.

The DEI Symbol Shift

As backlash intensifies, DEI has become a cultural signifier—grouped alongside critical race theory, pronoun mandates, and ESG investing as part of a broader elite orthodoxy. In this environment, rejecting DEI signals alignment with the populist priorities of fairness, constitutionalism, and national cohesion.

This symbolic shift place DEI front and center in ongoing culture wars. Conservatives treat it as an existential threat to American values. Moderates and independents don’t go that far, but they question its purpose, cost, and outcomes.

Voters often link DEI to institutional failures. They describe elite universities like Harvard as racially obsessed and detached from merit. They view federal DEI programs as bloated and ineffective. Many also credit President Trump with initiating the downfall of such woke mandates.

The Media Trust Gap

Discussions also increasingly criticize how DEI is covered by legacy media. Axios reports that companies keeping DEI commitments are seeing gains in public reputation. The Axios Harris Poll measured slight increases (1.5 to 2.3 points) in brand perception for these firms, crediting continued DEI efforts.

This framing falls flat with a public growing hostile to progressive ideology and mainstream media. Right-leaning voices see reports like these as elite self-congratulation and attempts to reestablish woke narratives which have lost cultural power.

To DEI critics, the idea that “reputation” gains among media-aligned pollsters indicate broad approval is proof of how disconnected the press is from public mood. Reputation, in this view, is a bubble shaped more by ideological bias than real-world performance.

Online discourse accuses outlets like Axios of filtering reality through an ideological lens. Rather than acknowledging growing skepticism toward DEI, these reports focus on corporate virtue metrics and executive sentiment. That choice reinforces the perception that legacy media acts as a shield for elite narratives rather than an objective observer.

Trump’s Anti-DEI Offensive

Political implications are already visible as Trump and MAGA Republicans reframe DEI as a threat to national competence and integrity. Trump’s critiques—particularly around military readiness and federal hiring—present DEI as a national security liability. His messaging is strong and resonates strongly with voters who want DEI policies reversed.

Governors and lawmakers in red states are capitalizing on the momentum created by Trump’s populist platform. DEI programs are being cut, suspended, or scrutinized. New legislation aims to bar race- or identity-based criteria from admissions, hiring, and procurement. Supportive voters see these proposals as a return to neutrality.

Strategic Outlook

For policymakers, there is political upside in proposing race-neutral hiring and budget transparency. For campaigns, DEI rollback offers a populist rallying point with swing voters disillusioned by institutional excess. Framing is simple, emphasizing fairness without favoritism.

For institutions, the reputational calculus is shifting. Public-facing DEI initiatives now carry risk rather than insulation. There is rising pressure to justify outcomes over diversity optics. The days of declaring progress by publishing demographic ratios are ending. Stakeholders want competence, performance, and apolitical governance.

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