Discussion of the border has reignited in the aftermath of Laken Riley’s murderer being convicted on all counts. Riley’s death is widely viewed as emblematic of the Biden administration’s failure to protect the border and the American people.

For many, Riley’s story exemplifies the threat of an “open border” approach. Americans are frustrated with the administration’s unwillingness to stop the border crisis and, in the case of Riley’s murderer, even providing free resources to illegals. Her tragic death has become a rallying cry for stricter immigration enforcement, with voters demanding:

• Harsher penalties for illegal migrants who commit crimes.
• Policies that prioritize public safety over migrant sympathy.

Migrant Caravans Try to Cross

Recent reports of migrant caravans approaching the U.S. border hoping to cross before Trump takes office elicit various reactions. Many say it’s confirmation of Biden’s negligent policies, saying migrants know they have a better chance to get in while he’s in office.

Public Sentiment

• Many Americans are anxious about the strain on resources and law enforcement if large migrant caravans try to cross. The perception of a "border invasion" spurs calls for immediately shutting down the border.
• Progressives emphasize the dire conditions prompting these migrations, advocating for compassionate responses. They feel the U.S. has a responsibility to help address root causes.
• Prominent figures like Trump highlight the caravans to underscore the need for robust border security measures. He says this is a cause for mass deportations when he retakes office.
• In areas directly threatened by caravans, local leaders voice concerns about the impact on their communities. For instance, Newport Beach Mayor Will O’Neill criticized California Governor Gavin Newsom’s sanctuary policies following the arrival of migrant boats.

Outrage at Democratic Leadership

The Biden administration faces intense scrutiny over border security, particularly the issue of unaccompanied migrant children. Reports of 400,000 missing migrant children reveal the accountability crisis in federal agencies, including the Department of Homeland Security (DHS) and the Department of Health and Human Services (HHS).

🚨BREAKING: HHS Secretary is NOT ABLE to account for the over 400,000 missing children! pic.twitter.com/wa4e68Zj7P

— Gunther Eagleman™ (@GuntherEagleman) November 20, 2024

Adding to voter frustration are local officials like Denver Mayor Mike Johnston, who pledged to obstruct federal deportation efforts by deploying the Denver police. This angers voters nationally as well as Denver residents who are tired of leaders who refuse to protect their own people from invasion, crime, and economic burden.

What the ACTUAL FUCK IS WRONG with our Denver fucking "mayor"?

Denverites will NOT be stopping them. If anything we will be on the side of the feds on this one.

Fuck Mike Johnston. WE THE PEOPLE will
peacefully SPEAK OUT against our "government" on this. https://t.co/sOX6TdYdWe

— Dr. Vinnie Boombatz, America 1st Patriot 🇺🇸 (@flyboy0255) November 21, 2024

Voters express:

• Anger at local officials pledging to defy federal authority regarding deportations.
• Belief that Democratic leaders are undermining national sovereignty.

Crime, Gangs, and Public Safety

Illegal immigration as a cause of rising crime rate is a dominant theme in border discussions. High-profile cases like Laken Riley’s murder and growing concerns about gang activity permeate conversations. The Venezuelan Tren de Aragua gang, now operating in 16 U.S. states, has become a focal point of anger about:

• Dangerous criminals being allowed and helped into American communities.
• The inability and unwillingness of current politicians to prevent such threats.

Moderates echo these concerns but also highlight the complexities of balancing crime prevention with the economic benefits of migrant labor.

• The Tren de Aragua (TdA), a violent Venezuelan gang, has expanded its operations into multiple states, infamously taking over apartment complexes in Aurora, CO.
• The gang is involved in gun smuggling, robbery, assault, and sex and human trafficking, with specific crimes reported in places like Queens, New York, where gang members dominate areas such as Roosevelt Avenue.
• Jose Ibarra, Laken Riley’s murderer, is a member of this gang, bringing the issue of their presence to national attention.

Economic Strains on the Border Debate

While public safety dominates the conversation, economic implications are also high on Americans’ priority list. Around 45% of U.S. farm workers are illegal migrants and the agricultural sector faces potential labor shortages if deportations escalate.

• 55% of Americans worry about disruptions in food production and rising costs.
• Farmers fear operational collapses if there are mass deportations.

However, many conservatives criticize these concerns among liberals and high-income Americans. They say this group is happy to treat migrants like near-slave laborers to maintain low-wage food and service industry workers.

Conservatives say safety is a higher priority than low-wage labor. They say it’s equally racist, if not more, for liberals to decry removing migrant laborers who are willing to work for low wages, as those who want to protect American sovereignty.

Kind of wild that every lib argument for illegal immigration inevitably advocates for quasi-slavery so they can have cheaper vegetables. https://t.co/NOd83MX2Sf

— Bonchie (@bonchieredstate) November 21, 2024

Expectations for Trump

Donald Trump’s impending return to the White House heightens voter expectations for rectifying the border and tightening immigration policies. Supporters demand this administration restore “law and order” by:

• Enforcing mass deportation policies.
• Securing the border with a wall and preventing continued illegal crossings.

While conservatives express optimism, progressives fear severe actions could worsen humanitarian crises. Moderates are cautious, torn between supporting stronger enforcement and avoiding economic fallout.

Jaguar unveiled its astonishing rebranding campaign, attempting to align with progressive ideology to sell cars. However, the flop of a bizarre DEI ad, paired with an underwhelming revised logo backfired spectacularly. Within a day, the once-iconic luxury car brand became a case study in the post-election rejection of "woke."

Consumer reactions turn sharply away from DEI (Diversity, Equity, and Inclusion) messaging, criticizing what has now become “tone deaf” and “cringe.” Overwhelmingly negative reactions demonstrate fatigue with corporate virtue signaling, as Jaguar’s roll-out post was decisively ratioed.

Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B

— Jaguar (@Jaguar) November 19, 2024

The Fall of Corporate DEI

From Aspirational to Alienating

• DEI initiatives initially gained traction with grievance politics, claiming to address concerns about representation and equity for “marginalized communities.”
• The corporate embrace of DEI post-2016 accelerated during cultural upheaval and resistance to Trump’s influence.
• However, in the last several years, Americans have become increasingly disillusioned with aggressive DEI initiatives which demonize traditional views.
• With Trump’s reelection in 2024, many view the decisive victory as a full repudiation of woke ideology which they say has gone too far.

The Tipping Point

• The slogan “woke is dead,” widely circulated in conservative discourse, reflects an ideological pushback against "woke scolds” and elitist cultural coercion.
• Public sentiment shows waning patience for corporate interventions in social issues from as tangential to their product or mission.

Voter Reactions to Jaguar

Backlash

• 67% of conservatives express disdain for Jaguar’s campaign, branding it “woke nonsense.”
• Common critiques include the perception of virtue signaling, tarnishing of brand identity, and a lack of focus on product quality.
• Commentary is riddled with criticisms and words like “pandering,” “inauthenticity,” “cringey,” and “dated.”
• The brand campaign also generates significant mockery as people online make fun of the misguided and dramatically miscalculated rebrand.

The team behind this ‘rebrand’ https://t.co/jHR6nndUW9 pic.twitter.com/w3tP3XxB6n

— Spencer Morgan (@spencermorgan93) November 20, 2024

“Sell Jaguar stock.” https://t.co/wc6cLG77FW pic.twitter.com/lOenEXJWef

— Prison Mitch (@MidnightMitch) November 19, 2024

10,000% tariff on Jaguars because of this ad https://t.co/jQoNcCDPTJ pic.twitter.com/P2y8CmpQRY

— Beachboy007 (@ChrisWinig) November 20, 2024

Brand reveal day!

Excited to announce that I have joined Jaguar as their new Chief Design Officer.

Our team has invested over 10,000 hours and $25M into our new logo, and I'm so excited to share it with the world:

Old, boring logo: New, fun logo: pic.twitter.com/GvPBsBoPQm

— Chris Bakke (@ChrisJBakke) November 19, 2024

Many people are discussing the shellacking Jaguar is taking on X, highlighting comments roasting the failed attempt to garner woke brownie points. People also point out Jaguar’s history of luxurious and aspirational marketing, lamenting this disastrous divergence.

Some are referencing a speech from earlier this year by Jaguar’s Head of Brand Strategy, Santino Pietrosanti, touting the car company’s DEI initiatives. They say the horrendous ad campaign is a guaranteed result of hiring activists like Pietrosanti. Many also speculate that Tata Motors, Jaguar’s parent company, will lose significant stock value as a result.

This is so unhinged I searched their new head of branding, Santino Pietrosanti & came across this video of him warning us about exactly what he was going to do. Five minutes of the most unbearable woke nonsense you've ever heard, well worth a listen. pic.twitter.com/0Ey0KSI7rM https://t.co/1F0bYJu5c8

— Fox (@foxblade98) November 19, 2024

Disillusionment

• Moderates are divided, with 45% empathizing with progressive branding efforts but 30% sharing anti-woke concerns about alienation and misalignment.
• The sentiment that Jaguar has “lost its core identity” resonates strongly.

Progressive Support

• 62% of progressives applaud Jaguar’s inclusivity message, viewing it as a necessary reflection of evolving social values.
• However, even some progressive voices criticize the execution, labeling it as “inauthentic” or “poorly planned.”

American Culture Re-Centering

• Americans increasingly view DEI and woke ideology as undermining meritocracy and traditional values.
• People say they have been pushed over the edge by trans ideology, racial politics, and hypocrisy by progressives.
• Many are also just exhausted with polarized cultural fights, hoping to avoid extreme messaging that diverges from American norms.
• Economic instability also increases demands for practicality over ideology in corporate behavior, with criticism toward companies that lean on cultural shaming when many cannot afford to pay their bills.

Spirit Airlines announced it is filing for bankruptcy (Chapter 11), sending shockwaves through the travel industry and beyond. Once a key figure in the ultra-low-cost carrier market, Spirit’s financial struggles have sparked a wave of public discourse and concerns about the economy, corporate practices, and government oversight.

Spirit airlines just filed bankruptcy! I can’t imagine why!
pic.twitter.com/X9sbrO70mv

— Badass (@Keepfighting250) November 18, 2024

Economic Fears Take Flight

A dominant theme across public reactions is economic anxiety, with many expressing concerns about the stability of the airline industry and its impact on workers. Comments frequently cite fears of job losses and rising travel costs, with some speculating Spirit’s bankruptcy could lead to a ripple effect throughout the travel sector.

People use phrases like “more layoffs are coming” and “this will hurt the economy,” tying Spirit’s struggles to the broader economy. Many also cite recent struggles for Boeing as foreboding of the airline industry declining.

Frustration with Corporate Practices

Public anger toward corporate mismanagement is another key theme. Many blame Spirit’s financial woes on poor decision-making, pointing to greed and executive bonuses as evidence of systemic failure.

Critics decry executive gain amid frustration with a lack of accountability and poor corporate management. These sentiments are further fueled by memories of government bailouts to airlines during COVID, which, for some, indicate corporations prioritize their interests over public welfare or customer service.

This morning Spirit Airlines filed for bankruptcy.

Eight months ago, the Biden DOJ bragged about "protecting consumers" by nuking Spirit's merger with JetBlue.

Everything government touches dies. pic.twitter.com/eVkUZPpB2y

— Bonchie (@bonchieredstate) November 18, 2024

Mixed Sentiments on Spirit’s Future

Consumer reactions to Spirit’s bankruptcy are divided. While some remain hopeful the airline’s affordability will keep customers loyal, others express doubts about its reliability, if some version of it survives.

Speculative comments like “they might still attract passengers” are countered by fears that bankruptcy will erode trust and lead to fewer bookings. These mixed reactions underscore the precarious nature of Spirit’s brand reputation and its ability to recover amid heightened public scrutiny.